Pig: Do not call me Witkey'In fact, we're going Witkey of.' May 11, Pig Network founder and CEO Zhu Mingyue in Shangqingsi office in Chongqing, the face of 'entrepreneurs' reporter, try to make yourself calm tone bradycardia. In fact, this time he is not calm. This morning rainstorm in Chongqing irrelevant - a few hours, the site's technical and operational staff to work overtime the night, after trading halts all database updates. This is the first step Pig Network on the eve of the transition. 'In essence, this will be a completely new site new company.' For months, Zhu Mingyue Jordan Slide more than once within the company emphasized this sentence. Back in 2006, Wei-off site up to more than 200 rivers and lakes was crowded. Experienced after two or three years of market tests, Witkey slump, opponents disappeared. Make employees understand is that Pig Network Witkey as 'Survivor' has already boarded the throne of the daily trading volume, and now the boss wants to transition, 'to Witkey' and in the end Why? Idea Market charm In fact, since September 2006, Zhu Mingyue quit 'Chongqing Evening News' chief correspondent from the start position, the voices of doubt have not been broken. Obviously a newspaper colleague of his people to do the Internet media business is not good. At that time, Zhu Mingyue spend 500 yuan on the Internet to find a programmer, will be transformed into a Witkey zhubajie.com website, companies will want some non-core businesses publish a project to the above, the other end of the network by the individual user according to their ability Claim complete and the qualification and get paid. His idea is simple: the birth of the era of intensive electricity supplier, the majority of people are concerned about the physical sales platform, and programmers design, advertising creative, even the company's press releases, these creative products, also require a trading platform. Simply put, the initial Pig is a forum, someone posted a collection of work, proposed the reward, and that the money be paid to pig. Registered users submitted replies way to complete the work, the buyer choose Pig success after deducting the match should take out their own 20% of the commission, then the money to pay the best finisher. In fact, the Pig and other Witkey network bounty mode only a small fraction of all the packages. With respect to one of the terms of outsourcing, crowdsourcing is a wider social organization and matching the way of resources. Fabric itself is fragmented and catch everyone's time and talent together to accomplish a task. Although greatly scale Witkey provide choice for buyers with disposable hundreds of choices, but these Nike Air Max 1 choices or be done by an independent person. Pig with similar foreign websites have freelancer.com Australia and the United States Elance, they are from a professional software development started, but the seller is not by way of tender turnaround, just quote the price to get buyers approved, will begin work , while domestic reward model requires the seller must submit the program. The first two years in the business, compared with the old Wik website K68 Witkey network and almost simultaneously started Witkey China, task China and other sites, the growth rate of Pig Network and is not prominent. In early 2007, Pig Network when you received the chairman of Chongqing Bon Technology Group 熊新祥 of 10 million yuan investment, day trading volume but only a couple of thousand dollars. The end of 2007, the annual turnover of the Pig exceeded 40 million, it is the second, third, four in total. At present, domestic services (non-physical) of the total e-commerce transactions reached 1.1 billion yuan, accounting for Pig net 850 million yuan. In Zhu Mingyue opinion, Pig Network hair after winning the reason, in addition to a series of 'good faith' brand, but also a good grasp of the rhythm of development. He admitted that the task of China, and other competitors are not creative network is pig defeated, but in the non-physical trading environment does not have the condition, prematurely consumed their own cash flow. His early years often complain about the hard money financing is located in Chongqing, can change the angle of view, he is lucky, it thus fell when doing things. He said he was 'a muscle', start to now, even with another big temptation, then profitable projects, and he has never wavered. That time, the founders of the reward model K68 founder doing Witkey also operates several other companies, and even made an investment broker. In 2007, personalized printing for fast money, cash flow is much better than the Wik, Shanghai's card even when the network, several companies also received millions of dollars of investment. Zhu Mingyue at first think that the pig has been associated with the network business, so it took three months to carry out business. But then receive hands. 'From the procurement to logistics, we feel too much trouble, and we initially advocated by this non-barter gap is too big.' The most dangerous time 'in five years, we are almost to boil opponents are dead ...... but we found It is the most dangerous time. 