Welcome to a laptop battery specialist of the Hp laptop battery
Our GTM revolves around our relationships with OEMs. We work with two sets of OEMs, the PC vendors and the graphics cards vendors. Since these vendors have multi-tier partners, they also drive our communication, engagement and enablement.
We work with the product management teams of MNC PC vendors as well as local Indian OEMs to ensure that at almost all price-points they have an SKU which has an nVIDIA graphics processing unit (GPU). Our global teams work with a Toshiba or HP product team to ensure that we have design wins, then our India sales team works with the PC maker’s local sales team to ensure availability.
We work with more than 2,000 system builders who are in our engagement programs. We also have retail chains which sell MNC desktops and notebooks.
There are different estimates. The overall discrete graphics market for desktops with battery like Hp F2299A battery
, Hp F3172A battery
, Hp Pavilion ZT1000 battery
, Hp Pavilion XZ200 battery
, Hp Pavilion ZT1100 battery
, Hp Omnibook XT1000 battery
, Hp Omnibook XT1500 battery
, Hp F2019 battery
, Hp F2019A battery
, Hp F2019B battery
has an attach rate of 10-12 percent of motherboard shipments. In the consumer PC segment we estimate that 30 percent of desktops and notebooks sold have dedicated graphics on board.
Emerging markets such as Russia, China and Brazil have seen dedicated graphics penetration at 80-90 percent of the consumer PC market, so at 30 percent India is lagging behind considerably. Nevertheless, we are confident that the Indian market will move in that direction. Gartner estimates that the PC market will grow at 17 percent in 2012, and we estimate that the GPU market will grow much faster than that.
India does not have a huge gaming market. How do you ensure that the GPU market grows despite this?
This year one of the key initiatives from our side is to tell both PC resellers/integrators as well as PC users that the GPU is not just about multimedia and gaming. Today, even popular browsers and office applications are using it to process and deliver rich content faster. An entry-level dual-core processor with a dedicated graphics card can deliver better PC experience than a mainstream processor (Core i3/i5) even if you are not a gamer but a business PC user. In fact a dedicated graphics card can give a new lease of life to older PCs and even make them perform faster. Over the past few years we have demonstrated this message through our live road shows.