A few days ago, there was talk about him entrepreneurs and I together in leading the team to make a person love to play App, I told him you start Nike Free 3.0 V4 Men in the wrong direction. The reason is that your purpose is to provide services for people who love to play, and you are now making every effort to do App, you should do is to design your love kicker provide what services, App only in the service you provide a not all. December 2012 I wrote an article, '2013 Mobile App Development Trends: cold and reshuffle', the article has two points, the first one is already into the development App bottleneck; second point is the mobile phone App Future combine services and life is the greatest prospects. Now two points have been confirmed, both App Store or major electronics market, most users download dozens of applications are basically the same as the rest of the vast majority of applications are in the sleep state. And each one of us the phone will install the application the 10 or so is sufficient. In addition, O2O became the new business direction, App is a form O2O services. I predicted two years ago to become a reality, and now time went to the Mens Nike Free Run 3 Shoes Grey 3 end of 2014, hoping to do a prediction: App dead, service eternal life. First, the rapid growth period has expired App. On the one hand, users install App freshness longer, in addition to social networking, search, maps, electricity providers, finance, reading, music, games and other types of App, users install the App are considered a burden, but these types of App also have entered the oligopoly market, new entrants had no Nike Free 3.0 V4 Men chance; a second aspect, venture capital investment company is no longer for the App, which means that entrepreneurs do not 2009--2012 the three years between the financing environment, unable to support entrepreneurship Companies go. Thirdly, the high development costs App, promotion costs also hinder the way of entrepreneurs forward. Secondly, several large open platform provides a lower cost, more efficient service delivery methods. Currently, the public micro-channel number, Baidu direct number, Alibaba business platform for entrepreneurs to provide a cloud server, development tools, traffic on the interface, developers can access these services their open platform, and as these platforms Massive users to provide their Mens Nike Free 3.0 Wool Skin Shoes Red Grey own services. This entrepreneurial approach is more simple, more convenient, more efficient and more cost. Therefore, entrepreneurs should be aware App just for hosting services and health, is not their business objectives, not all services provided. Again, App, light application, the public number one less, but not ahead App. 2009 - The 2012, many people think that App is the only means to provide services, mobile search can not find the App, PC-side search diversion mode not work; With HTML5 technology matures, as well as Baidu, Tencent, UC, etc. The company promoting the application of light (Web App) on, so Web App features (message push, account system, LBS), almost the same experience with the App. In addition to light applications, micro-channel number is also opened up a public service interface, more functional, but also a great alternative to the App. So I hope to do O2O company must offer the App, light application, public service numbers, and even most of the operational costs will be spent on light applications, the public number lower costs, promotion costs of these development platform, taking the main energy to do Good goods and services. When you go through Baidu, micro-channel will be excellent service to users, and users to establish a close contact, then they will naturally install your App, continue to use your services, which is entrepreneurship has step, if the step wrong is in do useful work. Fourth, the business remain the same, the mobile Internet is not a panacea. Mobile Internet era, Chinese mobile phone users exceeded 570 million, so many people think that after everyone networking, doing business is just fine. Think the mobile Internet is a panacea, any business can quickly became popular with their hooks. So we see a lot of entrepreneurs and business crazy to do App, crazy promotion of public micro-channel number, all the chips Nike Running do crazy, crazy to attract investment, the market impetuous, and intentions to improve service and product quality are few. I can only say that this is the mobile Internet bubble, they are crazy. A few simple examples to prove it. Why founder Lei Jun millet will achieve 160 times the valuation of four years? Some people Mens Nike Free 3.0 Wool Skin Shoes Red Grey say that LEI will the Internet hype. In fact wrong, homeopathy, positioning, marketing, cost-effective, it actually did not cheat, millet is still hard to do a product step by step, to do service, not shoddy. Another negative example, mask derivative Why was criticized people? People often add