Electricity supplier of the road to decrypt wineWen / Ma aspect in 2010, global wine consumption amounted to 2380 million liters. Among them, China, the United States and Germany are driving the global increase in wine consumption the main force. Air Jordan 9 Retro China is expected in 2012 will become the world's seventh largest wine Air Jordan 10 market, reaching 1.2 million bottles, total spending nearly 15 billion yuan. Only a large enough market, it may be great enough to be born giant. Rapid expansion of the wine market, the wine onto the road of development of e-commerce has laid a solid foundation for the market. In fact, even the face of such rapid growth of wine consumption market, most of the traditional wine companies still do not take this opportunity to get faster and better development, the main cause of this predicament are three: 1, the beginning of a pattern, A traditional threshold of wine marketing format is mainly divided into super channels, wholesale agents, chain cellar three types. Market beginning to take shape, budding wine industry needs to pay more money and time costs to grab a place, no doubt greatly enhance the competitiveness of the industry threshold. 2, the channel is limited, difficult to manage traditional wine companies often easily subject to third-party channels, greatly increased the burden on the development of the wine business operations. Meanwhile, the turnover rate is high good salesperson is also an important issue of development constraints. Loss of sales staff often means the loss of client resources, companies often fall into the wedding dress for others to do the embarrassing situation. 3, consumption dispersion, brands are in the Chinese market, the wine culture is still in the embryonic stage of development. A direct result of the lack of wine culture wine brands are deleted, resulting in numerous wine companies fall into a price war among the cycle. Thousands of wine brands to carve up the market, has also led to difficult for enterprises to become bigger and stronger. The formation of the traditional wine sales model in sharp contrast to the field of online sales of wine, but straight up, a new high Nike Shoes record breaking sales. In Britain, for example, the famous British wine retailer Majestic announced that, as of the end of March in the year, online wine sales grew by 16%, while the overall growth of only 2.4 percent, a huge sales potential can be seen online. The main reason for this huge difference is: 1, cut channels, highlighting the traditional sales model price advantage among the wines tend to need to go through multiple layers of intermediate channels to reach the end consumer, greatly improving the wine retail prices. B2C model will be reduced to 1-2 Nike Air Presto intermediate channels, channel cost compression, making wine sales price decreased by 30% -50%. Even so, but the wine can still maintain 40% -70% margin. Currently, Chinese consumers to buy wine paramount consideration is price, followed by the brand, and finally the quality, therefore, the price advantage of e-commerce will become an important weapon to win the market. 2, platform sales, to avoid restricting the development of the traditional model Air Jordan 11 is made 'product' E-commerce is doing 'platform', which is an important difference between the two. Wine is not only the complete elimination of the traditional Air Jordan 10 wine B2C business inside sales staff turnover due to loss of resources caused by the customer's drawbacks, but also advantages of internet technology, breaking the regional market restrictions, cover a wider range of users. 3, product attributes, value-added products to reduce the risk of e-commerce in general, will inevitably produce seasonal expired and other issues, but the wine is absolutely no such obstacle. As long as stored properly, the shelf life of wine Air Jordan 14 Retro generally can reach 5--10 years, this feature greatly reduces the risk of wine B2C business operations. Meanwhile, the wine known as 'liquid gold' in the world, with good value preservation role. Fine wine investment income far more than gold, oil and stocks. It is based on the development of Air Jordan 6 e-commerce market advantage wine road, leading to also buy wine, red wine every day, and a number of industry pioneer network began to get involved in this field. For wine B2C, Air Jordan 6 the existence of several important applications are the key points, only solve these Nike Shox obstacles, wine B2C to get healthy and rapid development. 1, build trust wines are food category, while the price difference is significant. Chateau on the wine concerned, at least a thousand dollars, as many as tens of thousands, the price far beyond the common B2C prices for users of consumer psychology, higher challenges. The most important issue of all high-end luxury e-commerce development is to solve the problem of trust. In my experience, the most direct way is to build the line wine shop experience. B2C experience wine shop and traditional wine stores assume functions are different. Experience store on location and not too high requirements, you can save a lot of rental costs. Spacious enough experience of space, and in line with the wine culture decor store experience is to build key to the success. In Nike SB addition, experience stores also assumed the function of activities to promote the two places under the regional logistics distribution centers and lines. In addition, with the bank's authority is one of the main strategies to solve the user's trust. At the same time, the banking system is under the B2C platform marketing channels precise lines. 