Zhou retreat three months after the statement: I did not old, I want to circle the Internet shark!Source: 'Finance' magazine early in 2014, Zhou retreat three months. In these three months, he thought some very nature a very philosophical question: What is 360 to 360 to become a kind of company results, his choice not like Baidu, Ali, unlike Tencent, millet, again?? unexpected. Most Internet entrepreneurs are lateral thinking, and Zhou is vertical thinking. For BAT, they do socialize, make electricity providers, do a search, cut into various segments, scale their business. Zhou Hongyi is chosen to secure this road barriers built higher and higher, more and more. So, BAT selling cars, 360 sell auto insurance. BAT ring more and more areas, cover more and more buildings, while 360 chose to ring up users, for property companies. Zhou disclosed for the first time 360 years to the policy. In particular, he introduced his Nike Air Max new invention: 'Wireless 2.0' and 'true mobile search.' Finally, Zhou also talked about some of his BAT evaluation. These statements always sharp and vivid, provocative. The following are the main contents of the interview, Zhou Hongyi: Empire Big Three have a dream, I did not and now we are blind to 360 as a giant, but in fact is not 360 giants, I first want to know their core competencies in the end is what? We see BAT, the most taboo is imitate others, mere copycat. If I do a shark in the sea, I should put this shark does best, I do not necessarily admire lions on land. If the Sharks have to say about the fight with the lion, the gene may be wrong. So, why not search for Ma, not electricity, it is also for this reason. Second, I asked myself, you have this volume do? Our history is shorter than the others by half, at least ten times the difference between the income scale companies. Big spending billions of dollars because of anxiety. However, only 360 hands billions of dollars in cash. Like in an auction of art, Ma can frequently raised placards, often can be the hammer. We occasionally to give placards, but only Tai Tai price just because you bought one, you will have nothing in his pocket. Third, I think about a question of values - you want to be the kind of person you want to be in this business what kind of business enterprise in China actually has two categories of enterprises called empire?. Chinese Internet companies. Unfortunately, the Big Three have a dream of empire. But I'm not a person the Nike KD 7 Womens ability to construct an empire. My ideal is medium-sized companies, we can do one of the strongest in the field. Giants have to wake up, can not you think 360 to carry the dead to die, in fact, just because we suddenly quiet. An enterprise can not always triumph, there is a settling period of development, just like Liu speaking, sprinkle a layer of soil to be compacted, and then move forward. I do not want to say because you are first exposed to the strategic significance of the second might disturb too many people. I actually just think, very quiet giant of the past when, when we do something, we do challenge the giants, but now, after giant was awakened giant is also exerting force. I say this, then, is to talk about the tactics of war. You have to talk to the giant to carry the dead, you certainly are not the same body mass, all wars are national power consumption. Recently giants fight each other up, we feel just fine, let the bullets fly for a while first, in this case, the 360 will be a good strategy to make their own, doing their own thing a solid. Talk Baidu, Tencent and millet I prefer the style of Tencent, Tencent is not called the dog bite, he listless child, muffled fortune, he has done something very strong, but he never said he did not boast nor belittle opponents. But Baidu competitive practices so I am particularly not understand, Baidu did not do anything, to loudly announce that we succeeded! We billions of dollars, as if the director is looking for Lee, the second announced opponents have failed 360 have gas, 360 die, Zhou old! I will not because of what the enemy said, such as enemy say I am old, said 360 out of the radio, if by so we just work off company enough. Li, like me, he did not visit the user, not the micro-Bo, he hears did report below. Baidu's men took well iResearch report, proof of our revolution in rapid progress, the enemy in one day withers away, we get better day by day, he was quite happy. But in fact, you remember? Two days before the bluster 91 when 91 teams are suddenly leave, merged. Do you think from consolidation, is success? Article will come out in two days to prove Baidu socialist train, was traveling at high speed on a road leading to communism, which is Baidu's style. It was also said that only 360 of their own good things, not take a step. ? But I'm not making the hardware yet you always ask: Zhou, can you tell the seventh sense is what bread to eat, why you eat on eat of it you eat and a good number of bread are? No bread seventh sense. I'll tell you, look millet phone release published three years, in front of a low profile