[Copy] Wal-Mart launched its own essence App, the establishment of 'situational consumption'!\u0026 ldquo; showrooms phenomenon \u0026 rdquo; (showrooming) refers to a physical store customer experience goods after, then go home at cheaper prices Buy Now this practice is quite popular, but also headache for many businesses. Some stores even resorted to extreme measures to hide the product bar code, etc., but it is not difficult to understand, the industry was emerging network business of fear. Interestingly, the world's largest retailer Walmart did not try to resist this trend, but to encourage consumers to shop consumption when the Internet to find out the phone cheaper. President and CEO Joel Anderson Walmart.com said in an interview: \u0026 ldquo; to do business, it must meet consumer expectations for the job, this era of consumerism, so we encourage everyone to do more shopping, more parity. \u0026 Rdquo; however, this does not mean you went to Walmart, but in the Amazon or eBay net purchases of goods, he will be as Nike SB happy, however, Anderson is Nike Shox understood that no one will stay in the car phone to the store when shopping, since a foregone conclusion, Walmart decided to give up resistance, instead using a mobile phone to explore business opportunities. Walmart's strategy is to encourage consumers to use their own physical storefront application. Walmart Each branch has specific \u0026 ldquo; field range \u0026 rdquo; (geo-fenced), the application will automatically detect the location, enter the store will automatically switch to the \u0026 ldquo; \u0026 rdquo ;, consumers shop mode can receive real-time updates weekly special offers and new product information, you can also use mobile sensors barcode that total commodity prices, applications will Statistics shopping basket before checkout able to know how much was spent. If these features make you feel very convenient, but also used in the store using the application, on behalf of Walmart has successfully you pull into the physical and online stores, and through the application, between the entities and online stores easily switch out of physical stores can be changed from the network as a single, pocket money will fall into Walmart. Walmart action digital division senior vice president Gibu Thomas said that this seamless \u0026 ldquo; integration path \u0026 rdquo; (blended channel) very successful online shopping results, more than 12 percent Nike Lunar Haze from the in-store Internet consumption (at least the phone is in store mode) . Thomas said that mobile phones have become Air Jordan 17 an important way to interact with customers in Walmart, but he and Anderson agreed that the integration path does not make physical stores, online stores, and application compete with each other. \u0026 Ldquo; Customers do not care about it, they just think: \u0026 lsquo; I'm going to Walmart Air Jordan 17 to buy things. \u0026 Rsquo; \u0026 rdquo; for Walmart's decision-making levels, the expansion of the application is not to encourage people with mobile shopping, but prepared perfect, \u0026 ldquo; anytime, responsive \u0026 rdquo; has become a large-scale retail slogan. For this reason, Walmart emulate Jobs and Apple in the technology industry thinking, embrace \u0026 ldquo; \u0026 rdquo ;, phenomenon showrooms customer-oriented hardware and software claims to be easy Air Jordan 19 to operate, easy to understand, and do not complex term, simply, good design is use up naturally without effort. Consumers also want to find merchandise is very simple, labor-saving and cost-effective to buy things you can, if do have smart phones, parity is the most natural thing in the world, the e-commerce software provider ChannelAdvisor CEO Scot Wingo also think we should go with the tide. Wingo pointed out: \u0026 ldquo; consumers will through the application of parity, so the industry to follow, Nike Shoes something to consumers not have to buy, if you can not provide price comparison service, will definitely deal slip away. \u0026 Rdquo;