Retailers transformation Nike Shox electricity supplier, what is the biggest problem facing?i observed a dark horse, most retailers think of are: electric provider red, then I have a copy of the channel bar. Then they find that it is a bad business, or that they just sit and let this big fish away. Where exactly is the problem? Hanjo Schneider Nike SB OTTO Group is currently a board member, also served as CEO of Hermes Europe. OTTO offers for fashion, living and leisure goods e-commerce, mail order catalog, multi-channel retail counter retail, as well as corporate customers credit, cash flow management and other financial services and procurement, logistics, warehousing and other third-party services. Traditional retail in just a few years time by the severe impact of e-commerce sales dropped most traditional retailers. In the past, effective retail channels also include mail-order catalogs and television shopping, but now electricity providers are accelerating away market share. In the world's second largest B2C Nike King electricity supplier OTTO Group board member, Hermes Europe CEO Hanjo Schneider opinion, not just the Nike Shoes Web, mobile devices have gradually started to become more effective in the new shopping channel. Although there are many retailers have realized this, but the most critical issue is that they do not have to understand the logic of the electricity business and other new sales channels, only copies of the product to the store on the e-commerce channel is not feasible. CBNweekly: how the current development of retail channels, what is the biggest change? Hanjo Schneider: different retail channels are complementary. In the foreseeable future, the smart phones, tablet PCs and other mobile terminal Air Jordan 10 as a vigorous momentum in emerging retail channel will have considerable room for development, which will be the future of the retail channel, especially Air Jordan 15 the new direction of development of electronic commerce. With this generation of young people growing smart phone, they also have a strong technology absorption capacity, will become the future is very important and huge consumer purchasing power, which is an irreversible trend. The past, people need to spend a lot of money to buy a computer, high-speed internet rental costs are very expensive, while Nike Hyperdunk the price Air Jordan 14 Retro of mobile phones and other mobile devices is Nike King relatively much lower, they make online shopping easier. This is the innovation of mobile devices in retail channels. C: Many traditional retailers plan transformed into electricity supplier, what is the biggest problem they face is that? S: will be successful in the future is necessarily those online and offline retailers have found an effective business model, the development of the electricity supplier is currently the only way on the basis of the store. But now the biggest problem is that many large shopping malls and stores and other retailers merely as a branch of the retail electric providers in the newly added channels, they just put the merchandise store copies to online sales. But in fact, they need Air Jordan 11 to try to do much more, such as about the Nike Lunar Haze Internet, electricity providers understand how it is. There are some companies in emerging markets such as China has achieved great success, opened a lot of good sales performance of the store, they are difficult to focus Air Jordan 13 Retro on the development of the electricity supplier channels in a timely manner, that the development of electricity provider channel 'is not so necessary.' If they really think, a big fish may slip away. C: Development of the electricity supplier apart, the store's future should be how to do? S: It depends on different retailers in different business environments and different locations, they are likely to develop very different way from the retailer store line four-tier cities. Although the impact of the electricity supplier for the entire Air Jordan 7 Retro retail industry is very large, people still need in the store shopping experience, because this is a very important part of social life. However, for this generation of young people, it may well be another situation. They will go out shopping with friends, go home after orders to buy when shopping fancy goods then the tablet under. Nevertheless, 'shopping' this behavior is closely linked with the social, it is unlikely to disappear. And for the store itself, which is now a part of the combined online and offline later. For example, a very successful and now some retailers will put a few tablet in the store. If the customer in a physical store fancy style without the right size, they'll be able to take advantage of the Tablet PC to find the right product by helping staff and received for the product later. This is the store's future business design and sales are Nike SB very good attempt. C: According to current trends, key retailers to introduce foreign brands is what? S: the introduction of foreign brands must be in its home market has been a great success, but the key is from the outset should use multiple channels. We are for a number of European brands to enter the Chinese market spreading channels, apart from the physical retail store is Nike Free open, and also to open flagship store in the Lynx, and build brand their own shopping website. But these steps do not have to worry too much, because different markets, you need time to adapt, while the market for rapid response. In addition, you also should give consumers more surprises, whether it is a physical store, or electricity supplier, you should let consumers see your product first reaction was 'this brand is certainly expensive,' until they can not help look through the price tag on the label after let them surprise, 'even so much lower than expected,' so you will be successful.