Huawei Ren Zhengfei outlook after 20 years: the graveauthor? Xu l??? source? Air Jordan 12 First Financial Daily CITIC Publishing House recently published the book Air Jordan 6 'next fall will not be Air Jordan 17 Huawei', caused quite a stir. The book's author and a professor at Renmin University of China Tian Tao 吴春波. Around the book, the business community, academia and the public administration launched a lot of discussion of Ren and Huawei. Before Air Jordan 7 Retro writing this book, medium, newspaper editorial board, comments director Xu liter has been involved in the book discuss the terms of reference, data collection and so on. In this book sparked heated debate on the occasion, the newspaper invited the authors conducted a dialogue about the book and Huawei. 'Huawei Where qualify excellence' First Financial Daily: This 'next fall will not be Huawei,' I have the impression the first book called 'excellent and loneliness,' Why change the current title ? Tian Tao: After the completion of the first draft of the book, my collaborator Professor Wu Chunbo this information through to Nike Lunar Haze the Huawei rotating CEO Xu Zhijun, his first reaction is, the name of the book Void, and Huawei qualify where excellence, can not Beat on the good, which for us is a big shock. We thus expect, the book reveals the logic factor despite Huawei's success in the past 25 years, but what is the underlying logic? Simply stick to the core values and victory. Values and rely on to maintain it? Self-criticism - self-criticism is fundamental. Huawei will not be breaking down, go down, the key lies in its ability to focus on the core values of long-term self-criticism. So, therefore, to form the title of this book now. Daily: The title of first impression, is not some alarmist? 150 000 Huawei staff can accept such language is assumed about the 'death' of it? I bet you want to write such a title most domestic enterprises, will be met with criticism, even litigation. Tian Tao, Wuchun Bo: Ren said, 'assume' is the greatest human way of thinking. Over the past 20 years, Ren Zhengfei, Huawei will assume day collapse tomorrow, Huawei staff are crisis nerves early on polished very rough. The organization ideals, and even delusional obsession, but not superstitious, not fantasy. Not many people know, Huawei's Shenzhen Longgang base used to be a Luanfen Gang, Nanjing Software Park next to the Martyrs' Cemetery, in feng shui Complex strong Chinese businessmen, Ren and Huawei is very hard and offbeat. In the recent meeting of the International Advisory Huawei, Ren Zhengfei, Huawei, a British consultant to look ahead at Huawei we expect the next 10 years and 20 years of vision, any blurted out: '20 years later, Huawei, I can tell you two words: 'graves '. 'Huawei's presence has more than 30 global consultants, as well as Huawei's senior management. Huawei's German consultant, Daimler - Benz former executives of the company, this comment is: 'the fact that he can think, 20 years later, Huawei will live a more powerful and Germany are today, it is because our people always have a sense of crisis, Huawei now we are very much alike. 'So, in the book on' Huawei when it will die, '' will fall, 'the discussion, I believe in 150,000 people Huawei will not cause any resentment or commotion. Crisis is not 'crying wolf'? Daily: So in your opinion, a strong sense of crisis in the end Ren on what background? It will not be a 'crying wolf' allegorical cry, in order to unite internal forces? Tian Tao, Wuchun Bo: We are in the book, 'said a Huawei's development history is a history of crisis management', no doubt there are good and a lot of the story is based. Maybe in the next short period of time, someone will be in the form of case Huawei's difficult and hardship, struggle and struggle to show to the reader. I am here only to a very unique endowment of Information Industry of the industry to do Ren source described the sense of crisis. History of the global information industry in decades, the show is a 'death race' forever unknown person coming to find new business models, and thus destroy one or a few hundred years of nobility, and when the nouveaux riches are no longer when there is innovation and progress, and there will be another challenger quickly occupied the stage, the extent of the brutality and even cruelty only witness to have Audition feelings. Ren is certainly great witnesses of history, coupled with his innate Nike Free sense of mission, idealistic pursuit, so he could not always feel the crisis, urging the passage of time, the formation of a 'spiritual ideals and a sense of crisis 'mixed mindset, and the transfer to the cultural aspects of Huawei. Daily: So, the success of Huawei core factor in the end is what? Self-criticism is a sense of crisis or what? Some people think that the core of management thinking is pessimism Ren, Huawei is the pessimism of victory, so to say, right? Tian Tao, Wuchun Bo: pessimists can not do Qaeda leader, which is the character element poets and artists, businessmen can have a sense of urgency, but it must be nerve rough, and there were not outstanding entrepreneurs quixotic ideal advocates. It will tell the story of Ren, 20 years of ever-present yourselves to employees, he was a speech provocative and appealing 'Fudge master', but he is in good faith 'flicker' followers sincerely 'Fudge 'themselves, thus burning from the flames down the struggle, eventually one of the' assumed 'into a reality. Those who heard any talk, most people have a feeling: You are listening to a full philosophical, and even has a strong literary cells in doubt. This personality, it can be a pessimist? 'Hedge' the term is very appropriate in Ren body. If he is the kind of pure idealist, no sense of Nike Hyperdunk urgency or crisis thinking with opposition to 'hedge', he would get paranoid. We know, Ren suffered from depression, so he is clearly not a naive optimist. Management always thought Ren agitation and balance between the two poles, which is a major feature of his way of thinking, which we call 'dialectic of victory.' The last chapter of this book has quite a systematic exposition. 'Self-criticism' Huawei's success can not be defined as a core element, it is only a tool only. Huawei's success in the final analysis are the core values and value systems. 'Common sense and truth' Daily: the core values that the book repeatedly emphasized that the three sentences, 'customer-centric, striver-oriented, long-term adherence of hard work,' What? You called it 'common sense and truth.' Tian Tao, Wuchun Bo: Yes, this is the real soul of Huawei. 'Customer-centric' is the Western 'God' Unfortunately, with the industrial capitalist culture in decline of the West, financial capitalism and technology in the rapid development of Western capitalism, the 'customer first' concept where they seem outdated, he left out the 'shareholder first' and 'Technical worship' has become a popular fashion. Huawei, by contrast, Ren Zhengfei to an old-fashioned common sense as truth, and Air Jordan 12 with great enthusiasm and determination of the spread will perform to the extreme, we talk about in the book, Huawei's principles of 'God Worship', that 'customer God 'is this figurative expression. After all, in addition to the 'gray theory', Ren thought in terms of management and not much innovation, but this just proves that Huawei and himself are walking in the right path: Why ingenuity, separate system called ' autonomous 'management thinking? Follow the common sense is to insist on the truth. What is common sense business organization? That is: Who is willing to pay for your product, who is the only value and can not be your existence 'for two' and 'God.' Regrettably, regardless of East and West, many companies often forget common sense, or distorted. 'Who is the boss?' 'Who was his grandfather, who is the grandson' It would be ironclad laws of nature, but the reality of business practices, but always be subverted. Huawei developed 20 years later, has become the world's second industry, Ren still speaking, 'staring at customers, buttocks against the boss,' and this is a show that Huawei 'common sense is truth,' the stick with stick, also shows two Huawei also a problem at this point, and we must vigorously corrected. Daily: I used to listen to you about Ren 'leading theory.' Tian Tao, Wuchun Bo: Huawei's management ideas of 'leading' is the core values, Huawei's organizational philosophy of 'leading' is 'customer-centric.' Customers, market line is the 'leading', leading conductor dragon tail, ideological transformation and organizational change must be based on 'leading' as the fundamental oscillation, follow the 'leading' changes to 'dragon' and 'tail' a ' criticism 'and regulation. Long body bloated, heavy tail, it must be 'downsizing movement' or had 'cut the tail.' Daily: A line of 'leading' faith, It is good to understand the 'strivers-oriented, long-term adhere to hard work,' the meaning of. Tian Tao, Wuchun Bo: Yes. Around the customer's real needs and potential of Air Jordan 9 Retro struggle is valuable, otherwise it is 'fat' to be removed. On the contrary, the struggle for the direction, customer satisfaction is high, the team and individuals should be inspired material and spiritual, the accumulation of such a 'dragon' on 'fat' will become 'muscle', 'muscle' but will North Korea 'leading' the