for two years, was aware of it? No one realized that it was optimistic it? No one is good. Today I gave him like a summary of hindsight, that the accumulation of years of millet is very important. Today millet phone hardware to do, to be honest in general, do you agree? M 3 hardware there are some bright spots, m 1, m 2 hardware is failing, not to mention design, in addition to marketing is done well, I think the software is the core competitiveness power, software experience really well. This is all the other competitors do not have. This is his core competence, which requires accumulation. So today, I feel like I'm on the wireless Internet, at 2.0 on the beginning of the first bread to eat, there is no feeling of satiety that is not flicker, I do not have the ability to flicker. Frankly, you do not say I'm anxious anxiety, micro letter let Ma are so manic, micro-channel pressure for everyone. In fact I'll give you an answer today, millet can be successful, there is a very important reason, the election of the opponent. If you choose the Internet business today, millet, choose Baidu, Tencent election, the election for the 360 competitors, it is not necessarily how. But he chose were people do not understand the Internet. Just as we do free anti-virus, the election is traditional software. As this was a cross-sectional melon vegetable like gangbusters. 360 is always a safe business, my soul is otaku So, I thought about it for a long time, I have D Rose IV to restrain a lot of temptation, a lot of things I do not follow insert a thick stick, a lot of areas that I want to do forays. I think, I have no such genes. Because Zhou is not a businessman, I'm an engineer by training, I was product manager. Sometimes in order to competitive pressure, I had to come out to criticize opponents with saliva, so he learned a good tongue twisters. But my soul is the essence of otaku. There is also a question of values, I do not want anything to go by monopolies, do not want to Nike Air Max 1 control anything. You do your empire, I'll secure it well, because it has great social value and customer value. Today, all of the security company, learn mode up 360, contradict this model have failed. But you have to remember that this model is 360 pioneered. So, for me, my answer is always own what --360 is? 360 first and foremost a security business. I am 06 years into the free safety, push free antivirus, when there was no one believes me to maintain. At that time we felt like I was a showstopper, I was a troublemaker. So many years I have been talking about security, that security will become increasingly important, security will become more and more basic. You said I do Mobile Assistant is becoming channels, others stick to what I can, when there are a lot of people questioned 360 that my browser is the channel that my security software is the channel, but we have the same success. I think you may have been brainwashed Baidu up. The future will be mobile Internet 2.0 I redefined the wireless Internet. Phone just move on 1.0, but the future will be wireless 2.0-vehicle networking, networking, wearable, smart appliances and all the hardware are connected via Wi-Fi. This gives the 360 a chance - from online to Nike Hyperdunk 2013 offline, with each person, each device, each family relations, security will become a basic and important function entry occurred. So do 360 next several things: First, to achieve the ultimate safety phone. We can already intercept malicious URLs and harassment message, but your payment, bank account number, your phone needs privacy safeguards, including pseudo base stations, thereby attract you with fake WIFI hijack user data. You will find that when the two giants in order to pay for the fight time, we often accuse each other safe. In fact when you use the micro-channel red tie knot with your bank card, you really think it safe? The second thing is to expand more business-based security. For example, corporate security. You will find that security has become a national strategy, security attack and defense between nations. Meanwhile, most of the traditional enterprise information systems and ERP financial systems are moving from a closed to an intranet, which will certainly bring a lot of security problems. Ctrip privacy breaches such as credit card, Huawei is NASA monitored events. We recently participated in several reviews and domestic opponents basically one minute, ten minutes or even broken by others, while 360 adhere to the 24 hours. Recent reviews abroad which we follow Connaught Shield, together with Kaspersky tied for first, has a level with international manufacturers. Another focus is on the terminal by hardware control. BAT did not force now in the hardware, we are on the same starting line, so there will be a lot of opportunities here. But as I was doing free antivirus, all the anti-virus vendors have unanimously ridiculed me feel worthless. You remember that in the matter of innovation in China this context, it is never stay in the spotlight. Strategic Priority One 360 - Hardware failure to do special