2015 11 trend of mobile Internet industryfrom \u0026 ldquo; Webworld \u0026 rdquo; to \u0026 ldquo; Mobileworld \u0026 rdquo ;, craned his neck to see the screen from the head down to play phone, change Internet service model is gradually changing the public's lifestyle. When we talk about the future trend of mobile Internet, no one would doubt that the mobile Internet will replace the PC network in not too long a time in the future, and the future need to do is accelerate the process of this alternation, to promote mobile Internet to provide more for humanity convenient and efficient services. 2015 will be below the development of mobile Internet will be a stage where be predicted. 1, Asia will become the leader in the mobile space early November of this year, Google chairman Eric Schmidt in \u0026 ldquo; Google APAC \u0026 rdquo; remote speech in the General Assembly expressed his optimistic about Asian mobile market. He believes that to some extent, Asia invented the mobile Internet, and Asia based on good network infrastructure and speed the expansion of market size, so that Asia will become the leader in the mobile space. Asia does have such a capital, not to mention Asia for more than half the world's population, to enhance the overall innovation capability and level of Asia also makes mobile Internet products and ideas in Asia has been recognized by the world, like South Korea's kakao, Alipay and China micro-letters, etc., have been proven capacity in Asia and advanced countries Competition. Among which China's role has become more prominent, based on a large user base, many Chinese born super APP, this Nike KD 7 Womens growth rate was stunned the world, while China is gradually get rid of \u0026 ldquo; cottage \u0026 rdquo; the hat, and become cottage goal. So that Asia will become the leader in the mobile space, while China as a rising star, will largely represents the development direction of mobile Internet field in Asia. 2, market size and customer volume continued high growth of the Internet Queen Mary meeker Internet trends report published in the Code of the General Assembly, the report clearly focuses on the analysis of the development trend of mobile Internet. Several of them are very interesting figures, 5.2 billion mobile subscribers worldwide currently only 30% of smart phone usage, the remaining 70% of the broad market to be excavated; before the Chinese mobile Internet users reached 80% of the number of the number of Chinese Internet users no doubt that China will dominate the mobile commerce revolution. Related data released by the Ministry of Industry also proved this point, as of July this year, the number of mobile Internet users in China has reached 872 million, a figure far exceeds the previous forecast of 710 million, but this figure has contributed 527 million mobile phone users . This also explains Cheap Nike Free Outlet why everyone is eyeing the smartphone pie. And this strong growth momentum in 2015 will be continued. The mobile Internet market in 2014 reached 33.07 billion yuan in the first quarter, Nike LeBron ST II the second quarter of 44.49 billion yuan, 51.56 billion yuan in the third quarter, according to data currently available, 2014, China Mobile will be able to approach 190 billion yuan market scale. Before there was predicted that by 2015 China's mobile Internet market will reach 429.6 billion yuan, then look at this figure that the estimate was a bit optimistic, now it seems to realize this goal basically will not have too much pressure a. 2017, strong growth will continue, the mobile Internet market is expected to expand to 600 billion yuan. 3, the mobile Internet technology: revenue and diversification of mobile Internet technology is the foundation of support for sustainable development. At the same time the rapid development of mobile Internet is also involved in promoting where network access, application development, operating systems, etc., to make appropriate improvements and updates. When using the mobile Internet, most users prefer to access via Wi-Fi network, so the new standards, and the need for more infrastructure, Wi-Fi will continue to grow. In the operating system, Android open source success means the success of this approach, and largely contributed to the diversification of mobile Internet technology, and adapt to the needs of the establishment of the ecological model of health. In the development and application of the above, for multi-platform multi-architecture and has good stability and high productivity development tools will become mainstream. In addition, due to the large heat currently expected to wearable devices, intelligent terminals will become a personal area network to gather data and statistics, which it will also spawned more emerging technologies and services. 4, steady growth in the mobile search market, the pattern of steady but competitive search in 2014 for APP and failed to shake browser search position, search through the browser accounted for 92.4%, with an absolute advantage, including UC, 360, QQ and other mainstream browsers eating several Womens Nike KD VI mobile search market. In Baidu search APP still maintained a leading Nike Kobe VIII position, but easy to check, should search and a number of strong strength search APP emergence, but also to a field of more intense competition. The next three years, the scale of China mobile search users will remain around 120% growth in 2015, Chinese mobile search users will reach 540 million, in 2016 this figure will be further expanded to 650 million. Growth in market size on the same gratifying, 2015, the market size of mobile search will reach 16.15 billion yuan. In a good market development pattern, the current giants Baidu and UC shot earlier as both formed a certain user stickiness, if you want to stand in the industry high ground, and later a must to Clipsal. In 2015, voice search, image search and other new way to search and LBS-related features will become competition points. 