Secret Facebook advertising system kernel algorithm Pacing works (including cases)Pacing is an algorithm that Facebook ad system cost budget rhythm, Google Adwords which has a function of setting the budget and maximum bid, Adwords can be automatically adjusted by the bid, so you get the most clicks in this limited budget , Pacing algorithm Air Jordan 1 and Adwords This function is very similar, it is by adjusting the Nike Air Max LTD 1 bid, so that advertisers get the most ROI. Let's use an example to explain this algorithm: Example background: A Advertisers now in the promotion of a product, budget $ 10 a day to CPC billing, we presuppose each click can generate revenue of $ 5. Nike Air Max 90 VT Here we will pass three different situations bid scenarios to explain why pacing to provide maximum value to advertisers. Case 1: No Pacing algorithm when the blue dot on the map to get the chance to show ads on behalf of, the yellow circle represents ad wins, red line represents the bid price. As can be seen in this case at the outset of the advertising budget is consumed clean, intense competition in the early, post no competition, a certain waste of Nike Dunk SB Mens resources. Total ad spending = $ 10 total ad click value = 6 * $ 5 Air Jordan RCVR = $ 30 per click value = $ 5 budget = $ 10 total advertising revenue = $ 20 - $ 10 = $ 20 Case II: a low bid in this case, the pursuit of the lowest cost per click, but advertiser's budget finally was not able to run, the final effect is the worst advertising. Total ad spending = $ 4 total ad click value = 4 * $ 5 = $ 20 per click value = $ 5 budget = $ 10 total advertising revenue = $ 20-- $ 4 = $ 16 Case 3: equilibrium Pacing Algorithm of this time, advertisers get maximum Hits, access to the largest income, but also runs the daily budget. Total ad spending = $ 10 total ad click value = 7 * $ 5 = $ 35 per click 2015 Latest Nike Shoes value = $ 5 budget = $ 10 total advertising revenue = $ 35 - $ 10 = $ 25 In summary, Pacing is through advertising competition environment learning the same target audience inside to determine optimal bids. FAQ: 1, my ad was not correctly pacing algorithm optimization, what might be the reason? A: If an ad Nike Air Max 91 is displayed correctly, there are two reasons, one is the optimal price is too low, another reason is that the target audience is too narrow. 2, when I changed my budget time, Pacing will be affected? A: Pacing will go to compute the new optimal bids, but this process will take some time, during this time the bid is not optimal, it is recommended that frequent changes do not bid and budget settings. 3. Pacing I can disable it? A: At least not now. via: adexchanger
Secret Facebook advertising system kernel algorithm Pacing works (including cases)Pacing is an algorithm that Facebook ad system cost budget rhythm, Google Adwords which has a function of setting the budget and maximum bid, Adwords can be automatically adjusted by the bid, so you get the most clicks in this limited budget , Pacing algorithm Air Jordan 1 and Adwords This function is very similar, it is by adjusting the Nike Air Max LTD 1 bid, so that advertisers get the most ROI. Let's use an example to explain this algorithm: Example background: A Advertisers now in the promotion of a product, budget $ 10 a day to CPC billing, we presuppose each click can generate revenue of $ 5. Nike Air Max 90 VT Here we will pass three different situations bid scenarios to explain why pacing to provide maximum value to advertisers. Case 1: No Pacing algorithm when the blue dot on the map to get the chance to show ads on behalf of, the yellow circle represents ad wins, red line represents the bid price. As can be seen in this case at the outset of the advertising budget is consumed clean, intense competition in the early, post no competition, a certain waste of Nike Dunk SB Mens resources. Total ad spending = $ 10 total ad click value = 6 * $ 5 Air Jordan RCVR = $ 30 per click value = $ 5 budget = $ 10 total advertising revenue = $ 20 - $ 10 = $ 20 Case II: a low bid in this case, the pursuit of the lowest cost per click, but advertiser's budget finally was not able to run, the final effect is the worst advertising. Total ad spending = $ 4 total ad click value = 4 * $ 5 = $ 20 per click value = $ 5 budget = $ 10 total advertising revenue = $ 20-- $ 4 = $ 16 Case 3: equilibrium Pacing Algorithm of this time, advertisers get maximum Hits, access to the largest income, but also runs the daily budget. Total ad spending = $ 10 total ad click value = 7 * $ 5 = $ 35 per click 2015 Latest Nike Shoes value = $ 5 budget = $ 10 total advertising revenue = $ 35 - $ 10 = $ 25 In summary, Pacing is through advertising competition environment learning the same target audience inside to determine optimal bids. FAQ: 1, my ad was not correctly pacing algorithm optimization, what might be the reason? A: If an ad Nike Air Max 91 is displayed correctly, there are two reasons, one is the optimal price is too low, another reason is that the target audience is too narrow. 2, when I changed my budget time, Pacing will be affected? A: Pacing will go to compute the new optimal bids, but this process will take some time, during this time the bid is not optimal, it is recommended that frequent changes do not bid and budget settings. 3. Pacing I can disable it? A: At least not now. via: adexchanger