Consumer mobile Internet era lawtechnology to promote social progress, and marketing people for specific goals to promote information transfer efficiency of enterprises and companies, enterprises and individuals, between the individual and the individual, and keep up with technological trends to optimize the means of communication is one of our basic skills. Mobile Internet is changing the country's management, business model and our way of life, these changes Burongfenshuo, who can not stop, some people stood on the air, was also left Cheap Nike Air Force 1 High Unisex Blue White Shoes in the bottom. From the general equivalent birth, it would give 'exchange' into a more personal gain ingredients, which 'exchange' to the 'deal', and had the concept of goods. Later, the types of goods increased, the industrial revolution broke the long-term equilibrium value of the goods and the necessary labor time, so that the 'people' can get a better return in the same labor time. Development of transport and logistics so that people can be exposed to more and more types of goods, with an outstanding reputation, channels and proxy mechanisms commodity production, and all this production is only around a movement to expand the consumer - the consumer. Is both one of the troika pulling the GDP consumption, but also the manifestation of the narrow way of life, the state policy in order to boost consumption and optimize our consumption in order to improve their ability to work hard. Small bottle of beverage, to a large luxury car, why would we choose it instead of other brands? Before we make purchasing decisions what happened? This consumer law but also from each era. Consumer behavior theory originator --AIDMAAIDMA US advertising experts ES Lewis in 1898 proposed the theory of consumer behavior, until today, some IT-developed countries / regions and the theory of consumer behavior still fit. This theory holds that produce most of the buying behavior will go through the following five stages: Attention attention → Interest → Desire to arouse interest in the desire to deepen our memory → Memory → Action contributed to the theory of action is fully in line with consumer decision-making behavior of the network 1.0 era, information The birth of the one-way flow of consumption patterns, and the reaction in which A (attention), I (interest), D (to arouse desire), M (to enhance memory) consumers are passive acceptance of advertising or promotional generated after only A ( led action) is the active behavior of consumers, the significance of this theory is that the combination of psychology fully decomposed motives of consumer behavior, to enable enterprises to optimize the processing targeted on AIDM four nodes, increase your conversion rate. 2.0 Evolution of consumer behavior --AISAS information explosion, people increasingly tend to make their voices heard, throwing their views, while technology is constantly progress, hardware processing power increases exponentially with Moore's Law, mass storage technology allows more generating more data, hardware 'disaster recovery capabilities' are becoming less important, so forum, blog, SNS, everyone, microblogging turned up, break-man, providing people with sound platform. Needs and technology fit motivated the new platform, where there was opportunity, the new platform new ways, but also created a new consumer behavior --AISAS, this added element of interaction theory is that we produce consumer decision-making through the adoption of new media the following The five stages: Attention interested in attention → Interest → Search active search operations → Share → Action facilitate information sharing compared to Lewis's classical theory, new consumption patterns join more attention after interaction subjective consumer behavior, in which S (Search ), A (Action), S (Share) is a consumer Authentic Nike Air Force 1 Unisex Beige Brown Shoes initiative's performance, the classical theory of D (to arouse desire), M (to enhance memory) covered by S (active search), where the difference lies in the classical theory of D, M step for the dissemination of information enterprises 'can not' make consumers desire in the subconscious and enhance memory, and the new theory suggests that consumers will be interested in the initiative to find a product by technical means, to obtain comprehensive product information and reviews, the new model of this step can play a decisive role in the purchase process, often the consumer will make the decision after the search is purchased. AISAS Air Jordan 21 in another large complement the classical theory is an interactive tool for creating 'share' mechanism, it is precisely because of sharing the existence of this action, breaking the one-way progressive model, consumers can these first four steps from AISA in any of the steps to jump directly to share, A / I skip sharing purpose may be for help, the purpose of the search Skip search can share experiences, to make their search results of the work will not go down the drain. Sharing more significance is that it can initiate the next round of consumer behavior, we see a friend buy merchandise and he commented on the goods, if there is a demand or we just have a potential demand, then it will directly stimulate the desire to buy, quick to buy decision making. SCIAS mobile Internet era Google Q3 2013 report released by China's smart phone penetration rate has reached 47 percent, in 2012 this figure was 33 per cent, 60 per cent in 2014 to break a foregone conclusion. Gyroscope, GPS positioning and other functions have become standard configuration thousand dollars less smart phone, combined with 3.5G, upgrading and tariff adjustment 4G networks of major operators, declaring the mobile Internet era begins in earnest. At the height of the Internet and mobile communications technology integration today, consumption patterns changing, according to the format