2. Establishment wine brand power No.1 brand in the minds of consumers is the key to success among wine B2C development. B2C platform on how to build the brand, wine B2C companies will take two online and offline marketing strategies. Online membership system set up, organize promotional activities offline. First, we need to establish a sound membership classification systems, different points match different levels, different views of value-added services. Integral decrease is mainly involved in the interaction with the sales amount and were linked. Member Points system not only capable of producing attract members, strengthen the role of viscosity, but also Nike Basketball promote the growth of sales. It is worth noting that, in practice, the real face of this membership points system is not just an ordinary individual members, more importantly, snatch commercial wine consumer market. Huge commercial wine market, purchasing power tends to fall logistical administration responsible for the use of conversion functionality membership points system, B2C platform can effectively be imported this consumer behavior among internet sales. Second, the membership system also includes a member's personal information, the amount of sales, brand taste and other detailed data on B2C platform precision marketing has an important value. Promotions at line includes wine tastings and cultural training for two things. Wine tasting experience can be effectively utilized site shop back old customers, attract new customers, play an important role in strengthening the brand stickiness. Now, with the rapid expansion of the wine market, more and more consumers have to learn and understand the needs of the wine culture. Therefore, the wine B2C enterprises to hold a series of lectures on wine culture brand promotion for the site is a significant benefit to. 3, lower breakage rates among wine B2C, how to solve the product breakage rate of the logistics chain is a very important issue. It not only relates to the increase or decrease operating costs, and user reputation is more important to establish the relationship. For the city of consumption, it is often caused by wine B2C business logistics department is responsible for, and can take cash on delivery payment. For foreign consumption, wine B2C companies often take two streams, air and land distribution methods. Among them, almost all have taken wine for delivery by air, since the name of village wine generally higher amount, in the event of breakage, the airline will be liable for, and will not make the B2C business losses. Practice, most of the wine products are delivered by road. In order to reduce the damage rate wines in the logistics chain, the electricity supplier companies first need to be a professional wine into the air bag, then placed in wooden wine which voids the imposed sponges, foam, rags and other padding to ensure sound, again on a professional conservator wooden, ensuring the wine in the logistics chain security. 4, extending a mature product line wine B2C platform that can be taken to extend the product line approach to gain greater market profits, but also to strengthen the multi-dimensional site stickiness. Where the customer, Jingdong, Dangdang and other B2C companies are known to take this strategy. Cigars, liquor, wine, wine and other wine products are the best choice for B2C platform. Because of the Kids Shoes overlap and relevance of user groups higher than normal B2C platform, its role is far better than ordinary B2C platform. Currently, the Brewmaster network, tobacco and other B2C online platform has not only sell wine, liquor, wine, etc. have been on-line sales, partly B2C platform also began selling professional wine tasting. At present, China has hundreds of wine B2C website as much, with mixed size during shop is endless. Also buy wine, red wine every day B2C net has become a pioneer in the field of wine. Among them, also getting a drink was founded in 2008, has completed three rounds of investment, total financing amounted to $ 53 million, it is also China's first company to receive venture wine B2C business. Red wine every day network was established in 2009, is the Southern Metropolis Daily Group, a joint venture with the catwalk electric commercial enterprises, combining the strengths and strong background. Overall, the entire Chinese wine B2C industry is still Air Jordan 5 Retro in its infancy, yet stay in the regional market exploration inside them, in my opinion, part of the wine B2C infancy even the question. Currently, B2C has not yet emerged in the field of wine or a few really have an influence on the industry Nike Free network platform. So, I think the current Chinese wine B2C field is still full of opportunities! Although wine has not yet evolved into a form of B2C the mainstream consumer channel for China's wine market, but its market prospects is absolutely unquestionable. And other countries, like the United States, India and other federal countries, state of different parts of the tax system is not the same wine, which gives the wine the development of the B2C model has created a significant obstacle. I estimate that Amazon announced in 2009 to exit the wine online sales business and this has an important relationship. In China, based on the rapid development of the wine market, and optimistic about the long-term development of B2C model, coupled with China's tax system is no problem regional differences, therefore, the world's largest wine online sales companies are likely to be born in China. (Via send-generation network)