[Case] Snapdeal: India's electricity supplier Empire How to Make?Four years ago, the Indians Kunar Bell (Kunal Bahl) and his childhood friend co-founded e-commerce site Snapdeal, the company also used frequently by the media and eBay and Alibaba par. This fiscal year, Snapdeal revenue is expected to reach $ 500 million, Bell admitted that plan in the near future to the United States to lead Snapdeal market. Bell said, IPO may be in the next one to two years, it may be earlier. Bell was born in New Delhi, India, he has just celebrated his 30th birthday. This week, Bell received a technology blog Venturebeat interview, describes how to manage relations with investors, the Indian e-commerce market status and the like. Particularly noteworthy is his business experience, from the first-person point of view that in the era of Silicon Valley venture template will probably soon become history. Founder of Snapdeal with most entrepreneurs, Bell entrepreneurial process is full of ups and downs. Bell graduated from the Wharton School, after graduation received a letter of appointment of Deloitte and Microsoft, but the two companies are unable to ensure that he needed to remain in the United States visa. Bell refused to give up, launched a campaign for entrepreneurs visa policy reform activities. However, these activities ultimately failed, he returned to India, no preconceived plan for the future. But life has become an important opportunity for Bell. His friend Rohit Bansal (Rohit Bansal) started thinking about how to build an e-commerce company. Bell eagerly studied many electricity supplier companies, including eBay, Zappos, Alibaba and Amazon, and learn the advantages of the business model of these companies. Bell recognized that India's e-commerce market is very fragmented, while in 2010 some couples run only a handful of shops and several national retailers. Due to Air Jordan 14 Retro the Indian market for debit and credit card businesses online using very cautious, so as to join the e-commerce an adventure. In India, about half of online transactions using cash on delivery payment mode. But Bell saw, a company can provide a platform for the best independent businesses for their online sales of high-quality goods. We snapdeal want to inject confidence in online retail for consumers in India, so the company sells only brand new products, but also provide seven days free return. Snapdeal's business model is similar to China's Alibaba employees looking for some potential sellers, then approve them to join Snapdeal. Bell said the ideal business should establish a 'long-term relationship' with Snapdeal, preferably exclusive. After Snapdeal approved seller, we will deal with the following issues, including trade, Air Jordan Others shipping and logistics. Goods will be sent to the hands of users in Snapdeal brand bag. Users will never happen contractual relationship with the seller, will be solely responsible because Snapdeal mail and packaging. Bell said the company plans no recent sale of their own goods. India's electricity supplier market Snapdeal for businesses to provide massive user base and network channels have been built in India about 150 million Internet users. Snapdeal also for mobile users with a wide range of services. Market research firm Gartner's report shows that the fourth quarter of 2013, smartphone sales in India increased by 166.8%, to become the global smart phone sales Nike Air Force 1 as the quarter's fastest growing market. Bell said Air Jordan 6 the mobile business accounted for about 30% of Nike Air Max the company's turnover, which does not include Tablet PC sales. 'A lot of new users into the mobile space.' Bell said. Bell said he was convinced the company to establish their own can reach $ 1 billion in annual sales in India. He also might market to expand Nike Shoes to Australia, but this is not the current focus. Bell said the New Delhi transport chaos is always full of flavor, 'My job is to make the company and Nike Air Presto its employees and the external environment any friction insulation.' Snapdeal has 1,200 employees, compared with revenues of the staff size is not large. The company will provide a lot of benefits, such as employee shuttle offers free Wifi, so that it can retain top talent. Bell said he will give employees a day a few hours of free time to rest or e-mail. Bell often go out, because he's another important task is to attract outside investors, the company IPO preparation. 'We are India's fastest-growing leader in the field,' he said, 'Those who missed investment opportunities Alibaba people will not miss the opportunity in India.' Since 2010, Snapdeal has raised $ 202 million, investors include eBay, Intel, Bessemer investment (Bessemer Venture Partners) and the like.