Companies often refrain from investing big or sufficient amounts in their company logo design. And it’s all because many corporates and businessmen are of the opinion that spending big bucks over some fancy looking drawing is simply a waste of money. But, is it?

How much a Logo Could Cost?

Let us first have a look at the financial aspects of getting a company logo design made. The cost of an individual logo depends upon the source through which you are getting it made.
Generally, there are three ways to get a logo made:

DIY (Do it Yourself)
Hire an expert
Crowd Source it

1. DIY

If your creative self is enlightened enough to come up with at least two to three variations of a logo for your brand, then you can sure try to make one. But for that to happen, you have to have a subscription of an illustrator tool like Adobe, which costs anywhere around $20 for a month. Online tools for the job include Vectr and Canva, which have both free, but limited, and paid, but advanced, options.

2. Hire an Expert

Hiring an expert to design your logo will definitely cost you more than the subscriptions for the above softwares, but the pros of this option easily outweigh the pros of the DIY option. Experts know what works and what doesn’t. Like what color theme would convey the true spirit of your brand. Or, what shapes would have a more positive effect? The simplest of a logo design could start from $100, and from there the sky is the limit.

3. Crowdsourcing it

Crowdsourcing your logo is like running a contest on a global platform. Designers from different countries and cultures get to see your proposal, which includes your price along with other prerequisites. And then individuals could contact you if they feel like it. Platforms like 99Designs and DesignHill can be your options in this case. This option may, or may not, cost you more than the options mentioned above. Because the people working on such platforms range from being freelance individuals to experts running a logo design firm.

What Effects Does a Logo have?

Though there are multiple options to help you get a company logo design of your dreams, considering money as the sole parameter to choose from them is not a good thing to do. As a good logo design goes a long way with you and your company. So here are 5 benefits which will let you realize how important a logo is to your brand’s presence.

1. Ticks Immediately with People

You can’t appoint enough people to shout out your company’s name in front of every shop, or at every street corner. Once your company has become a established brand, all you need to make a mark upon their subconscious is a well-placed hoarding, or anything like that, which displays your company’s logo.

2. It speaks About Your Professionalism

A well-designed logo is the marketing analogous to the old corporate saying “Dress to Impress.” Because it certainly does that. It dresses up your ideas, ethics, and working culture into one illustration. When clients come across such accurate and beautiful designs, they know that you are not just another “One night Wonder”. In other words, it builds trust.

3. It gives you a personality

People love to associate themselves with brands. And once a brand is big and famous, they love to get spotted with that brand.And a logo is the ultimate sign of any brand. That’s why you see people standing weeks in advance in front of an Apple store to buy their new iPhones. Or people taking selfies in front of mirrors just to let the world notice that fruit. And that’s why famous car brands love to have their logo on top of their bonnets.

Bottom Line

A well-designed company logo might seem a bit of an over-investment to any business owner, but in the long run, it does pay off. Because your logo is your company’s image, its face. And nobody likes to get associated with a face that’s neither well-groomed nor good looking.

More Info: Vervelogic

Why Your Brand/Company Needs a Logo