of the classical theory I called him SCIAS: Search Active search → Compare similar interest in comparative → Interest → Action facilitate action → Show showed off the baby consumers First search needs or target merchandise category (Search), by the search engine, the Air Jordan 18 electricity supplier website to be online under a similar 'I look up' mobile terminal to search; be similar goods or services by category search active comparator ( Compare), if the direct target in the electricity business site search products, will also receive push messages similar goods; after the initiative to understand, compare the behavior of consumers still think that if there is a demand for a commodity is interest (Interest) results in a purchase decision ; if the entire transaction process, including hardware, network, station-end server, payment systems, including smooth and unimpeded, consumers will complete the purchase of Action (Action); consumer after receiving the product / service if deemed good experience, the general will through Social media show up (Show). Show results came out into three categories: inconsistent with the needs of most readers do not have any real impact, or for improving the representation or brand favorability; exactly in line with the needs of readers, two and know (strong ties), the Readers may directly contribute to consumer decision (Action); if two people are weak ties (such as spread through the microblogging), readers have such needs, then the Show → Interest → Compare → Action completed the purchase action. With respect to the classical theory of one-way flow of information environment of the birth of AIDMA, we can see the way SCIAS propagation model are also present information dissemination as mobile Internet - there is no 'end', after the 2015 Latest Nike Shoes completion of the first transaction action will Due to differences in the strength of the relationship between the generation of a variety of results, which will bring more challenges in all aspects of information processing, because they need to consider more demand scenarios to create more perfect closed loop to facilitate conversion. Why first step is to take the initiative to search for? Search motivation where? I think that the people affected by the fragmentation of the mobile Internet era of information affected more aware of what they need, but also more imaginative, so the search of motivation is simple - their needs. Every day we are inundated advertising, residents in big cities every day from various sources passive exposure to hundreds of advertising, its impact on our consumption decisions more and more. For new immigrants mobile Internet, if he wanted to buy a car, he would find a car comprehensive website, enter budget, buy B-level or A-level, buy car or SUV and other information, selected a group of models, and then again combined brand image, appearance, detailed configuration, technical and other information horizontal comparison, repeated screening after making consumption decisions. Air Jordan CP3 For advertising numb us now for a single model of advertising is more a reminder that we are not to buy a car? Or is it the change it? Overall we received information more remain in merchandise category level rather than specified. There is another situation: I may simply have not seen, heard of such goods / services, and even uncertainty about this product / service exists, my action is my purpose to be achieved enter the search engine or the 'Universal' The Comprehensive electricity supplier website, they will tell that we are looking for goods / services in the end what is, or what you recommend to the closest. Search and filter are often carried out step by step, so the category of words appearing more and more in our lives. You take the smart phone standing in a strange place, the problem you are experiencing is a bit hungry, looking for a place to eat, and now the solution to the problem is simple - open the map tool to locate the current position, search the surrounding ' gourmet 'information, see the comments and per capita consumption of other consumers, combining cuisine and my distance, horizontal comparison of each restaurant, making consumption decisions to solve their own problems. After I put the behavior of the model purchased from share (Share) changed to show (Show), because the mobile Internet era we have a stronger personality: each person wore a head, hair photos microblogging meal, road micro letter to express the way some feelings, but also immediate and strong message, often do not spend too much time to weigh every word and image PS landscaping. The Show is just an emphasis on personality vocabulary, I made this picture, there is no purpose, may not make sense, but I want to send it, by sending me to get some psychological satisfaction. Mobile Internet without time and geographical constraints, a substantial increase in the frequency of Show will see your circle of friends in the micro-channel number of the goods / services will appear every day, we know that we can not escape the big show in the middle of the field. Science and technology to promote social progress, and marketing people in order to promote a specific target information transfer Popular Nike Air Force 1 Mens Blue Green Shoes efficiency of enterprises and companies, enterprises and individuals, between the individual and the individual, and keep up with technological trends to optimize the means of communication is one of our basic skills. Mobile Internet is changing the country's management, business model and our way of life, these changes Burongfenshuo, who can not stop, some people stood on the air, was also left in the bottom. Mobile Internet has brought us a Coorong node reincarnation is to continue to grow toward the sun, or become a competitor of fertilizer, all this depends on your speed and attitude. News Source: NetEase author: Li Dou