effort to save the site. Ren said that we must dare to promote a number of 'major general commander' is simply to buy a small factory in Dongguan copper Peas just a few. This is an exaggeration, it means to dare, good at customer-facing front-line promotion, reuse and promising young person, the Nike Hyperdunk value of contributors. In fact, Huawei Another approach, let the 'will' to the battle front when the 'head', 'brigadier', directed crucial battle in some areas. Huawei has been the executive vice president who has quite a few have been 'demoted' to the regional unit made president, even Office experience, and why? First, the cadres to the fire line to command fire, facilitate the coordination of heavy force, to achieve 'key breakthrough', the second is training cadres of combat capability, the third is grinding cheeky, promoted or demoted, so as to play a major role. Promoted or demoted in Huawei's organizational culture is a tradition. 'Road' Success Daily: I noticed in the reading process, the word 'religion' is mentioned many times, what is it saying? Tian Tao, Wuchun Bo: this topic a bit mean. We are studying several million words Huawei News, in fact, we made a lot of difficult, both excited and confused. About Huawei's market there are dozens of books, most of them very exciting, the book in the end where to start? Outline discussion paper on and off for more than a year, you participated in the discussion himself Air Jordan 6 no less than ten times, but still could not find the soul of the book. Later, a chance encounter, inadvertently went to Lijiang, listening Toho · Zhongba Living Buddha preaching, Buddha saying: putting supernatural powers are all surgery, the only road is fundamental. All of a sudden there is an epiphany: What is Huawei's 'Road' is? Obviously, what the management, research and development, human resources, finance, and even strategy, not 'road', but 'technique', many experts from different sides of the Huawei's 'skill' thoroughly publicize, and we should voluminous Information maze to find 'Huawei Road', of course, and leave later and current executives of Huawei Man talk, come to a common understanding, 'Huawei Road' is Huawei's core values and value systems. Daily: After the book was published, Huawei executives have any comment? Tian Tao, Wuchun Bo: It should be said or recognized. Xu Zhijun said that after reading the book, the book also has another name - 'Huawei Road.' Another company leaders believe that Huawei's past views, thoughts are isolated rivers and lakes, you built a Grand Canal, to get through them all, and systematized. From the 'pirate culture' to 'open, compromise, gray' Daily: go back to explore the core values up. Huawei's 'cultural struggle' is often reminiscent of the 'wolf culture', 'do not leave leeway attack,' 'Black Widow' and so on. In fact, this is the Chinese and foreign media and the public understanding of Huawei's landmark, this argument correctly? Tian Tao, Wuchun Bo: There is some truth, but the loss of one-sided. Historically, Huawei, ten years earlier solely to fight for survival, wolf, and offensive, 'pirate culture', heroism is Huawei's main tone, and similarly, the origin of western business prosperity in the pirate era, based on the Puritans fighting spirit doctrine, the history of all the progress of human civilization at this point is the same. No struggle, not rushed, there are fear (fear of legal and moral) ground offensive forward, Huawei is probably all died early today and in the future of this fundamental lack of Huawei, will also be quickly sank decline. Strength is playing out, not only in Huawei grow, it also seeped into the cultural genes of Huawei, Huawei executives, including Ren which is not a market to break out from the front line? Not in the forefront of the market with a soldier, attack over the hill, by the numerous setbacks, it Air Jordan 12 is difficult to enter the company at the highest level. However, the strength is not equal leadership, leadership is out of shape. Blindly attack and compete blindly heroism, foreign competitors will bring malicious confrontation, the result is bound to be rivals teamed up strangling out, especially when Huawei to become the second in the third, when the industry is global 'quasi-leader', Huawei if you can not adjust to new roles to their own value system, will bring the destruction of the entire industry environment, or how long, when one collapsed rivals, Huawei will also go down even before the others go down. Internally, it is likely that: 'Under Xiyan everywhere hero, covered with smoke signals', hills everywhere, want to fight, serious internal friction, before the competition does not