5, the mobile Internet has brought the online education industry critical point now, almost everyone smart phone will be Nike Zoom Soldier VIII fitted with one or two learning-based APP, whether the word back or learn professional knowledge. For learning through mobile devices is more and more people download programs, online education platform type is gradually enriched. According to data provided by the Shanghai River Network, we can see the development of the mobile Internet will bring online education industry to speed period, end user web Hujiang net accumulated from 0 to 10,000,000 in 10 years, while in the mobile terminal to achieve this figure in just one year. Development of mobile Internet to \u0026 ldquo; Education \u0026 rdquo; and determine the future of this ancient fields to provide a new opportunity for development. October, fluent in English say get GGV Capital's multi-million dollar investment, \u0026 ldquo; cinema, learn English \u0026 rdquo; also received $ 8,000,000 in angel New Basketball Shoes round of financing by the end of October; like 365 good teacher, vice-president of New Oriental Xiangdong leave founder of whom to learn such a connection between teachers and students interact reservation platform, and so also is trying to change the education market development pattern, rich way for students to acquire knowledge. Thus we see the rapid development of mobile Internet ushered make online education burglary industry. But the present situation of both the application or, sites worth mentioning, on goods and services and the creation of business models are still a lot of room for growth. For example, in the course of interesting enhancements, more rational curriculum, focus on the degree to enhance Nike Air Max 1 student learning, etc., are a few areas of online education industry needs deep plowing. Nike Air Max The business model for the establishment, in 2015, will remain at the exploratory stage. 6, into the video era social Facebook, Twitter, etc. in 2013 launched a video sharing capabilities, micro-letter launched at the end of September included small video sharing function of the new version, from the sharing of text, images and then files, video, audio, via mobile The Internet can make your friends, family and more intuitive to learn what is happening around you, it is because of the presence of the mobile Internet, social networking in a way more realistic of the. According to published KPCB Internet Trends report shows that mobile Internet users share the number of video on mobile devices, the viewing time in linear growth, we will enter a micro-video era. Competitive major video platform, introducing social elements will become one of the main trend. 7, mobile e-commerce anywhere, anytime, not just purchase \u0026 ldquo; material \u0026 rdquo; when it comes to e-commerce must mention two-eleven this phenomenal festival, Lynx total trade reached 57.1 billion yuan two-eleven, over 200 countries participated in the shopping festival, which the mobile terminal transactions amounted to 24.3 billion yuan, accounting for 42.6% of total turnover, it was 4.5 times Nike Lebron 11 Elite last year. Lynx as e-commerce platform with Chinese electricity supplier industry representative, this data is very compelling. By 2015, Chinese mobile provider market will break billion. In addition to retail electric providers, Internet banking as one of the important areas of e-commerce in 2014, is developing rapidly, such as Paypal, micro-channel pay third-party payment platform has become the mainstream of the public to pay a transfer platform, the people are ever more passion into the Internet financial management. Analysys released to pay market-related report predicted that China's mobile payment market in 2015 will reach 712.3 billion yuan. These are dependent on the establishment of user fragmentation shopping patterns, which is relying on the mobile Internet exists. 8, the mobile gaming market chain optimization, users are more willing to spend money to be sure that in the next two years, mobile gaming market will remain explosive growth is expected in 2015 China mobile game market is expected to Nike Kobe 9 EM reach 400-500 one hundred million . According to industry analysts, 2015 will appear daily water trading billions of dollars, over two hundred million monthly water products will soon appear. The user side, in the first half of this year, willing to pay for mobile games users doubled. According to statistics, the mobile gaming market continues to grow ,, 2014 mobile game market reached 7.653 billion yuan, representing an increase of nearly 90 percent, gradually approaching the client game market position. According to this development trend, the 2014 full-year mobile gaming market is expected to more than 20 billion yuan. With the various aspects of the construction of the mobile gaming market becomes more mature industry chain, mobile game developers and operators will benefit from the extensive way into the fine. An increasing number of quality games will appear. And mature way they operate makes mobile gaming market in the second and third tier cities market expansion easier to swing. 