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Dell added another big gun to its fast-growing retail arsenal Thursday, saying it would begin selling some of its personal computers at hundreds of Best Buy stores across the U.S.
The partnership may come too late to give Dell an immediate boost during the holiday season, however, with the Round Rock, Texas, company saying that its machines would begin appearing in Best Buy outlets "in the next few weeks."
Dell will offer its XPS and Inspiron notebook and desktop models at 900 Best Buy outlets across the country, it said. The financial terms of the partnership were not disclosed.
The deal is the third Dell has announced with U.S. retailers this year after an agreement with Wal-Mart and more recently with the office supplies chain Staples.
Having the ability to see Dell machines -- it recently began offering its notebooks with battery such as Compaq Presario V2000 battery (compaq v2000 battery ), Hp pavillion zx5000 battery (Hp zx5000 battery ), Hp PP2200 battery , Hp Pavilion dv2000 battery (Hp dv2000 battery ), Hp HSTNN-LB31 battery , Hp EV088AA battery in an array of colors -- and test their capabilities "can be an important part of how people shop," said Michael Tatelman, vice president of sales and marketing for Dell's consumer business.
"Dell is clearly one of the most popular and successful PC companies, and their addition to our retail and online selection gives Best Buy customers unprecedented choice," said Best Buy Vice President Dave Morrish.
With Best Buy in the fold, Dell now sells its machines through almost 10,000 outlets worldwide. This represents a dramatic shift in focus for a company that built its reputation and its onetime world-leading market share on the strength of a direct sales model that relied on selling only through the Internet and telephone to keep costs -- and consumer prices -- low.
The effort is a global one, with Dell also partnering with retailers such as Gome in China, Europe's Carrefour, Singapore chain Court, Bic Camera in Japan and the Carphone Warehouse in the UK. The Wal-Mart deal includes outlets in Canada, Brazil and Mexico as well as the U.S.
Dell's Best Buy offerings will begin with a relatively small selection of black and white notebooks and its XPS One desktop, the PC maker said. Additional models and colors will be made available in coming months, the companies said.
Dell's machines will have plenty of company on Best Buy's shelves. Already being sold there are PCs from several of its main rivals, including HP -- which now holds the market-share crown Dell once claimed -- as well as Lenovo and Taiwan's Acer.
Still, landing the partnership is a major win for Dell, Enderle Group Principal Analyst Rob Enderle told the E-Commerce Times.
"Getting Best Buy for Dell would be like Hillary Clinton getting Rudy Giuliani to endorse her for president. This is huge because Dell and Best Buy often view themselves as competitors," he said. "In brick-and-mortar consumer electronics retail, there is no one more powerful than Best Buy."
The result is a sort of trifecta for Dell, with the top online sales channel, the biggest general retailer in Wal-Mart and now the top electronics retailer.
However, "this happened too late in the season to make as big an impact this year as it will make next [year], but this should put everyone else on notice, particularly whoever lost the shelf space that Dell just acquired," Enderle added. "This should help them a lot and do a good job offsetting what has traditionally been HP's biggest advantage over them. HP is nowhere near as strong in direct, and the belief Dell just shattered is that you can't be strong in both."