A logo is one of the most important elements of on a website. It certainly defines your brand. Taking branding efforts shows that you are equally interested in the customer’s journey. On the other hand, a website without a logo shows a lack of concern for the visitors. Individuals who want a logo for a portfolio site or startup can’t afford to pay well-established companies. Most of you will either use a stock image or Microsoft word for creating a logo. Unless you have the artistic flare, creating a logo through the Microsoft is inefficient.

Here are four tips to design a professional-looking logo without spending a fortune -

Hire a Freelancer - While you might think that reaching out a company is the only solution for creating a website logo, you are wrong. There are several freelancing platforms offering the facility to hire a graphic designer on your desired price point. Freelancer, people per hour, dribble, 99designs are the top rated places to find graphic designers. Some of the professionals charge you a cost on an hourly basis while others on the number of logos. If you are a product based company, getting your products and logo design at once with save you a good amount of money.

Using logo design maker - If you have the time to invest in learning software, you have the opportunity to design a logo implementing the techniques used by professional. To start with Adobe Indesign and Illustrator are the best graphic designing tools, which take a few days to weeks to master. To quicken the process instead of above mentioned standard software, you can use Canva - a graphics editor. It is super easy to work in this logo design maker. After spending a few hours you will be acquitted to features. The best part, you don’t need anyone’s assistance to learn it.

Market Research - Whether you hire a freelancer or create a logo on your own, understanding the logo dynamics is crucial. Looking at the competitor's logo will provide you with tons of information on the current logo trends in your niche. Carefully observe the colour scheme, typeface and silhouette(in case of iconic logos). It will give you an idea of what should be included in your design. For example - If you are a dentist, a tooth will be recurring in most the logos. In women-oriented sites, the logo with curved edges is common.

Create a Sample - After you have brainstormed the ideas using the competitors as a reference, it is the time to sketch. Starting with a pencil, create at least three of five sketches of the logo you feel will be ideal for the website. If you have hired a designer, ask him to provide 3-5 sample. Before finalizing the logo, testing it on the audience is crucial. Post the samples on your social media account, show it to your family members, friends and collect feedback. Ask them what type of the company they think you own on the basis of the different logos. You might be surprised how your opinions differed from the audience.

Conclusion - Even though you know everything about the business a researching the market for logo designing ideal is a must. You can either hire a freelancer or use a logo design maker to create a log on your own. Before finalizing the logo testing the samples on the target audience is a must.

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Four Tips to Reduce Logo Designing Cost