Zhou Abstract wonderful book read: Internet business model is not to make money modei dark horse: the business model is a topic that can not be bypassed entrepreneur, in the end what is the business model? Zhou gave us the answer in his new book, 'My Internet Methodology' in. \u0026 Ldquo; you can put your products become cheaper, or even free can put the complex into the simple, I think, is an entrepreneur any problems in the study of the business model, the first thing to consider?? . \u0026 Rdquo; what is the business model In fact, the business model is not a model to make money?. It contains at least four aspects: product model, user mode, promotion model, and finally revenue model, that is, how to make money. In short, the business model is that you can provide what kind of products, to create what the user what kind of value in creating customer value in the process, what kind of way to get business value. The first is the product model, which is what you provide a product. I think the really big on the Internet in the company, is product-driven company. All of the business model should be based on the product model above. No product and reflection of users, the company can not be bigger, and could not walk far. So, what products you offer? What can create value for customers? Your product solves the problem of what kind of user? You can not put your products become cheaper, or even free? Can the complex into the simple? I think that this is a problem for any entrepreneur business model in the study, the first to be considered. Secondly, on product model, but also about user mode. That is to say, as a start-up companies, we must find the strongest demand for the target user. If you say your product is a universal product, it is a universal product, that you have not thought through carefully. One example is the UC mobile browser. Air Jordan 8 Initially UC Browser is a WAP (wireless application protocol, Wireless Application Protocol) browser, mobile traffic is very expensive at that time, Suman, high tariffs, for the use of WAP users access the Internet, traffic is a pain in their hearts. UC Browser mainly for these people, not only solved the problem of their Internet browsing, but also solves the problem of Internet traffic savings. This is the main long-term UC browser demands, and thus established a reputation. Of course, now we have 360 mobile browser on the user experience is great. This is the user mode. Once again, promotion model. That is to say in what way to approach the target user base. In China, I never believe \u0026 ldquo; sell themselves \u0026 rdquo ;. If only the natural word of mouth, even if the product no matter how well most of the goals have not come into contact with the user, it may be by the Internet giants eyeing. A people imitate a bundle, even 2015 Latest Nike Shoes if you years of effort in vain. However, many people mention the promotion thought to spend money, but spend a lot of money is not necessarily a good model to promote. Your product is good, but there is no money to promote, you may come up with many ways to make themselves. Many companies in the promotion of innovation patterns are forced out. Once financing, more money, throwing money do companies tend to direct promotion. Even pigs do to change this time, director of marketing, just give him enough money, he can think of to get money to brush the subway, buses brush, brush billboard advertising, but also punched a few bubbles come on the market. But I think this is not called promotion model, promotion model is true according to your user base and product, to design appropriate promotion methods. In addition, the promotion of throwing money style, or in a large company, there are more than enough resources to support the promotion, generally give wrong judgment, people have a misconception that a push on the soul, which no longer study the needs of users, not then pay attention to product experience, in fact, this is the most dangerous. Judgment is Air Jordan 4 not really promote the most simple standard is to promote a withdrawal of resources, not throwing money, look at the product of number of users is not to fall down. If the number of users at once fell off, indicating that the product is certainly a problem. This time if we do not adjust the product, you and your team will face a very big challenge. The real promotion is the product of continuous improvement and upgrading. In the promotion process, you have to study the market, dealing with the target users to understand the real needs of users, understand user confusion and problems encountered in using the product, and then feedback to improve the product, which has been adjusted and improved. Thus, even if the promotion does not achieve the desired result, but by extension, you find the products in question, understand the real needs of users, found a new customer base, these gains are far more simple products installed capacity is much more valuable . The last is the revenue model is through the products have a huge user base, in this context to consider how to earn money. In fact, the business plan in the revenue model basically do not fly, if a start-up companies really do it, you will find the company's revenue model is often very different from the design of a business plan. Companies in the development process, the revenue models tend to constantly change and sometimes really have to rely on luck. For example, Google's two founders of genius do search engines can not find ways to make money for several years, only to portals such as Yahoo to provide search technology and services to earn money to make ends meet. This time, come out of this big pie Overture. Overture What is it? It is the search engine Jordan Dominate Pro pay per click model originator, specifically for advertisers pay per click services. If Google seen as media, then that is fine Overture advertising agency. Subsequently, Yahoo acquired Overture, integrated into Yahoo search, Google's AdWords (one kind of paid online promotion mode) draws on Overture's pay per click model, the formation of the search engine business model. So, for entrepreneurs, talk about the revenue model, talk about how to make money, it is the most tricky, most pointless thing. Lift Overture, sometimes I thought, all the world's search engines use it to create the PPC advertising model, but they can not grow their own Overture to the scale of the company, and finally come to fate of the acquisition (of course, for investors, words, Overture was acquired by Yahoo is the best choice). The reason is that, Overture create pay per click model, did create for advertisers of commercial value, but as a parasite in the search engine business, Air Jordan 6 Overture but it does not create value for customers, but is Google the paid search engine user value and Overture's Click mode combines. So, in the Internet, the entrepreneur if ambitious, not my brain thinking about making some money, but we must know the nature of the business model in the end is what also need to learn the truth from the Google story: no user value, there is no commercial value. There is also a negative example.年 2006, SP company (service provider, ISP) popular. This value-added service fees by mobile phone, is actually a micro-payment, $ 5 per user per month to 10 dollars. This is a very good revenue model, if there is a good product or service, first-class experience, to create value for customers, even Air Jordan 5 if only to accumulate millions of users a month off can have Nike Air Max 2012 tens of millions in revenue. But, unfortunately, human nature is greedy, in the absence of constraints, short-sighted people exposed. Many SP companies quick success, than considering the how do the service, the product well, but the user when the lamb, try to fool the user to design a variety of scams. Many users are \u0026 ldquo; set \u0026 rdquo; a lot of service, did not know it. SP and even some direct collusion operators deducting money from the user's account to force, the final result is this whole industry to ruin. Another example. For example, as the E-mail (email) marketing, it would have been a good practice to have commercial value, but then a lot of unscrupulous people spam. As a result, the development of the end user to do marketing E-mail not look. Today, by mail and database marketing companies it is basically gone. I have always stressed one thing to do if we want to succeed, you must pay attention to customer value, the user must take the value placed on the company's revenue. This is the Internet industry has become a law \u0026 mdash; \u0026 mdash; hearts of the people who in the world. Conversely, if you do not pay attention to customer value, business interests moment for the company, not the user over-exploitation, it is to make things that harm the interests of users, end-users no longer tolerate, or will abandon your vote with their feet. There is also a so-called business model, you do not have to listen to listen to know does not work, which is resource-based business model. Such people start to say what resources they can get, you can how. Later it turns out, such a company must not succeed. Some people prone to say: what one of my relatives are doing, I know what leading telecommunications operators, he can give me what kind of resources. Or: I had to deal with the government, what resources can I get from the government. It sounds like you'll resist, that he and the government, carriers, large state-owned enterprises cooperation, might be able to make money. This company sorely lacking is the understanding of the spirit of the Internet, it does not have the concept of customer service, it will not form the user base. Without a solid user base, the more complex business models, the harder it is to do things. China successful Internet companies, basically see only rely on government support can be successful. The Internet is a virtual thing, if not a user-oriented service, no fighting spirit 7 days a week of intense work, it is difficult to do successfully. The most typical example is that section of the Green Dam software a few years ago, it simply ignored the interests of users, we want to force the government's instruction to go to each person's computer plugged carry the child. But the Green Dam in the end, we all see. Scan the next Fanger Wei code, join the dark horse book club, Zhou and you read books together!