[E-BOOK] Analysis for Marketing Planning [FREE] [DOWNLOAD] [READ]
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[E-BOOK] Analysis for Marketing Planning [FREE] [DOWNLOAD] [READ]
Author : Donald R. Lehmann
Pages : 299
Language :
Release Date :2007-11-29
ISBN :0073529842
Publisher :McGraw-Hill Education
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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