for the machine, I realized that a large and comprehensive product cut from hardware to us, whether the team is still the supply chain, are very difficult, so I began to try to childhood Cut hardware products. To do the hardware and software to do different. Software can do almost throw allows users to use. But the opportunity did not change the hardware, the hardware even change a circuit board, or mold, two-month period is determined, so why have a lot of hardware bounced New Basketball Shoes You know what? I despise people had also bounced, such as soil Man watches, old bounced. Then we make our own, I found bouncing is normal, millet Why sell futures? Later, I understand, a lot of phone release schedule is difficult. Any problems encountered in the production line, may lead to delay, which is not to say that through our programmers work late at night to solve. The first edition of our children bracelet, frankly, we selected manufacturers in the production, there are some design flaws, so I just did not sell the first edition, produced Kevin Garnett Shoes about a million pieces I totally given away, to the user, listen to your feedback. We'll second edition to come out and do a lot of improvements. You will find 360 selected hardware category there is a wealth of products at the core, the core is safe, this is our children's bracelet cut from reason, because only the security concept implanted hand ring, bracelet was changed gotta be indispensable. This is what we are not the same with the giants, giants hope you live here in my work here in my, in my consumption here, nothing here with me. And we are safe first, 360 to protect you. I think we need to recruit a large number of people who understand the hardware, we are more hardware rework. Such as lack of a function, for example, children wear again feel ugly, the clock is too small, and so, a lot of small problems. It can only be considered a pass, not perfect. 360 strategic focus of the two - mobile search market more chaotic, the more we have a chance. How the future of wireless search will do? I think no one find direction, we are still traditional search extension. Today I was the first to talk about our mobile search strategy. I did not announce my mobile search volume has been great, it is embedded in our mobile phone market. We search, search within a lot of rich application folder than peas. Applications can be found, you can search a variety of online information, you can search music, video search, image. I think we market (mobile assistant) are now well enough, but there is a very large potential market, it can become a real entrance. 360 wireless search how to do? I say three, first, today the phone to replace the computer, you find information, check the information when you want to search and PC as complete, this is the first Air Jordan Women foundation, also Baidu's advantage. Second, users with mobile search, enter the same Key words, demand is not the same. Therefore, 360 mobile search will then locate related, such as catering when you search, you do not need to add Beijing, I know you are in Beijing, I will give you the results in Beijing. Third, what is not a work phone, the phone is a fun thing. So found the game in the phone, the search application, search video, search entertainment-oriented thing, you should phone the local search and online search combining more accurate pushed to users, rather than let him turning the pages. We do have the advantage of application of search, because all applications are willing to cooperate with me, I am willing to be seized, because search to more distribution capacity is also stronger. We do not fry concept. Return it, why can not do Baidu mobile search? For example, you use Baidu search angry birds, Baidu not give you an angry bird, forcing you must first assistant next Baidu, this is a rogue behavior. Do a search of all the people, all want their own people can not be separated forever as the entrance. But do application distribution, we have a very open mind, this opening will continue to search. For example, you search for the weather, we will give you list the same day local weather, weather app will put ink on the side, have both, which is open, is a mobile search should do. You will find that every business to do Nike Barkley Posite Max the last is a fate. 360 There was a time also very enthusiastic to do a variety of App, but then I suddenly discovered that this is not my core competitiveness, I do not, because you do ten right thing, as you put a two right thing member made a maximum. So, do not over-extend your product chain, do not overdraw your brand and fans. Today, micro-channel can kill everyone, but micro-channel will be overwhelmed. I wish I could just put the micro-channel electricity supplier, the O2O all together, every day someone selling something in it, the best day to sell someone something pop in there, that would be best. So, do not scatter your strength. Buffett said a word, that we fear when you greedy, greedy when everyone you fear. Do you understand? You ask when we can see