9, new products emerging mobile devices, homogeneity problem to be solved as an important carrier of the mobile Internet, smart phones, Air Jordan Outlet tablet PCs and other mobile equipment sales soared, according to market research firm IDC released a report, the global smart phone shipments Q3 volume grew 25.2% to reach 327.6 million. Although it was predicted smartphone market growth will slow down, but the huge untapped user base will be strong support for the continued growth of the market size. Tablet PC also has maintained growth, the third quarter of 2014, the global Tablet PC shipments grew 11.5 percent to reach 53.8 million units. Tablet PC big slowdown on the one hand because of the trend of big-screen smart phones. Location tablet urgently clarify. In addition to smart phones and tablet PCs this year, a variety of smart devices will allow consumers overwhelmed. Technology giants are competing in the smart eyewear, watches, bracelets, necklaces, skateboards, and some environmental monitoring equipment, medical equipment, etc. in the field shot. Smart devices currently on the market, the stylish device is the most intelligent wearable selling point, but in fact, not too practical functionality and innovation, are essentially smartphones derivatives, the functional focus on message alerts, health Tracking and living habits and so on. Stylish price is not close to the people, the People First price compared to the traditional appearance of the watch is something always bad. So these new products in the coming year market test should not surrender too rosy report card, mainly in the dark ahead of product positioning and business model in. Next year the market structure smartphones and tablet PCs has basically been identified, developed into a steady increase period. Others, such as new products and other wearable device as soon as you need to find a good product positioning, when the smart phone, tablet and other devices into the bottleneck, the place of these products to prepare, implement the replacement market. 10, the mobile advertising: native, cross-screen, LBS according to Forrester's forecast, by 2020, there will be 20 percent of sales come from wearable data collection device. Marketing is always ready to Nike Lebron 11 Low do the whole channel, but the face of the user's consumer behavior gradually migrate to the mobile Internet, so the development of the strategy change is imminent. In the mobile Internet era, the needs of users more personalized, more choices. Big data can undoubtedly demand through analysis of these data to help marketers more precise. The purpose of interacting with users to achieve transfer of information, is undoubtedly the most acceptable way by the user. So in the mobile Internet era, the native advertising mobile advertising will become the main. Mobile native advertising both in appearance, form and content can be formed with a more natural integration of APP, while native advertising more actively express themselves is advertising, the option Click here to watch in the hands of users, which is also to some extent accelerated the target user's selection process. User access to information from the television, computer and then to a variety of mobile devices, people's daily behavior is increasingly fragmented, and in order to adapt to this fragmentation of consumer behavior, advertising has entered a multi-screen era. This year Google unites the world's largest market research firm Ipsos Nike LeBron ST II and Sterling Brands for the time the American public in the media consumption takes a survey showed that Americans spent on media consumption for an average of 4.4 hours per day, of which Nike Lebron X Elite 90 % from the cross-screen consumption. How to achieve seamless connectivity across the screen will be the direction of future mobile advertising requires effort. LBS, advertising effect of such basic local service model produced is the location targeted ads are not performed more than 2 times. So LBS will be driven toward mobile advertising is more accurate, landing more important step. 11, has always been accompanied by the development of network security and many other Hollywood actress this year private photos leaked, Snapchat 13G user photo be published by Wal-Mart and other retail giants jointly developed payment instruments Current C appeared at the trial stage the user's mailbox The incident was leaked. Network security issues brought to the cusp. In the rapid development of mobile Internet, mobile Internet users soared, the mobile device stores a lot of data, security risk gradually exposed. Mobile Internet really facilitates our real life, but the negative impact of frequent accidents caused by or huge, which makes early adopters willing users away, so chilling and old customers trust products, so whether it is next year or the next five years or more, network security guarantee all will go hand in hand with the development of the Internet. In addition to these areas, the mobile Internet is gradually penetrate into all walks of life, such as health care, food and beverage, Beauty, legal advice, etc., only you can not think of not carrying the mobile Internet. Development Trend of various market segments of mobile Internet, we analyzed and summarized above. It is foreseeable that in the coming years, O2O are moving mainstream of development of the Internet.