virtual office jakarta - Owning a business is the dream of many people. But if you want to grow your business to be bigger, you have to pay attention to the brand for your business. If you want to get out of the price war with competitors, then you have to start building a brand. For example, watches of hundreds of millions and even billions can still be sold than cheap watches.
The reason these expensive watches can be sold is their brand that is already remembered by potential customers. People don't buy the product, they buy the brand. When the person is able to buy the brand, it will have an effect on the wearer. People will get recognition from people when you wear hundreds of millions of watches.
Before continuing, do you know what a brand is? logo, design, tagline is right it's all part of the brand. This brand really has an effect on potential customers. How do you position your brand in the minds of potential customers. It's simple like this, a brand is part of a business so that people can recognize the identity of our product or business. When you think of mineral water what do you think of? you must be thinking about Aqua. That's what brands are for.
The question is whether we should brand our business? The answer is mandatory. If you don't want to be caught in a price war. Brands are proven to make sales increase and are more stable.
How to make your own brand
1. Research your business goals
You have to implement your business goals. What business do you want to serve? By determining business goals you can implement strategies that can achieve the goals you set. You can think about starting from what business you run, what products you want to sell and what kind of customers you want to target.
2. Determine your target market
By specifying your target market specifically. Then you can determine the right type of marketing for your target market. For example, if you have a boarding house, you have to target children who have just graduated from high school/smk. By displaying customer confusion in finding the appropriate boarding house by providing solutions with the costs you sell.
3. Have something unique
Having something unique can make people remember more about the products you sell. If I mention free shipping what do you think? You must be thinking of Shopee. Although now many marketplaces have free shipping features.
4. Define a brand name
The brand name used should be easy to remember and easy to pronounce. Create a brand name that has never been used by others.
5. Define your business slogan/tagline
Slogans are also an important part of branding. The purpose of the slogan is so that people can easily remember your slogan. An example of a very famous slogan, smart people drink reject the wind. Who doesn't know about that? People will feel if he is smart he will drink repulsion.
6. Determine the logo of a brand
The logo used must represent the product/service being sold. Create a logo that reflects your business. You also have to create a logo that is easy for your potential customers to remember.
7. Promote your brand consistently
You can consistently promote your business using social media or endorse public figures. This will increase awareness of your brand. In endorsement, you have to look for talent that represents your product.
Those are tips on how to build a brand. Hopefully this article will help you in building a brand.