The world's largest pickle jars, stood three agricultural Marketing SecretsAuthor: Simba herein belong to i horse starting, please indicate the source of traditional thinking and the Internet thinking is different product market environment and under the propagation environment changes, there is no obvious boundaries of what the weak strong, I mainly expound its marketing in Nike Air Max The three points. Point one: traditional media is spoon-fed indoctrination spread Beijing Media Center, each year in the fourth quarter will be held here next huge event: CCTV gold resources advertising the tender will ultimately attain a word called 'Standard King', each Every industry chiefs carries large sums of money at this time to gather together here. War ups and downs for decades CCTV create a another myth, but also created one after another after another meteorite, Confucian family, Qin pool wine, backgammon, love and more VCD, NICE, Ra ...... these familiar name yellowed like a Nike KD 7 Womens gold bookmark, do not read it is not immediate. However, the slogan they created but occasionally also linger in your ear, 'when the sun comes up ......' (1987, Ra), 'Confucian family, as people homesick ......' (1995, Confucian family), 'We have been working ......' (1998, love and more VCD). Face of the Internet attacks, not our traditional entrepreneurial thinking clumsy or conservative if they are not smart enough you will not pay attention to him, their greatest ability is to some of you do not like the advertising slogan or even tired brand image like a Nike Hyperdunk 2013 virus Like implanted in your mind, such as 'no gifts this holiday ......', 'sheep, sheep, sheep ......', 'fear of angry ......' and the like, whenever and wherever it is in front of you dangling, entangled linger in your ear, and finally one day you will be 'submissive acceptance', and this is spread cramming 'charm.' CCTV advertised 'believe the brand power', in my opinion, 'believe in the power of advertising' is more accurate. Second point: the new media are participatory virus spread Xixi paradise, Hangzhou ivy company in here last week hosted a 'Yanbian network Kimchi Festival.' December 5, 2013 Korean kimchi apply for a non-material cultural heritage, but maybe you do not know kimchi in China more than 1,000 years of history, authentic kimchi culture from China's Jilin Yanbian Korean, in order to promote Korean kimchi culture, Yanbian help municipalities involved in this network Kimchi Festival: 1. D Rose IV Deputy Mayor of Yanji City, led the team to visit the site to participate in the press conference, on-site production of authentic Korean kimchi for civilian Hangzhou Kam. 2. ivy (which brand called three thousand Wo) in poly cost-effective, Shop No. 1, Jingdong Mall, 19 buildings and other commercial enterprises and community-wide net sales of Korean kimchi website. 3. Korean organizers are committed to build a bite on the world's largest pickle jar, each sell a pickle, will Nike Kobe VIII donate a dollar to make this big mouth jar. Then, this is only a guide. Meanwhile, in the microblogging, it is believed to have carried out a series of Korean kimchi name the raffle: 1. @ Gong Wenxiang, @ Logistics and Supply Chain - Huang Gang, @ wild Simba other well-known media have since the micro-Bo He launched a campaign to support the Korean kimchi microblogging raffle, just one day more than 3,000 forwarding support. 2. sync point Like send pickles activities carried out in the 'three thousand Wo' public numbers of people and many well-known micro-channel circle of friends, only six hours to receive nearly 2,000 people involved in the response. 3. @ overseas food Nike Zoom Soldier VIII writer Bingqing (1.75 million fans) in microblogging forwarding calls for the protection of traditional culture, the left bank Nike Air Jordan 8 Nike Jordan Hydro 2 of the woman Founder @ Chill (350,000 fans) issued a sigh, 'not authentic kimchi Nike Air Griffey Max in Korea, but that comes from China Yanji, how many things are still the wall sweet? '...... 4 just three days sent out 2,000 copies of pickles, pickle after Nike KD 7 receiving many friends, have the sun shine again spread diffusion in micro-blog and micro letter. We are here talking about the new media is mainly microblogging, letter, their lead is the person that we are talking about the fans, unlike traditional media, micro marketing is selective, that is, you can choose their own interest or endorse the content forwarding support, if you do not like it can not be ignored, and the content of the spread fan once recognized, can spread rapidly in a circle, they're like one big horn, and the event will be like a virus in a broader the rapid spread of the crowd. Point three: the core of event marketing is to create content maybe you know Chu orange, peach Liu, Pan apple, maybe you've heard Ma Jiajia, Huang Taiji, maybe you will talking about all kinds of social events. And, I do give them a unified definition is 'content', the Nike Kobe 9 Shoes core of event marketing is to create transmissible content, this is my third point. You now open Baidu, search for two words: 'Chu orange' and 'Gannan Orange,' 'Chu orange' keyword search volume is 1.22 million, while 'Gannan Orange' keyword search volume is 614 Air Jordan Women million and a 5-fold difference between the two, the secret is revealed here: 1. 