'Zhu Mingyue said. This is a few years, Witkey does not go smoothly. First, some have questioned the existence of the intellectual property risk trading intellectual and mental waste. Indeed, the reward model for creative services transaction, you need to brainstorm. A mandate issued to 100 people bid, winning only one person (other people's achievement is not being stolen is not known). The pattern itself is doomed millions of people to waste a lot of time and warriors, naturally leads to high levels of designers do not want to join. Jordan Aero Mania Thus, the user will be increasingly low level, buyers can not get good service, we are not making money. Vicious circle. As a result, the pig was not originally want to build a platform to help users on both sides. Product experience is very sensitive Zhu Mingyue also long been aware. Spent 1,000 dollars to design a Logo, Pig Network will be the perfect solution. However, some buyers do not care about the price, pay more attention to quality. Pig comes, many people think of the logo design, but actually really good Pig Network logo design to complete more than ten thousand dollars or less, you can design industry design needs 10,000 yuan is not much - a VI The design actually tens of thousands to several hundred thousand dollars. 'If only the problem of the low-end demand very edge, you simply can not meet the needs of this industry, which most users.' In Zhu Mingyue opinion, the industry has 262 principles underlying roots of demand accounted for 20% Witkey The reward can get rid of; 20% of high-end of the company should have to Air Jordan 6 meet; the middle 60% of the mainstream needs can Journey from porcine this platform to meet. But that is not the case. Mrs. Pig Network a product manager opened a clothing store, store renovation needs to be done. On the one hand she think we should look for Pig Pig by cheap service, but on the other hand also worried that personal designer platform can not meet the needs of their individual style, mainstream and hard to find traces of decoration design company, gave the money, the program does not satisfaction, without refund. 'If the families of our employees have such a problem that the pig does not meet the needs of mainstream users.' Zhu Mingyue leaving embarrassing it is that the investment Fang Boen Group and IDG lot of demand for services, although as far as possible through the pig resolved, do not worry because there is still a large part of his requirements. All this prompted Zhu Mingyue determined transition (he prefers to be called 'upgrade'). From the initial concept to do, to enter commercial nature, which is a lot of Internet entrepreneurs are required to complete the transformation. April 7, 2011, the pig has been awarded IDG invested ten million US dollars level, providing network transformation required Pig enough 'fodder.' 'Everyone says I'm a blog site, I buy nets, or SNS platform, no one is willing labeling, but this label more harm than good, eventually you have to be Air Jordan 12 able to solve the problem or the user industry, which is more 2015 Latest Nike Shoes important than anything.' Engage clear essence, the Zhu Mingyue to 'Entrepreneur' reporter explained: 'If the match the industry mainstream service providers and mainstream buyers demand, build a service trading platform, I do not know what to call, but some do not. Witkey longer. 'In this trading platform, the tender mode might be the biggest innovation. Reward era initiated by the buyer mission, and tender of one service, will bring more people to pull in, initiated by the seller. Seller open shop, as Case. In fact, this is the service Taobao Mall transactions. 'The hardest to do is promote the team concept of change, a do Witkey team, suddenly do service transactions, is completely different.' Zhu Mingyue said, Elance in service delivery, from the outset, to grasp better, users should want to be a service provider to undergo a series of examinations, 'Domestic Witkey site overlooked, beginning the way markets operate, from markets to department stores, the upgrade process will be very painful.' But Zhu Mingyue try harmony, reward mode also retained. In one mode the tender, the pig would be the service provider for a long time to provide commission-free convenience, Zhu Mingyue Pig hope they become important clients of origin. 'If it is not the kind of really trying to find fault with the money, too much too handle orders not to have Jordan Dominate Pro that come to shop.' For buyers, the pig provides a secured transactions system at no cost, but also provide and ensure the security and processes and services, be sure to find a company than to the line to facilitate safe cheaper. Future reward commission and value-added services will be the main profit point of the Pig. 'Database update this night, would be a watershed Pig.' It is also the focus shifted Zhu Mingyue watershed, later, he will work closely with the service providers recruiting departments to ensure more competent professional service providers settled. However, when the active users can get it back? Platform after the transition smooth scrolling up? Facing the fair, 58 city, even Taobao pressure, Pig in fact, it is a new start, faces an uncertain future.