the outbreak can see it can really bring about the growth of our profit? The problem is I do not like to answer the most, and I never care about this issue. Do not like the big company's management hopes to continue to maintain a small team the last time I argue with Lei Jun, millet is not only three of their foreign blowing it? Partner, leader and employees. I said I can not, as long as the staff expanded, you ultimately can not be too flat. Lei Jun said he would control number. I say you have to be able to control the number of people in the 2000's on it, and after a 2000 can not. I actually nothing on the management method, I do not like the big company's management. Therefore, the company is now five or six thousand, I hope the company can continue to maintain a small team. So, I hope Division remained relatively certain independence, I do not want to engage in what KPI. Recently, we promoted two senior vice president, both in the operational capacity of the company proved to be the strongest, but also relatively strong leadership. A bit like Tencent as into business lines, service lines following is division. I want to train them to become CEO small bar. In this case, they can put the following vice president, business unit general manager, to enhance the following people have a space. We tune infrastructure quickly, very often, the environment has changed to adjust, adjusted too bad and then transferred back. We are also very lack of people, lack of team understand the hardware and personnel. I would like to set up a special brand unit, a good business me and the company's brand, you want to come? May 20, which is a strange day, Liu Qiang East has been rumored to love, to this day IPO, of course, wrong rumors a. Old Zhou has chosen this day open internal letter, does that mean that he's deep love for 360? Between the lines with reflection and reason, but also more provocative and criticism, of course, nature is difficult to shift. The following is the latest Zhou internal letter in full: the world's greatest shortages are far ahead of the people who are doing real work, the world's no shortage of critics. The Internet is now inside there are many critics say 360 in the mobile Internet behind, because 360 did not like the BAT as a major push into O2O, enter the Internet banking, as there is no large acquisitions as they spend big bucks. Some even write the article said, Zhou old. No matter what the purpose of these articles come from, but I need to remind you here 360 colleagues, we do not like these critics as blindly 360 as an Internet giant. From the time of speaking, our history is shorter than half the people we did for eight years, they have done for 16 years. From the volume perspective, Ali and Tencent is the market value of over 100 billion dollar company, we are more than ten times. From the revenue is concerned, we and the Internet giant is also a tenfold difference. So, while the outside world and investors optimistic about our future, I hope we can become the same as the size of the company with BAT, but we need to have self-knowledge, because in the highly complex competitive environment, only self-knowledge, we can develop their own competitive strategy for survival and development. Therefore, we do anything when should ask yourself a few questions: First, we have the core competencies it second, we have the body mass, have the resources it third?? in line with our values? What is the core competitiveness? For example, Tencent has done so many years of the Internet, it is very Debu searching, electricity providers and security success. It did ten years searching, and lose a lot of money, but that did not increase search share, and finally Cheap Nike Free Outlet threw Sogou. In the electricity business, the Tencent did Yi News, pat, the final package thrown Qiang East. In security, it spent heavily to build on the XP computer butler Tencent Challenge hacked namely less than 42 seconds, and 360 security guards to remain broken. In the evaluation of foreign computer butler Tencent blocked only 18.25 percent of exploits, 360 security guards is 100 percent blocked. Electricity providers do not, do not search, do not work safe, but Tencent in instant messaging, SNS are doing in the world's largest, strongest, because this is Tencent's genes. So, we do anything, we must make it clear what their core competencies are, is not their genes. If I was a shark in the sea, then I should put this shark does best, do not have to envy the lion land. If the Sharks have to fight with the lion to look at the land, that shark is sure to be finished. What was the core competitiveness of 360? Is safety. In the big data era when security as a big data infrastructure, will become increasingly important. Now is the mobile Internet 1.0 phase, marked by the access device is a smart phone and tablet. 