Neglected search trafficget low-cost flow needs to take some time, but thus come precise user value is high. Focus on the long tail market, the neglected traffic trickle. Oral / Taobao search operations according to color, order / reporter Fan Tingting world network operators is a source of natural search traffic, for small sellers this precious part of the flow. Taobao face personalized search tide, the seller should be how to stand out, gain traffic? What is the role details page where? The seller How to find your long tail keywords? How should we store search optimization? 'Love Wanda' and there how the mystery of it? Details page so that 'the United States' more Air Jordan 4 Retro prominent this year Taobao search for a more cardinal directions, is a richer product information and personalized search product, the platform provides a more comprehensive product information to the buyer, the buyer meet diverse search needs, forming a thousand thousand faces of shopping search experience. This means that all of you sellers, on the one hand the need to do more refined commodity; on the other hand need to focus more traffic channel source, more abundantly to show product information. Especially for small sellers, the key is how to make US goods more to show up. Currently it has a comprehensive product information on-line search function, which requires the seller pay more attention to information to show details of the page. Index results page before we pay more attention to the title and property, so we do search engine optimization in the past, in fact, just doing the title optimization, and ushered children heading to define the 30 words filled it, I can still feel inadequate. But after commodity information search function line, long tail keywords when buyers search results and not match, the system will go to the index information details page. This means that if the seller is only after the title optimization, will miss part of the traffic. Buyers now demand very diverse, such as to buy a scarf, will define the size to search for, like 'red wool scarf 175 * 200' This long tail keywords, the search is still very large proportion, the current situation has been There are 10 million of long tail search term demand, and this demand continues to rise, this time, if you specify a scarf details page size, material properties, it is possible to search out. So what specific information is detected from the search and included? Related attribute information and the product itself Product Features information, and text, it will be included. But baby-related information, shipping instructions, store buyers notice, which does not belong to will be included in the product information. For already placed pictures of sellers, according to their actual situation and the details page aesthetics, etc. into consideration the need for modification. For search of misunderstanding stuffing keywords actually useless. Details page of the detailed description, must be refined to meet the needs of buyers, which means a long Air Jordan Others tail, so sellers do not need to stuffing keywords. In fact we are unable to operate, although the total amount is large, but fell on a specific search term, it may be only a few times or even once, which was to run into traffic keyword stuffing too much? Now buyers more rational, even if was a pile of keywords to details page, and will soon find that fraud, not only can not be traded, but it will very angry businessmen. Effective approach is to try to improve the Product Details page description, the description should be: 1 is this baby really possess; more detailed descriptions 2; 3 unique; 4 additional information buyers may be concerned about.... . Sellers can experience their own details about the long tail keyword page search results, such as input '196cm * 71cm pink wool scarf', 'China Great Wall Cabernet Sauvignon 92 barrels cellar', 'white pine corner sofa', 'toy guns can launch a round of ammunition, '' fat jeans wear thin black man 'and so on. Search for a store personalized baby we have been more concerned about the search, they tend to ignore the store search. For sellers to better self-presentation, the shop search Fill increase personalized content, although Store Search currently only 6 million of the search elements demand, but this is indeed a virgin. We can go to the store a broad keyword search input experiment a bit, most of the buyers are using search to find a certain type of store shops, such as looking for a shop selling T-shirts, and the designated search shop name is still relatively small. With shops selling T in the results page highlights how out of it? Currently store search results page has the following main message: Main Baby Shop dynamic, treasurer signature, there Want name and some other information. This shop search personalization fill, is to let the seller can customize fill the main Baby Shop dynamic and treasurer signatures. Main system before baby is crawling, relatively poor readability, the system word is not so humane, so let us use the fill autonomous way, can be more personalized to show themselves, for example, you are a small fresh wind, Let your results page after entering the user groups at a glance, what you sell me want to be consistent. Therefore, the seller should take advantage of this small exhibit space to express themselves. Example: treasurer signature, referring to the signature or store shop dream show. For example, 'your private magic wardrobe.' Main baby, referring to the major baby store type style. For example, ethnic range of jackets, accessories. Shop dynamic: Refers to the nearest store promotions, such as the audience free shipping, half like. Modify the path sellers are as follows: I am the seller - Shop Management - store basic settings. Search for a store to fill a personalized, in fact, by way of independent sellers filled by the treasurer signatures, shops dynamic, Main Nike Basketball baby to illustrate the full range of your shop, make your shop stand out in the results page. Although not necessarily make your traffic skyrocketed, but small investment in the long run is definitely income. Breakfast is definitely doing better, when supplemented again, competition is more oh. The same store, fill in and do not fill in the conversion of the above, still have a certain impact. 'Love Wanda' Want name given to the value of the diversification of the flow channel, a lot of people outside Air Jordan 6 the Nike Air Force 1 network or cable push down their shops. So in order to advance with the times, so that we can play together with searching, we launched love Wanda, users as long as the store name or Want @ + name, you can directly store Home. Now, 'the treasurer direct function name' has also been low-key on-line. This function, you can use the time to promote the shop. There are many sellers have to tell their buyers in details page introduction, 'Want my name @ Home search can direct my shop', it was so push yourself on it, and even offline Nike Shoes advertising are also on the bus . This is actually a way to promote, Want Want better remember the name of the seller, it is more to take advantage of. Interpretation ghost foot seven for this function is as follows: 1. The previous name Want seller, in addition to communication no value. Not anymore. Want to start a valuable name itself, and the same domain name. Want a friendly name, the store is very helpful. 2. propaganda shop easier. Tell users Taobao Home Enter @ Want name, you Nike Air Presto can directly shop home, than before saving steps. Want a good name if you remember, you can advertise anywhere on the box can tell users Taobao Home Enter @ ×××, it is not very convenient? 3. Before also tested a similar function, enter @ ××× will jump to store search, and then click to the shop home, many sellers think it is not direct enough. This will change more thoroughly. 4. This function is charged? You will not be charged. In fact, in discussing this feature, a lot of internal debate, there will be a significant impact on advertising revenue (star shop, Amoy code). After all, do not spend money, you can do it directly to the shop. However, considering the still on the line, give the seller more affordable. 5. Some Want name is not simple seller, it is estimated to help less obvious, but does not have a negative effect. Want to remember the name of a good seller, it is the biggest beneficiary. 6. Finally, many people must have already guessed, quickly registered Want Liang number, or protect your brand Want No. (As contained in the 'world network operators,' June issue) [Welcome to search on a micro letter 'txws_txws' Follow our official micro-channel, 6 a day to miss the wonderful article. ]