[Defeat] Qiu Yong small: a reflection of new media experiment after shocki dark horse: Since last Air Jordan 2 year, the media industry has experienced a craze. Technology blog Daxing, a meteoric rise from the Air Jordan 9 Retro media, traditional media concerns deepened, veteran constantly away from home, technology breakthroughs trade barriers. This article is a media colleagues to Air Jordan 10 leave the media started to reflect the post after a new media experiment failed. Article sharp sincere, sentence to reflect the media people should understand the lessons start. Cipian would like to share to all those wishing to start a media colleagues. March 2013, Qiu Yong from the 'Global Entrepreneur' deputy editor position on resignation, began a new media experiment, this is the letter Rui passengers, the goal is to do a book reading information + products. At that time this thing so much noise in the industry were numerous. Qiu Yong nothing wrong in his explanation to the user wrote: We believe that you've got a hot news anorexia in a way, but you can find massive ocean of information access to quality content is not easy; we believe Depth \u0026 ldquo ;, want customization, want to see useful content;; you need \u0026 rdquo; timely \u0026 ldquo; the \u0026 rdquo we believe you want to know politics, science, business and the arts chiefs wondering what, you trust only those professional experience up to the people of the recommendations and views. Yes, we believe that you desire to have such a client \u0026 mdash; \u0026 mdash; this knowledge, this courage, this practice, all are right. But for various reasons, the letter Rui passenger did not do it, did not create a new road, halfway in shock (Panyue Fei: The product has not released a new version for eight consecutive months, the team has a new thing to do). What wrong? Experiment after a senior media person transition team a complete exploration of the past six months, with the inherent advantages of a new media resource projects still shock, reflection of this party, and it is valuable. --------------------------- (Hereinafter changed Qiu Yong readme) The first lesson is not completely disintermediation. At that time I had just come out of media, so I still have feelings media, which led to the letter Rui off too strong media properties. What the hell is a media attribute it? Simply put, you want to want to attract attention, get traffic, then get advertising. This is the media's basic business logic. This logic was wrong where? Wrong in the ad industry has produced a change. The original ad is his big horn shout, do not know who is watching, you have to care about is the cost per thousand problems. Existing ad, belonging to \u0026 ldquo; I just share with you \u0026 rdquo ;, and this action is not the advertisers do, do not technology, but people take the initiative to do. I only saw the \u0026 ldquo; the information is correct advertising \u0026 rdquo; \u0026 mdash; \u0026 mdash; that is absolutely not hard advertising, just the way with advanced soft paper to do. Nike Air Presto For example, I do like the ten best Christmas gifts inside with Lenovo. In fact, these are just tips, logical ad unchanged. You change a variety of tricks, or lying to the advertiser's money. Therefore, Zhang said stop running hard advertising is a very important thing, he is forcing you going to think, what form should generate spread. I now think that it might be the media logic in turn, think of innovative advertising first, and then how to find the inverse of attention, but the attention of the masses, and then find the appropriate content. Unfortunately, I have not seen in line with the case. Because there is no adequate disintermediation, so bottlenecks encountered problems or old media content where they come from, how readers together, how to do advertising. I do a lot of attempts. At first, I want to make Huffington Post model is UGC production, content is an overview of the world, Kids Nike Trainers heap piles of channels. The results can not. I reflect, I can not afford to build a Nike Shoes marine. The second step, I want to focus on business and financial. As a result, I still can not afford to make this small ocean. The third step, I want unique original content, I do not arrange an interview, but let edited using ingenious ways to integrate content, somewhat similar to the \u0026 rdquo; zezheng \u0026 ldquo; practice. However, various methods are not solved the problem of content producers. These are not the way to solve problems with the product, or the media's routine. I did not put goals and their focus on the product, although I changed several play, eventually I found my bottleneck has remained unchanged: the pool is not big enough content, content production is very backward. Reader's question, is a change in location. The beginning, I made a mistake, I want to serve those people I'm not familiar, too tall positioned on the Nike Hyperdunk fact that I am unfamiliar with the circle, too tired to do so. This is media ideas. I used the ring half (Panyue Fei: Global Entrepreneur magazine), the media is cattle, such interviews are Liu Daniel, you think that they also follow Daniel, in fact, you and Daniel have not friendship, but to help People spread. The second step, I was positioned to do their own familiar circle, the service guys. Let Liu do my readers, the cost is too high, let Panyue Fei do my readers, more expensive, but it was too late. I had a table, put my years of experience in the media are concentrated here, again to understand the various populations demand for content. (Panyue Fei: Qiu Yong know people can go to ask in private, quite the harvest), however, this form out late. My experience is that if you do not precise user location, you will not catch him, you won off the cost is too high. The second lesson, get rid of greed. Learn to use the product thinking this point, I did. But he made a mistake, greed. I studied abroad in almost all similar products. After much research, I made a mistake, I see what is good. I want all the characteristics of a good product set in one. Zhang Xiaolong said, to do subtraction. I did not do it. In fact, I can not afford to implement so versatile, I should be a function of singles. This