The opportunity for SFX to build a major media platform that multibillion-dollar brands could use to get in front of hard-to-reach millennials is one that many are taking seriously. WPP CEO Martin Sorrell made this clear in a joint press release explaining why his company has taken a stake in SFX, saying, "We can help bring this valuablee20-385 exercise and testing exam audience to our agencies' global clients." Even though the amount committed was relatively small for the world's largest agency group, it was important validation.
In other words, SFX will be selling a media/sponsorship play first and a music/live event business second. The idea is to use music to create a platform much larger than just selling tickets.
"What's interesting with what SFX is doing is that it's e20-385 exercise and testing examenabling brands to really be a part of the culture, be a part of the music, the events, the videos," Montgomery says. "Brands can find a natural and authentic way to be invited into the culture through community, which is better than slapping testoside their sponsorship logo on it. I think it's really smart."
For sure, while the vision looks great on paper there's no guarantee that Sillerman is the right person to pull it off or if he has done the right calculations to make the financials work.
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