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As BGR noted in a report last week,despite marking the first full quarter of Z10 sales and the launch of the QWERTY-equipped Q10. With results like this as BlackBerrys new devices roll out, and with no entry-level, affordablephones on the horizon (the Q5 retails for more than $400 while low-end Android and Asha phones flirt with the $100 price point), things are certainly not looking good for the struggling smartphone maker.
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The biggest problem for BlackBerry, though, is that theres pretty much nowhere to go but down from here, Bradley wrote in a recent Forbes piece. Aside from customers locked in to the BlackBerry ecosystem, theres little demand for BlackBerry mobile devices. BlackBerry 10 is a decent mobile OS, and the Z10 is a well-designed smartphone, and those customers were very excited to finally have a device worthy of even being considered in the same league as the iPhone, or leading Android and Windows Phone smartphones. Once BlackBerry burns through those customers stuck in the BlackBerry ecosystem, though, there wont be anyone left to sell to.
Bradley goes on to state that BlackBerrys prospects in various foreign markets are more promising than they are in the United States, but even still, he doesnt seeinternationalsales amounting to anything substantial enough to sustain the company.
BlackBerry has a healthy cash stockpile, and no debt, so it probably wont shutdown [sic] any time soon, Bradley noted.Simple math suggests, though, that a company can only operate at a loss for so long before those reserves dry up, and it doesnt seem like things are going to turn around for BlackBerry.
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