Tencent game's big ambition is to become the sole head of overseas high-quality game, from the cooperative and then holding, circuitous road to drive on the light already cooked[IT Times Editor's note] Tencent games big ambition is to become the game's exclusive high-quality overseas head. To this end, Tencent Games has been insisting overseas strategy, after several of cooperation then from holding, circuitous road driving has been cooked on the light. Tencent game lead in 'sea', fired the entire Tencent brand, brand channels provide other services for the convenience of overseas output. This article will show you together, Tencent games overseas investment and branding circuitous road of greed. I have always wanted to write a series of articles on Tencent games, but suffer from relatively undisciplined own, a full two months of procrastination the time has yet to write. Am very sorry for this, 'Tencent to dominate the global game of the third battle,' the long overdue. In the previous 'Tencent to dominate the global game of the second battle,' I focuses on quality Tencent buying large overseas IP, which is paving the way for the overseas markets made. Tencent recently released a high-profile 'Tencent mutual IP movie star entertainment program', hopes rely on their own games, animation and high-quality IP resource literature to develop film and television, to build pan-entertainment world. But for Tencent, the game still is fundamental, but it is still essentially a movie planned in order to better promote their own game. Big ambition to become the sole head of overseas high-quality games in a news occurred shortly before I was quite shocked that King's 'candy crush Legend' official visit Tencent things gaming platform. In fact, I am not very optimistic about this cooperation, because the game market has been retained in nearly two years, the people who play already played. King is willing to cooperate and Tencent game premise, in fact, because the income of the game has begun to decline, whether or APRU DAU also difficult to continue to grow, and some degree of cooperation Tencent's a bit like upset. But Tencent executives of two words really intriguing. Senior vice president of Tencent Ma Xiaoyi said: 'Tencent has always hoped to worldwide quality mobile games to the masses.' Wang Bo, vice president of Tencent game is declared: 'In the end of the tour era, Tencent and around the world The developer has a lot of contact, and more places to set up branch offices in the United States, Japan, Korea, etc. And this is a relatively long-term relationship, not only with a vendor, but with the entire industry cooperation. 'Tencent introduced into overseas high-quality game China is no longer a strange thing, do not say Tencent cooperation with Activision Blizzard's Nike Kobe 9 EM 'Call of Duty OL'. Tencent in hand tour of this sparing no effort to introduce, as early as March this year, Tencent announced the acquisition of 'Monster Pinball 'exclusive rights in mainland China. In addition, Nike Zoom KD V there are rumors that Tencent is has been 'Long-Lost City' alone on behalf of the rights in mainland China. If so, two of Japan's top-selling mobile games have been Tencent capsule into his arms. Tencent hope that through the introduction of a large number of overseas high-quality games, these games become de facto head. China this huge market make these games get far more than their total income in other countries, and with the Womens Nike Zoom Hyperflight PRMNike Air Jordan 10 depth and Tencent cooperation, these gaming companies rely on Tencent's no doubt will become increasingly strong. In fact, Tencent and those from overseas game companies to cooperate and then holding, circuitous road to drive on the light cooked, is not only to introduce a single-game success, because, according to Tencent has always been the habit, usually direct cottage plagiarism, then borrow their opponents rolling mass of users. Tencent desire to help is through these overseas game companies into China, after 2015 Latest Nike Shoes they increase revenue, and then reach a stable and lasting strategic partnership with the well-known overseas game developers. And this relationship is usually starting to build a game from the cooperative relationship of trust, making a small stake until conditions are ripe, if we could, would gradually increase the proportion of investment. Tencent inventory a bit in recent years a number of investment areas in the game that I know of. 1. Complete the acquisition of Riot Games (represented as 'Heroes Union'), representing 92.78% shares for Heroes Union escort operations in the country, from worries that League game closer to the Chinese market, to fill itself DOTA class game market gaps, verify their 'competitive game will be online,' the strategic vision. 2. In the remarkable 'Activision Blizzard ransom case', Tencent invested $ 1.4 billion, which holds a 6% stake, has a certain initiative in the future Activision Blizzard's games proxy negotiations, the biggest enemy sniper end tour Netease. 