A tip here is to stick several smaller denominat

End the letter with a call to action of opening the sealed envelope that contains instructions for ordering, claiming discounts, etc. So the first thing you want to do is make your prospect open the envelope. To open it, he has to be convinced that it is not a junk mail. And with it goes all the creativity, the fancy graphic artists work, the copywriters teaser copy, et al. This address should not be a P O box, it should be a real address. If you can afford one, get a good copywriter to draft this letter. I would also advice you to stick stamps on the envelope and not get it franked. This method is very effective because your letter has put him in the right frame of mind to buy your product / service. I know it is a daunting task but it is certainly worth the effort after all, your interest is to get the mail opened every single time, isnt it? If you have to mail millions and prefer not to take this advice, I would recommend you to at least get the address typed directly on the envelope and not on a label. You then place this envelope along with your personal letter into a larger envelope, one that you will be mailing out!This personal letter should be a normal plain typed letter that first addresses the prospect by name.Next, I would advice you to manually write the name and address directly on the envelope and not type it. A tip here is to stick several smaller denomination stamps instead of one big denomination stamp dont worry if it covers a lot of surface area! OK, weve reached to the point where the receiver opens your mail. Put yourself in his place what do you do when you receive a bunch of mail from the postman? You separate the mail into 2 sections to be opened and to be trashed. While these could be a small percentage, dont count on it. People are inundated with advertisement all the time. Additionally, if your company name is something like John Reese Direct Mail Service, I would advice not to mention it at all, just put your complete address. Once you have him all worked up, its very easy to get the order as long as your offer has value.bharatbhasha. The moment your prospect suspects that it is a direct mail letter, he will trash it.First of all, you need to visualize how a prospect reacts to the mail he gets every day.com/author.If you cannot afford a copywriter . But remember he is not entirely unsuspicious and once he opens your envelope, you dont want him to see the brochures, discount coupons, order form, etc and throw it in the trash. Its becoming more and more difficult to get their attention, and keeping their attention until they read your offer to the last word. If you plan to send mailers to a list, you need to understand how it works, if you want your prospect to read your offer. You want him to read the offer. This way you will add to the impression of being a personal letter. My first tip is to use a plain envelope that only has a return address.. You can begin the letter with the greatest benefits that your product / service offers. So  how do you do this? Simple you just place all your color brochures, order form, coupons, etc in another envelope, seal it, and write something on it like please open this envelope only after you have read the letter.php/Nirjara%20Rustom where Ive written several articles on copywriting, sales and marketing, and other business growth tips. Do not use fancy teaser copy on the envelope, like special offer 25% off or lose weight now or make easy money etc. Its true a lot of mail lands straight into the bin without even being opened. Your job is not to attract him, just get the damn thing opened! While teasers sound attractive, they dont change the fact that such mailers are trashed more often, unless the prospect is specifically looking for this product / service and was desperately waiting for someone to offer it to him. This is because a handwritten address gives the impression that it is coming from a known person. It should preferably solve a problem, give pleasure, help save time or money, help make money, or do something that the prospect would love to experience. This will boost the authenticity and perceived urgency of the letter. This is because labels are used by the majority of the direct mail companies and you do not want to give the impression that youre also one of them! If you can afford it, I would advice you to send your mailers by first class mail and not bulk rate.Lets face the facts