Commercial real estate photography is a great way to highlight a property's best features and potential. If done correctly, it can help you sell more homes and apartments, which translates into more cash for you and your client. However, getting the most out of commercial real estate photography requires a bit of research and some legwork.
The most important part of commercial real estate photography is capturing the right photos to get your client's attention. That's why you need a portfolio that showcases your abilities and a website that makes it easy for prospective clients to view your work.
It's also important to calculate the cost of each piece of equipment you'll need. This includes drones, lighting, and even storage space. You'll need to calculate costs for utilities, insurance, and taxes. Also, consider the costs of travel and other expenses that will be necessary to produce the highest quality photos.
In addition, you'll want to invest in some of the latest and greatest digital technology. These include tools like Photomatix, which is a plugin for Lightroom that offers over 70 HDR styles, including some geared towards real estate. Another important tool is Adobe Photoshop.
A professional commercial real estate photographer should be able to produce a high-quality portfolio. A well-designed site can be a significant asset, as can a blog that updates three times a week. Likewise, you'll need a good SEO strategy to ensure you rank well in search results.
Although there is no one-size-fits-all solution, you'll want to know which aspects of the industry you're most interested in. For example, you'll want to find out if you'll need a drone, which can be a costly and time-consuming investment.
While you're at it, you'll want to check out the latest in Austin Apartment Photography services. Some of these tools require a one-time purchase or subscription, while others are free to use. Having the right tools at your disposal can save you a ton of hassle in the long run.
One of the best ways to learn about the commercial real estate photography industry is to network with local professionals. You can also sign up for online webinars, or watch videos on the topic. Be sure to check out the Real Estate Photographer Pro Facebook group for more information on the industry and helpful tips and tricks.
Even the most experienced photographers can get confused when it comes to pricing. A proper quote should be professionally worded and include all the pertinent details. Clients should know what to expect, and they should understand the difference between a licensing fee and a creative charge.
While you're at it, be sure to ask about image rights. Most photographers have a marketing usage agreement that covers the most common uses for their images. Ask for a clear, simple, and well-written contract to prevent confusion in the future.
Finally, the commercial real estate photography industry is a competitive one. A successful company will have a solid website, an impressive portfolio, and a savvy marketing plan. When all is said and done, the right photography can help you sell more listings, increase your revenue, and gain more client loyalty.