'Chu orange' from scratch, to be as we know it only took two years or so, it has created more than 100 million of the content ; search volume 2. As a well-known local brand of agricultural products, 'Gannan Orange' for decades to create a just a brand, 'Chu orange' five times. I asked a question, who is it spread? Is how we know that? Of course, the new media, the source of the outbreak of the events above are all microblogging, letter, and then detonated the participation of various social media. 'Chu orange' created what? Summarized by a slogan is 'Life always has ups and downs, the spirit can eventually heritage.' Similarly, we searched for 'three squirrel', which only two or three years on the creation of 3.7 million content, but the 'Xinjiang walnut' For decades but only contributed 14.7 million, both of which have three times the difference between the amount Do not forget that the former is just a business only. Who made the miracle of these traditional thinking difficult to understand? Please open Sina microblogging, search for 'three squirrels.' You will find the secret, which is the new media to bring your thinking. Event marketing of agricultural products three proposals have a friend who micro letter to me, 'Tobago, we made a donkey brand called 'Mix pie', we want to let those in the field of tourism ALICE able to eat our 'Mix pie 'Please help us want a slogan it ...... ', after reading this information, I almost sprayed. Just think, let ALICE eating donkey trekking that is how absurd and strange things. I met many of my friends are wishful farmers behind closed doors, even to an idea excited I could not sleep for three days, did not understand the whole thing, and that they Hey overdone. Of course, we can not demand perfection, I have three suggestions: Cheap Nike Free Outlet First, by spreading characteristics of folk culture to boost product sales. China has 56 ethnic complexity, large regional culture of any country in the world can not match and when 'A Bite of China' hit, you definitely want to know what characteristics produce the next issue will be, will be What are the moving folk interpretation of the story, 'tongue' expressed content has been out of the ingredients, provocative everyone bones of curiosity and emotion. When the 'tongue' hit, the effect appears is broadcast on special agricultural products sold out almost instantaneously, such as Guizhou, fish sauce, noodles wubu, Shandong pancakes, but also a sense of the charm of the story and the culture behind the ingredients . Through the promotion of the authentic culture in order to stimulate sales Yanji kimchi pickles and related characteristics of agricultural products, and this is the way to explore the Yanji mode, also create the world's largest pickle jar core demands, promoters behind this event is Hangzhou Ivy company , we are familiar with 'Tongyu mode' is also the effort to build a business, marketing and sales of agricultural products no warning, only to then find their own path of development through innovation and practice. The above is my first agricultural event marketing suggestions. Second, the 'soil' does not make your product stand out. 'Your pork Air Jordan Outlet What's the difference?' 'Authentic soil pork, is a word 'earth' ......' ask 10 pigs, basically similar answer. 'Your eggs Why good?' 'Authentic soil eggs, is a word 'earth' ......' asked one hundred chickens, it is this answer. However, 'what is the soil pork? What is soil eggs?', I guess probably can not tell or far-fetched, even if you find yourself pigs or chickens not enough 'soil.' When we are in the expression 'earth' when, 'earth' also will lose its earthy, our products will have lost a fundamental difference. We need to demand from behind the phenomenon itself deeper value products, and tap the 'soil' or the meaning behind the story, find the differences of their Nike Lebron X Elite unique and give consumers a promise. The above is my second point proposal on the marketing of agricultural products content. Third, we need to have the ability to network-wide distribution. Most of our farmers are relying on display for sale at C Taobao shop, for start-up capital of less than farmers, there really is a good starting point. I met a lot of business is not bad money, would ask, 'How do agricultural e-commerce?', My advice is do not easily self-built business platform, starting from the multi-channel distribution and accumulated experience, Taobao, Lynx, Jingdong, 1 No stores, community sites, radio, television shopping and various vertical class B2C business enterprise, these are your distribution channels, optimize the configuration according to their own strategy, and these channels carried by not just sales, they itself is a medium, can also help you to spread. The above is my third point proposal on agricultural sales network. Written by: Simba micro letter: 925,805,188 people in Huaxin Nong league sponsors agricultural e-commerce / e-economy county investigator article i horse first, please indicate the source