1.0 stage, we have seen the importance of safety. To pay for the two giants fight, a giant push public opinion Nike Air LeBron EE say pay another giant of insecurity. Now there is a new black industry, when you change phones, to restore the old phone to the factory default, even formatted the phone, that the deletion of data clean. But Nike Lebron 11 Low these criminals can put your old phone dropped all text messages, address book, APP, even your browsing history, pictures are recovered. In the mobile Internet era, the phone will become very personal device, everyone's privacy will be closely associated with the phone. In the 1.0 era, security is a very important thing. The next generation of mobile Internet, namely 2.0 era, the Internet equipment is not only a mobile phone is no longer a computer and flat, but everywhere, on any device, Air Jordan Outlet anytime, anywhere network, provided that the data they produce will you spread Cloud, which is facing the problem of data security. Who can say that in the future, not the hacker to control your device by controlling the clouds? Who can say that hackers will not be controlled by your software vulnerabilities to automatically drive a car? Therefore, the network and the boundaries of reality with the development of mobile Internet, with a wearable device, intelligent hardware development, will become more and more vague. In such a case, the security will become increasingly important. Some time ago, a famous Chinese large enterprise systems are invaded foreign government agencies, CEO of e-mail have been secretly monitored. Future wars between countries mainly in cyber warfare may exist in the form of transnational corporations worldwide competition may develop to the use of network intrusion way to get business intelligence. Big Data era, security companies will become increasingly important. America's largest retailer called Target, the server is compromised, resulting in many users credit card information leak. China's electricity supplier safety issues exposed more, data transmission, storage is no uniform safety standards, even recording a consumer credit card information should not be recorded. You will find that this is a problem is exposed. Many companies were hacked, and he did not know, or know dare Foreign quiet. Some time ago I 'retreat' think, the conclusion is that we want to secure it, do deeper, more thoroughly, we need to do, it is to achieve the ultimate security we are good at. In the era of big data, we must not only solve the security problems of consumers, but also solve the security problems of enterprises. We do not chase the hottest thing, because China has never lacked hot Internet, every year in the limelight on the beach-goers. For example, some time ago, the Internet banking noisy for Nike Lebron X Elite a while, we are selling funds. But we did not follow up, because I think that is simply use some money flow, but give the core competitiveness 360. What are the benefits? I do not see it. Many people say that 360 is not the same with other Internet companies. Yes, because there are 360 different values. The values 360 to determine what kind of business. China's three major Internet companies can be called a business empire, the so-called imperial dream is hope to make the whole product, the whole series, the whole business, and said plainly, it is diversification. So many Chinese Internet users, the space is so big, each firm to pursue the whole industry chain, so more and more conflict, more intense warfare. Internet giant acquisitions, the scale has been caught up in the capital of Silicon Valley, but you will find, in addition to the pursuit of the whole industry chain, they are more of the existing, already proven business model to acquire, is a stand now to see Past ideas. They evaluate these projects, more is to look at these projects have, what kind of site. I think, 360 things to want, a bit different with them. I hope to do some things belong to the future. I think, in the form of industry in any society, there is division of labor, it should not be swept by a whole enterprise. And we have to do is, first, to keep in their own area of expertise to do No1, do our best. The second holding of the world curious, can continue to make some innovative things, and even something that looks do Nike Lebron 10(X) not necessarily have any commercial value, but it is fun, cool stuff. Simply put, security is the age of the Internet for everyone, every business needs, and that 360 should really solve the security problem, to restrain many temptations, a lot of fun things do not follow insert a thick stick, do not do forays, We did not harvest anything. Some people suspect that the era of big data to pursue the ultimate in security, 360 in the end how much can create business value? So previously been said. 360 killing rogue software, beaten by his colleagues could not lift their heads; 360 do free anti-virus, by others every day that is a hoax, will fail. 360 has been able to live up to now, because the user solve the problem, creating customer value. First, user value, will have commercial value. Today, billions of dollars in market value of 360 is built on the basis of great customer value, security era of big data can create business value much? I believe it will more.