[Marketing] new video site sell coffee | Burger King 'clean fan' major combatCanalplay: video site sell coffee when most video suppliers around copyright and made part Kaijiangtuotu, Canal + 's subscription video on demand service brand Canalplay took an indirect way to attract visitors - own coffee brand. Canalplay Nike Air Max 2015 Women way by paying a monthly fee, to provide people with an unlimited number of video-on-demand service, but if the user is in front Nike Air Jordan 6 Shoes of the TV drowsy diluted the value of this part of the charge. So, Canlplay collaboration with coffee manufacturers in Nike Shoes Global India, Burundi and Brazil, and created a new brand of coffee --Insomny, help people 'stay awake.' As a promotion, and new Nike Air Max 1 (Mens) listings will be Nike Blazers High shipped Insomny coffee a unique code to provide consumers with free video service two months. Comments: In conclusion, Canalplay selling coffee business is to O2O and paid video service model combined to enhance the brand value of the site. Point Air Jordan 6 of view in terms of income and reduce expenditure, especially for those without a 'Tyrant' Daddy video sites, such as the open source model is more reference. Burger King: to give a 'giant' test fan loyalty now is not simply a fan of the digital value, but the fans know the quality of the brand is running out, Burger King considered a rare, or even to filter out loyal fans, they actually launched on Facebook 'clear fan' Campaign, the identification method is to 'fans' to send free McDonald's Big Mac. Promotion of food competitors, look a little risky, but Burger King is not considered Nike Air Max Lunar 90 Men loyal fans by moving to this small favors, and those who decided to accept the Big Mac fans, you must sign a 'breaking agreement' Women Air Jordan 3 with Burger King to ensure that leave Burger King Facebook page, the final case is therefore Burger King lost 30,000 fans, the number of fans from the original 38,000, straight into 8000. But Burger King eventually found that 8000 fans, let interact rate increased five-fold, while those who had 'bad comments' on the site disappeared. Comments: Burger King This move is really cruel, except for their own products have considerable confidence, this sort of 'self-mutilation' of publicity still takes a lot of courage. If, for as our domestic brand, there will be a few have the courage to accept such Nike KD 6 Elite a challenge?