It is a way to show other companies what you have to offer and to build relationships that may be mutually beneficial down the road.
Show management includes all of the people who are involved in renting out spaces in the hall, setting prices, and attending to all of the details involved.
Trade show displays are the screens, monitors, banners and other equipment used to provide information to attendees. The collateral is displayed and offered to attendees in a rented area that contains a booth or other type of furniture designed to compliment the collateral. Other options include outdoor signage, scrolling banners and tension fabric banners.
Custom exhibits or booths use many types of walls, stages and other features to create an interesting area for presentations. Several months can be spent on the design and configuration of the booth to make it fit the company image.
The trade show industry is huge. Many companies find it is easier to use help from on-site sources rather than flying out their employees. Collateral includes brochures, white papers, demonstration scripts and other materials specifically designed to promote the company and products..
Companies that attend a large number of trade shows typically have a customized booth constructed. The goal is to create an atmosphere that reflects the company products, services, and their reliability. The difference between trade and consumer shows is that the exhibitions for consumers include products and services that are of interest to homeowners and the general public. All of the pieces are designed to fit together in the specific knife coated tarpaulin amount of floor space that has been rented in the hall. The company's event coordinators are responsible for overseeing the entire trade show presence. The contracted labor is costly, but is mandatory if the hall is unionized or if their use is required in a contract. Large companies spend millions of dollars on custom exhibits, booths, giveaways, presentations, displays and marketing collateral to be used at the show. There are many sizes and shapes available for purchase or rental by companies specializing in trade show equipment. Using similar displays in unique configurations adds to the interest generated by the booth. Trade exhibits target other companies that can purchase their products or services.
The sizes of of exhibitions vary from small, niche markets to large events with thousands of attendees