weigh you down, before the collapse of their own, own their own defeated. Thus, over the past five years, when the degree of potential because Huawei, Ren introduced the 'open, compromise, gray' concept, three meanings although these three words represent, Huawei's commercial practice in the past are also in the application However, compared with the 'three words,' lost in the weak, also failed to rise to rational values dimension. Ren Zhengfei in 2008 to 'open, compromise, gray' speech as a starting point, these three words and three sentences together constitute the Huawei's value systems, they are complementary and mutually echoes, has become Huawei external competitiveness and cooperation, internal organization theory critique and change the guidance, thus avoiding the vicious conflict in the international market, and turmoil within the enterprise organization. This realization of our ninth chapter of the book, also spoke, but did not rise to the 'value system,' this level, is clearly a deficiency. 'Mirror' Nightside warning Daily: There is a perception that this book is 'enterprise soft paper,' is singing the praises for Huawei's it, the author is 'gunmen' serious discrepancies title and content, how do you see this statement? Tian Tao, Wuchun Bo: Readers are advised to put the body of 'preface' and a book read in conjunction with, there may be a new understanding, this book in fact is a yin and yang side of the double-sided structure. 'Sunny side' is a mirror, Huawei's 'success Mirror' - we've got to admit, to date Huawei is a relatively successful international business, right? Why is it successful? We believe that it is a fundamental business management philosophy, its core values, and the entire system of values and value systems maintain 'Tools philosophy' - self-criticism and change ('Strategy' chapter in this book a little redundant, it should be a 'technique' of some independent writing). 'Nightside' that preface, is 'mirror' reflects the mildew and today 'black hole' Huawei's organizational system on the past few years, we have repeatedly heard Ren Zhengfei, Huawei and Huawei other top concerns and warnings, such as Huawei's 'leading' and 'tail' of the chain is not too long, and whether the whole body behind the system is too large, and Huawei has 30,000 people in the rear, IBM only 10,000 people, Ren said, 'front war, rear tight eat 'a lot of sediment behind genius, drinking coffee in the back garden, see PPT, changing nothing restricting front line of the fighting can not weaken it? Companies are increasingly standardized, in fact, reduce the decision-making efficiency, customer responsiveness in mitigation, Huawei to the West learned a lot of good things, but also infected with many of the same symptoms, Nike SB such as formalism, red tape, 'Business bureaucratic doctrine 'and so on; and, there is no universally grow arrogant mood, clever than the customers think, stronger than its competitors, thus losing the sense? The bigger question is, top to bottom, Huawei's staff in the end stare of the client or the boss, who will butt against what is? With the 'positive side' look in the mirror as Huawei, Huawei also has as powerful as in the past 20 years fighting it? Huawei is suffering from a 'tissue fatigue' ...... This is where the book's conception. Deeper conception is that if at some stage in the future, 'mirror' into a 'magic mirror' - values distorted, and even the 'mirror' is idle lazy, and corruption of human nature from evil crushed , then wait for the result can only be a Huawei: 'go down.' Our purpose in writing this book is to let this side of the 'mirror' Chang Qing Chang swab, self-criticism is undoubtedly the most effective tool, but the first is to 'mirror the whole makeup', 'mirror' Where? Huawei's success Nike Shoes in the past is the thought power. We certainly hope that this surface 'mirror' Do not deform, especially break anymore. Deformed, break anymore, it is not only the sorrow and tragedy ...... Huawei Nietzsche there is a philosophy statement and all entrepreneurs worth Huawei meditation:. 'When you look into the abyss, the abyss looks into you' Nietzsche is in awaken people's optimism, but it is an ostrich burying its head in the sand in philosophy. For organizational leaders who, dodging the abyss, but still in the abyss, is clearly undesirable practices. The only way out is only in the eye of the abyss, and show a strong will to overcome the abyss, premise here is scraped the bone drug treatment spirit of self-criticism. So, when it comes to Huawei Ren successor issue, says: qualified successor, first recognized the company's core values, the second is full of the spirit of self-criticism.