is in line with the path of Internet products. (Panyue Fei: There are people who do not understand the details of the structure, difficult to understand the details of the pattern of media people who had more wrong with the former.) The third lesson, perhaps not the best choice APP media-based thinking, you want to inlet flow through the content become, however, this process is too slow. A app product, now only reach one million have advertising value. I once ambitious, I do believe that Core-off project is borning mobile (mobile internet and Health). I now think the media + APP is wrong, perhaps social + app is possible. Attractive content, simply can not allow users to download a separate APP, and Nikkatsu really bad. Micro letter once beat so much APP, for him, the content is a demand point came in the very back, messaging functionality is the core of demand. I now think that maybe the new media should start from the website. 1: 2 low cost to do the site: Web site promotion costs are relatively Air Jordan 13 Retro lower, hyperlinks, search engines, keywords, social sharing and other means have been very rich, as long as you have a good thing here, will soon be found. But APP is an information silos, only users enabled to view it, the cost is too high. 3: Mobile Internet should be something of a cloud, to provide services go hand in hand, he has been in, when you need him to provide services, exhausted, he would wind at the back. Mobile Applications should be within reach, usually do not bother you. Tool is the mobile application is very important, if reading is a function, then you Air Jordan 3 Retro need to think about more features make the mobile application and service, rather than a purely recreational products. 4: Now the channel Air Jordan Others too much, you are no longer the only entrance to master. Today's headlines even before the fire, the real reader, he in order to understand the fact that still need Sohu news client, Sina Weibo, a circle of friends. None of the information collected app can finish it all. The fourth lesson, creating useless garbage media you want to use to produce useful or useless use of information, which is another of my reflection. Media have been produced are Useless information, that is, you just take a look all right, you do not look all right today, the day after tomorrow look is required. Media in the end there is no ability to make such information is useful to you, today does not look that loss, that user will not see the media. Stock information software such great wisdom, it is useful to Air Jordan Others use the classic. That electricity supplier of media products, such as what is worth buying, he is not a simple buyer-seller relationship, each sell the same product could produce a story, which is very typical. Debate solve real problems may be just, The Economist magazine did a dictionary function, similar to Baidu Encyclopedia, but by senior editors and reporters to carefully write term, high authority to this entry content, high integrity, which solve the excessive fragmentation of information needs, this function may be valuable to do so. Public micro-channel number, I have accumulated numerous small red dot, even the Wall Street Journal this high-quality media, and I still do not see, did not lack anything. If what happened today, I have too many channels can be seen. Even the production of so-called high-quality media content, can not produce any stickiness. On the question what additional form, content should become the stuff after the plus sign instead of a plus sign something before. We would also like to be e-magazine. I think the magazine, either magazine, miscellaneous no edge; either issue, special edition. We Nike Air Yeezy wanted to do life in common was ignored but includes innovations, such as cans of history, innovation has been Kids Shoes included in what is, what some future innovation. Back I thought, this is useless purposes. All of the content industry, should be damning, it needs all the deformation and remodeling. (Panyue Fei NOTE: in front of Qiu Yong's face, I just say, you're a media thinking too much, though, and he keeps to separate fact path dependence is still serious, although you can talk about all kinds of trendy concepts are familiar, what Mobile Internet, the product of what, what kind of logic, but these are just words technique, you are not really to believe that he did not really put it into all the work.) The fifth lesson, the media people have a common problem before I left the magazine, write Two long article, now looking back, a long article is not wrong. But long article just to ask questions, did not give solutions. The first chapter is written in the traditional media problems, The second is the editor of the how to do it. Not the solution. Long article mentioning things that are correct, but useless correctly. Media Air Jordan 5 Retro people a common problem, are theorists. Nike Free Understand the reason but did not practice the problem is that you tend to swing. I do not want to walk the tiger sniffing the network and titanium media path, tiger sniffing the network replaces the previous influence of Chinese entrepreneurs, titanium replaces the previous Internet Weekly media influence, or the traditional path. I swung late, or do I suddenly felt content team. Disintermediation is not enough, my heart is still there for the media obsession. What the media is the future value? Is to spread the value of the media in the past, the future and it should be clearly represent the interests of a group of readers. Future of media content does not have to be something produced and distributed, it could be a service organization. Like Lei Feng network and entrepreneurs in the dry matter, he is a media brand, followed by its services. The plight of traditional media is that you do not know who they represent. If you continue to upgrade it, I will continue to emphasize the concept of subscription human. If you re-do, maybe I'll be something like the same public comment, and the media in the traditional sense has nothing to do, I can again go into this role. If possible, I will not do something to read anchored. I have to think what is good to earn money, have to think in what ways the election.