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Indiegogo vs. Kickstarter

Indiegogo vs. Kickstarter

Compare Indiegogo vs. Kickstarter platforms based on the types of projects they support, fees and funding rules.

As an entrepreneur, you’re constantly innovating and coming up with another big idea—and seeking funding to turn that idea into a reality.

And if you don’t have the financial and professional credentials that lenders need to see to be approved for a typical small business loan, crowdfunding just might be your best option.

You’ve likely heard of the two major crowdfunding players, Kickstarter and Indiegogo.

But
what’s the difference between
Kickstarter and Indiegogo?

First, let’s recap: What is crowdfunding?

It’s almost exactly what it sounds like:

A crowdfunding campaign lets you raise small amounts of money from a large group of people, often from all over the world.

Perhaps the two biggest platforms are Indiegogo and Kickstarter—founded in 2007 and 2009, respectively—these two platforms have funded nearly 800,000 projects between them.

Both are excellent platforms for fundraising and generating awareness of your brand.

Let’s go through the difference between Indiegogo and Kickstarter so you'll know which platform will best suit your burgeoning business.