Yahoo new Logo is born ...Premiership familiar friends all know, after the Russian billionaire Abramovich took over Chelsea, the club immediately historic team logo has been redesigned. After Liverpool and Everton and other clubs for their own team logo was redesigned, through design team logo appear younger and more modern. The scientific community has set off a wave of replacement Logo wave, long ago, Motorola has adopted a new Logo. In Mui drastic reforms, Yahoo decided to replace the use of nearly 20 years of Logo. After the '30 days of change' in the Logo trial activities, Yahoo today announced a new Logo, interestingly, this new Logo was not demonstrated in the last 30 days in the Logo. Yahoo brand by internal design Nike Free team and product designer hand, new Logo Logo in keeping most of the original elements (purple, exclamation, letter size represents the change of sonic Jodl), based on it appear to be more modern, but also use classical aesthetics. He joined the company last September CMO Kathy Savitt said: 'This design represents a significant evolution of Logo.' She described the fine-tuning of the original team that conducted Logo features: purple thicker than the original, deeper, more slender exclamation mark, round, added the animation, when the refresh Yahoo page will dance around the second half of Logo. This animation design, similar to Google's doodle, Air Jordan 11 but Yahoo is dynamic. Kathy Savitt said: 'You can feel the exclamation point in the spring leg Rocker step, you can feel it in the school Tarzan swinging, we would like to express the love of whimsy to the user respect.' New Logo with a new font, for the past 30 days watching the Yahoo people, this is not a pleasant surprise. Logo those evaluating new trial get is: just made a change in the font only, compared to Google from time to time launched Air Jordan 1 doodle appear to be more boring. Designers view 'Honestly, (the trial Logo) Some use random fonts, from a design point of view, no principle behind the Logo, you can find different designers involved in their production process.' Method speaker design company's CEO Kevin Farnham. Kevin and Geoff Katz Yahoo co-designed the original Logo, the two when he was in San Francisco company Organic respectively artistic director and executive creative director. In 2009, Yahoo will change from red to purple Logo Yahoo's former chief design architect Kevin Luke Wroblewski agreed view, most of these Logo are unable to enter his stuff. But both agreed that it was time to change Logo of Yahoo. Although Kathy Savitt joined Yahoo after Yahoo had considered Logo updates, the real power or Yahoo redesigned in February this year to come from the home page. Yahoo user is then reflected not match the original Logo Yahoo's new product, Yahoo also investigate its more than 12,000 employees, of which 87% believe that the change Logo of Yahoo. Of course, this does not mean that people will like the new Logo, Luke Wroblewski on users and original trial Logo Logo degree of preference poll. The results showed that only the tenth day trial Logo extent in preference over the original Logo. 'Every kind of activity appears in font represents an aspect we tested design principles, our original design philosophy' is not completely abandoned the original Logo on the basis of the do re-design, Kathey Savitt said. Yahoo's test logo on day 10 Yahoo patents font New Logo Yahoo uses a unique font (it is said that the new font has not yet named). Kathy Savitt confessed: 'We Nike Air Presto want to develop their own proprietary font, they will become, intellectual property from Yahoo from our design team.' While the impact of Apple's iOS 7 by the design community is a popular flat style, the Yahoo unexpectedly it way round, with a more classic design. This font is more likely to appear Air Jordan Others on the banner of the Renaissance knight, or team logo on the Nike Shoes football club. This idea coincides Yahoo Mui revival, but also stressed the company to revive the past glory of confidence. Hunter Tura president of Bruce Mau Design Nike Air Presto that:. 'If you want to build a stable image for your company, you tend to use a more classic design style' Kathy Savitt said: 'The new Logo is our brand building, product and user base experience. 'Yahoo's new Logo pains, then sit and other consumers, advertisers and shareholders of the new Logo of feedback. Unless noted, articles are original or compiled site, please indicate: articles from 36 Krypton