Email marketing is one of the cost-effective ways of creating a brand image in the market. Many marketers are struggling to stick to the best practices and techniques of email marketing. Considering this, we have compiled a list of some marketing hacks that have been tried and tested in the past. If your marketing campaigns are not delivering the intended results, you should take into account these hacks that will help you to a great extent.
So, let’s get started:
Define Purpose And Review Processes:
If you are launching an email marketing campaign, the foremost thing to be defined is the primary purpose behind it. Is it either lead generation or sales? Before hitting up ‘send’ on your next email, make sure to review the existing email processes that are in place. Check whether there is an email marketing software system in use for sending out emails. In case there is one, check the time pattern followed for delivering the autoresponder emails. Digital marketing specialists offering Jaipur SEO services say that it does not more than a few adjustments to streamline the marketing process. This simple task can help you save time and resources that you employ in more productive areas.
Keep the Subject Line to the Point:
With thousands of mails sent into the inbox, there is a chance of your mails getting lost if they do not bear an eye-catchy subject line. Nobody is bothered to know about your weekly or fortnightly newsletters unless they have something useful for the recipients. People are eager to know about the benefits, offers or deals which they would be entitled to before opening the mail. Therefore, write compelling subject lines. Experts from top SEO company in Jaipur suggest to arouse curiosity amongst the recipients through putting forward a question in the subject.
Use Well-Placed Humor:
Retaining customers is as important as attracting them in the first place. Once you have found customers who are interested in your products, put efforts to entertain them. Think from your readers point of view and understand what type of print-based ads get easily registered in your brain. Use clean humor to keep your readers engaged. Create your own distinction in the ocean of marketing material we are forced to witness everyday. Avoid talking about controversial issues like caste, religious and politics. Seek the assistance from an experienced digital marketing agency such as the Jaipur SEO company.
Do Not Confine To Open Rates:
Though open rates are an effective metric but it is not your business goal. Open rates represent the ratio of recipients that have opened up your mail. However, it is difficult to tell whether they clicked on the links embedded in the mail or whether they have even gone through the opening reading line or not. A better approach is to put efforts in formulating strong business goals that support other actionable strategies. It can be anything from growing sales to social media engagement.
Now that you have learnt the email marketing hacks, it’s time to boost up your marketing efforts.
Wish you a great stroke of luck.
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