The recent report of the available data about language uses and the internet users states that 70% of the world doesn’t speak English, but 57% of websites contain only English. As many as two thirds of internet users are non-native English speakers and their half of the Google searches are in languages other than English.
However, according to the study, English claims the top rank among the most commonly spoken languages. In today’s interconnected and global world English is no longer enough as it ranks 3rd in terms of other number of native speakers among all languages.
Therefore, by 2020 a website will require localization into other number of languages to reach global audience. In terms of online communication to the customers, your website is one of your primary assets and most important communication channels. The following reasons and benefits describe to you how important it is to translate your website using website localization services.
Here are the 4 reasons why to translate your website:
- Increase profit and revenue globally:
A business cannot sustain for a long, if there is no revenue and profit. It is possible to increase your revenue having a website in one language to interconnect with the customers worldwide. If you are focusing to operate your business globally, then it is to offer information about your services or goods in the relevant language(s). This can make internet users to read information in their native language further turn them into your customers.
- Other competitors don’t have multilingual website:
In case, other player doesn’t have a multilingual website, it is an added advantage for you to grow your business and make your website known globally. This can engage customers and make you unique among others. Here, specialized translators can help you in website translation and localization in order to be different and stand in the front line.
- Improvement of conversion rates:
The only way to improve conversion rates is through translation, if your users don’t speak English. Suppose your customers are in the search of buying expensive things, they probably wide research about it. At this time, it is important to have websites and information to be translated in other languages, which can build a trust between your brand and the customers. This can eventually increase your business to a whole new level.
- Can improve your user - friendly experience and SEO globally:
A multilingual SEO can help improve the search rank and visibility of your website. Among other ranking factors, google uses metadata and keywords to rank the websites in the search result pages. Thus, translating your website can increase broader changes.
Take away- From the above discussion, it is concluded that localization of a website is one of the most affordable and effective ways to open a new market. It is also mandatory for a company that wants to grow internationally in today’s digital world.
If you have a potential to grow your business globally then VANAN SERVICES is there to support you additionally in website localization. Here, we have professional native linguists to serve you in 100+ languages to make you one of our happy customers.