Corner overtaking: Amoy brand of root causes controversyWhy 'Amoy brands collectively sink' such a voice? Traced should or consumer online shopping return to rational factors and the electricity supplier of the role of the biggest off-season. Wen / Yang Jian recent 'Amoy brand' a lot of controversy, are all cause a 'Amoy brand of collective destruction: traditional companies were squeezed oligarchs evident' (hereinafter referred to as the 'sink') of the article. On this article first website, almost at the same point in time in this article also appears in another column, exactly the same content on the same site, the title is 'Amoy brand' quiet period ': Dividend disappear seek low transition.' Only two titles, the second more modest, first a bit sensational. And it is because the first title, led hereinabove 'hero' and a circle of electricity supplier reviews 'gusto.' Let's suppose that, if the second title of this article is issued, simply does not appear 'collective sink' such words might escape is so fierce, 'gang fights.' If the reverse thinking view this 'war of words', think of why a 'sink' such a voice. If you stand on the pattern of the whole industry and the economic times, the traced should or consumer online shopping return to reason and electricity suppliers factors play a role in the off-season maximum. In this special period of adjustment and the off-season, some 'unusual' appearance was interpreted as a 'collective destruction' would be appreciated. Consumers shopping before return to rational consumer shopping, is blind pursuit of brand names. But for several reasons, a representative of a high-quality brand-name, and the other is famous face. The more famous the brand, the more by consumers in droves, as long as the consumer can afford, not what can not. But now consumers, whether online shopping or shopping entity, are more rational, and that rationality on the performance of the bother Amoy brand or traditional brand, 'I shop, I have their own set of principles.' While the lower electricity supplier environment, the Amoy brand off than traditional brand more in line with this consumer shopping rational return. First, reasonable price Nike Air Yeezy is the main consideration for shopping. Now times really have changed, who buy expensive brand before whoever that face. Now who is that again, 'just the most expensive', who is likely to be called silly ×, or be treated as upstarts. The other is the current decline in overall national consumption level of GDP from a macro point of view, support or real estate, the real spending power of customers is very passive, in the context of inflation is even more embarrassing. So online shopping is the main consideration cheap, Amoy brand on this point has a natural advantage. Second, focusing on the experience becomes one of the purposes of online shopping. Online shopping with shopping store has a different taste, there are a lot of girls shopping is to 'visit', this little shopping on the net have the same performance. Except the difference is that many people are online shopping as a kind of relaxed, more emphasis on the process of shopping experience, online shopping is the process of looking into play. Experience the shopping process than required commodity function, good customer service, good shops reputation to buyers will be able to bring a good shopping experience. Third, the rational Air Jordan 8 Retro use of goods has been recognized by Air Jordan 12 consumers. Take clothing point of view, a considerable number of consumers have not care about the brand, because they know what inner qualities more important than wear. Spirit wretched Nike Shoes young man, even wear Pierre Cardin also like buying insurance. Many gas field strength of character, but it can be tens of dollars of clothes to wear clothing temperament million. Socks shop specializing in home and found the best selling is shaping stovepipe socks, but mostly at night to sleep wearing the kind of profits far higher than normal girls stockings. Because the vast majority of online shopping the girls are aware of their legs no professional mold so nice legs, which is rational consumption. Rational use of goods, has led to a weak brand. Fourth, the brand false proposition. Objective analysis and brand premium brand, you will find the root of it is the asymmetry of information. Consumers do not know the quality of product information, and thus relies on brand recognition as shopping basis. But the biggest revolution brought by the Internet is highly transparent information, a variety of 'information asymmetry' phenomenon actually will slowly dissipate. Consumers will find 'Adidas' and 'Adi King' from the same factory, a foundry, and Arts Futang Longjing Longjing Wuyutai also from the same fried tea master, millet phone and a cell phone and heard by the same name ...... a production line in the Internet in the background, the brand itself has become a pseudo-proposition. In this series of online shopping trends senses, Amoy brand with the traditional brands are in the same starting line, and any one point in Nike Hyperdunk time to lead the party will soon be able to be re-shuffle, and then start from the same starting line. Thus the cycle, until people no longer deliberately to distinguish Amoy brand and traditional brand. And Kids Nike Nike Heels Boots Trainers if in the current electricity supplier environment, the Amoy brand touches than traditional brand also has some competitive advantage. Factors season's why 'sink' article in the current can cause so much controversy, another point of view, with the current e-commerce related off-season. Taobao ecology, changes in net sales season and off-season and seasonal temperature exactly inversely proportional to the number of years in the month off-season. Only the off-season, attention inevitably will go to some boring topic of concern. If the two-eleven, Double Twelve such big promotion, who spare time to pay attention to in the end is optimistic about the Amoy brand, Nike King or optimistic about the traditional brand. So actually Nike Basketball take a look at off-season, Taobao, Amoy brand, the line brands were doing? First, Taobao strategic adjustment. July 16 Yuyan representative of Taobao Taobao announced within the next year or so strategic adjustment, Taobao will be a business platform manager was upgraded to an electricity supplier ecological organizer. Taobao new rules plan, the depth of protection 'Amoy' series, will strengthen ecrm tool, prompting sellers to put the focus on old customer care and support the small and beautiful sellers. These plans Nike Heels Boots from an ecological point of view is entirely reasonable continuity in the planning process of landing the seller and the Amoy brand certainly do the corresponding changes. Second, the seller restructuring. The seller and the Amoy brand in the Air Jordan Women off-season is also quietly engaged in a variety of adjustments. Some in the team structure or business processes to adjust some of the products and supply chain optimization, as well as in the implementation of operational CRM strategy. In the industry structure point of view, the industry is changing, Taobao platform must change, sellers have become more and Amoy brand, it Kids Nike Trainers is easy to fall into a passive change in the coming season, when electricity supplier. Third, the line brand lying in the gun. You know, the problem is the line started doing e-commerce in traditional brand when it came to far more than the Amoy brand. 'Sink' the article in the Amoy brand and traditional brand look into 'you into my back,' zero-sum game, which is very unjustified. You know, in the rapidly changing Internet every day, all kinds of problems Amoy brand and traditional brands face the same complex and diverse, and even every family has a cupboard, who spare Amoy brand or traditional Brand it! In essence, the debate 'sink' caused in the line started to traditional brand is also lying in the gun. E-commerce has the Nike Heels Boots off-season is also the peak season, objective point of view, the curve is more like stadium runway off-season. Some players have been leading, with a little lax on the corners, and thus may fall behind; some players started just with tight corners when it came to work harder rushed to the first echelon, because internal strength is strong enough. Electric providers turn to overtake the off-season, with the Amoy brand or traditional brand does not matter, with the internal strength of a relationship business and operations. Industry continued for nearly a week Amoy brand of saliva debate too much, those arguing for electricity suppliers and even business platform sellers are not good nutrition. Amoy brand with the traditional brand sellers Air Jordan 6 have Lianhaoneigong business platform is to be careful of each step in the process should 'not saliva to dry.' Author Introduction Yang Jian, charcoal rock science and technology CEO, is committed to electrical services, industrial research and management consulting. Article characteristic calm, pragmatic and down to earth. Micro Signal: TanYan-Tech (This article first appeared in the i world network operators, reproduced, please indicate the origins of all i world network operators attach link) Air Jordan 9 Retro Related Articles: Amoy brand's future (I): Amoy brand of Internet logic Amoy brand PK Traditional Brand: promote the industry reshuffle and reshaping 'sink' outside: Online brand Logical Reasoning [Welcome to search on a micro letter 'txws_txws' Follow our official micro-channel, 6 a day to miss the wonderful article. ]