your micro-channel, unfamiliar street, QQ, and then tell you to do Derivative sell mask it, absolutely money. The results showed that mask derivative is a typical pyramid scheme, a large dealer in the topmost Mens Nike Free 3.0 Wool Skin Shoes Red Grey layer mask will be sent to the second-level agents, the second stage and then shipped to the next level. Due to the popularity of mobile social networking users after too much, at the bottom of the ordinary Internet users are looking for agents to sell the hands of the mask, the results appeared in the circle of friends crazy hair ad Air Jordan Outlet vicious harassment, and mask rot in their own hands that they did not dare to use. Everyone hands of 100, this seemingly small, individual hands on 1000,10000 saved hundreds of thousands, the number of one million, then the largest agents to make money, and mask were thrown into the trash. Study the fundamental reason is that there is no good goods and services, thus evolved into a typical 579765-300 2013 Nike Air Max Lebron 10 Low Easter Outlet derivative legitimate MLM model, deceived by those who wish the bottom micro Mens Nike Free 3.0 Wool Skin Shoes Grey Navy letter, QQ and other social platforms ordinary people to make money. God made famous carved oil, beef brisket meal, they began to do manicures, reportedly obtained substantial financing. So God carved patterns can be sustained it? Obviously it is not feasible, Air Max 2011 Womens Grey Purple because the derivative, he just created a seemingly advanced mode, and the goods and services offered by its nature does not have a subversive and competitiveness. 200 yuan a sirloin dinner, all meals people eat sirloin how to use the Internet to visit the hotel Mens Nike Free Run 3 Shoes Grey 3 thinking to do, and then do not go a second time. Do not rely on God carved beef brisket meal money, rely on a beef brisket meal is a typical case of the training to do the Internet thought profit. When the Internet thinking is no longer a mystery, everyone knows it is a scam after packaging, restaurant sirloin natural collapse. Apparently he violated the original intention of the restaurant that is: delicious, reasonably priced, and thus attract more repeat customers into the store spending. Let's look at a case, Uniqlo why a price online and offline? Uniqlo, the world famous apparel brand known for R \u0026 D and comfortable clothing, and in the power business impact, the line Uniqlo shops are Nike Air Max still popular, but never discount online. Study the fundamental reason that recognizes its Uniqlo brand positioning is not cheap, the quality of positioning that comfort, need to continue to invest R \u0026 D strength, good fabrics and clothes. Fifth, still lies in the nature of O2O services online, do not let the Internet become poison. Some people think that by doing online service, will serve a lot of services standardization can subvert offline. This idea is wrong, because there is no advantage at all to do service online. God then carved beaver home nail, for example, the model name of the Internet to make the slogan 'nail households' service, so that the traditional nail occurrence 554988 105 Black Red Nike Zoom KD V 5 Online 2015 Nike Free 5.0 associated with the Internet, it seems that on the tall. In fact, it is facing many problems, first of all nearest service feasible, which means nail to hire part-time workers, but can not guarantee the quality; inter-regional service, will appear nail technician fatigue, time, cost and other issues; it also involves the nail home Customer privacy issues. At present, the reason there will be customers, because beaver home Fanquan model to promote, burn the investor's money. However, this model will eventually fail, because it does not change the quality of the core of the problem nail. So I think that Internet technology is not a panacea, but it can penetrate into the Internet culture in any industry, focused, ultimate, word of mouth, which can help transform the nail industry service processes, innovative service levels, create a more comfortable environment nail, so that customers are super the desired effect. So the nature of the business will never change, the Internet is just a tool, nothing more. World Internet Conference Ma said: You do anything to win the customer first, second Win, partners must win, you want to win the third. To win customers, altruistic, in fact, it is the most simple of business, and also the nature of the business; it simply is not to think that someone else is a fool, do not get smart to users of Ecstasy under customer Internet. Ren said, do not control what the Internet thinking, first of all if you do car car, the wheels if the wheels first. Everything will return to nature, the impetuous era of convergence of Internet and traditional industries, entrepreneurs and businesses do not lose the original mind, or else the Internet is poison.cause entrepreneurs: APP dead, immortalized service