3. Purchase Level Up 49% of the issued share capital, Level Up will also be part of the option granted to Tencent, 67% of its issued share capital. Level Up is a Singapore company, is one of Brazil and the Philippines, a major game operators. Host the first big game 'GTA V' agents in Asia is the Level Up, where small admire about Tencent's prescient 4. $ 330 million acquisition of the issued share capital EpicGames 48.4% of the shares, Tencent entitled to nominate directors EpicGames Board ʱ?? Epic Games1991年创立于美国, is a global leader in digital games and interactive graphics technology developer. Famous computer game 'Unreal Tournament (UnrealTournament)' series, 'War Machine' series are all his works. EpicGames Another notable achievement is the development of the Unreal game development engine (UnrealEngine). The latest Unreal Engine 3 (Unreal Engine 3) is set for a complete game development framework DirectX 9/10 PC, Xbox 360, PlayStation 3 platform prepared a large array of core technologies, content editing tools, support for high-end development team infrastructure projects. The engine has been such as Microsoft, Sony, EA, THQ, Ubisoft, Vivendi, Midway, Atari, Nike KD 7 Kids Edios and many other world famous game company adopted. 5. It was also recently invested 20 billion won Tencent famous Korean game companies PATI Games and $ 500 million stake in South Korean game makers CJ Games28% of the shares. D Rose IV Of course, these are relatively clear information is not comprehensive enough, so he intercepted a Pingwest in November last year to write about the 'BAT's overseas investment and M \u0026 A business,' a text section on Tencent. Clearly we can see that the vast majority of overseas investment Tencent has focused on the game field. Perhaps Blizzard Tencent and cooperation is indeed such a case. July 2012, Tencent entered into a strategic cooperation with Blizzard officially announced the proxy Activision Blizzard's new work - tailor-made online games for the Chinese market, 'Call of Duty OL'. A year later, Blizzard spent $ 5.83 billion to repurchase part of the shares of its parent company, France Vivendi (Vivendi) holds, while the identity of Tencent become the only industry investors. Through strategic Air Jordan 11 stake in Tencent has Activision Blizzard of approximately 6% of the shares, which may be only a preliminary attempt Tencent. Blizzard because the body is too large, Tencent is also unable to carry out overall control of Blizzard, but other volume relatively small company, perhaps it will wait to complete penguin holding a. Tencent Tencent games from overseas strategic value output in the recent My friend Ding Peng wrote 'Heroes Union in the end do not make money important? 'In his view,' Tencent is LOL as a brand in the business, such an approach would make revenues diversified, not just the periphery, but also such brand licensing. In addition to these derivatives outside the game directly see the see interest, there is a another we need to pay attention to, is the birth of Tencent's other game. This is called the linkage effects Tencent by LOL gather most of the domestic game players, these players for the overall brand Tencent game shape is an intangible asset, for future development Tencent game has a great advantage. 'In fact, this is Tencent games always insisted overseas strategy. Tencent game lead in 'sea', fired the entire Tencent brand, brand channels provide convenience for overseas output of other services. Also based on this, Tencent Tencent Interactive Entertainment Division game business belongs, continue to 'Tencent game' words as Tencent's Nike Air Jordan 13 gravity into its sub-brand. In 2010, Tencent game also worked in the United States to do the brand roadshow on Wall Street. The phrase 'Tencent Games intention to create happiness' although have been friends spoof as 'Tencent money to play your game MB', but have to say Tencent game brand already enjoys popular support. The most critical step in the sea Tencent Holdings game is the first overseas game companies, on the one hand Nike Barkley Posite Max to get involved in the upstream industry content development, making it easier to make long-tailed game content Tencent segments play the advantages in Nike Air Zoom Flight The Glove its user platform. On the other hand use of these game companies to promote Tencent gaming brand, marked Tencent mark for all games. But before holding, Tencent must first establish contact with each other, we entered into a collaboration. So the first game to introduce overseas high-quality China, which became what I call Tencent to dominate the world's third game in the most important step in the battle. (PS: Even without reaching investment intentions, these games can also help make money Tencent, Tencent absolutely no loss.) [IT Times Editor] Although Tencent game plagiarism widely criticized by everybody, but by its agent three games : 'DNF', 'Cross Fire,' 'Heroes Union', and almost single-handedly propped up with a breakdown of the type of market also applauded by the market. In the production, Tencent also Chushoubufan several works, which is inseparable from its internal competitive mechanism, of course, and some foreign manufacturers comparison, or a lot worse. Tencent can be dominating the global market, and its inseparable champion in the Chinese market, now one way or another foreign partner to play with Tencent, the future will be even more terrible. [Editor / author Jun Wang Lina] World CPIC, micro-channel public number: shumapingjia