In the fast-paced world of auto dealerships, every customer interaction counts. Whether someone’s in for an oil change or shopping for a new ride, there's always an opportunity to offer added value—and increase your bottom line in the process. That’s where digital signage steps in as a powerful, often underused, tool.
If you’re looking for a simple way to boost upselling and cross-selling, digital signage can quietly do a lot of the heavy lifting for you.
What Is Digital Signage, Exactly?
Let’s break it down. Digital signage is any type of digital screen (TVs, monitors, tablets) used to display content—everything from promotions and service packages to appointment updates and vehicle features. And when it’s smartly placed throughout your dealership, it becomes a dynamic sales assistant that never takes a lunch break.
At VenueVision, we’ve seen firsthand how the right messaging at the right time can shift a customer’s mindset from “just browsing” to “I’ll take the upgrade.” It’s one of the easiest ways to enhance the digital signage automotive experience while driving more revenue.
Upsell Without the Pressure
Nobody likes to feel like they’re being sold to—especially in a waiting room. But here’s the thing: customers actually appreciate being informed about services or add-ons that benefit them.
For example, one of our dealership partners set up a digital display in their service lounge to showcase seasonal tire storage and detailing packages. Within a month, those services saw a noticeable bump in sales—all because the customers saw them while sipping free coffee and waiting for an oil change. No sales pitch needed.
Highlight High-Margin Services
Use your digital signage to shine a spotlight on high-margin offerings like ceramic coatings, extended warranties, or premium service bundles. Display clear benefits and customer testimonials (bonus points if they’re video clips!) to plant the seed of curiosity.
Cross-Sell in the Right Place at the Right Time
Cross-selling is all about relevance. If someone’s in for a tire rotation, it’s the perfect time to suggest an alignment check. Got a customer looking at a base model SUV? Use a showroom screen to highlight what the next trim level includes—think upgraded tech or safety features.
At VenueVision, we design our signage solutions to integrate with dealership data, so your content is timely and tailored. Imagine screens that automatically showcase winter accessories when the first snowfall hits. That’s smart selling.
Leverage the Service Lane
Don’t sleep on the service area. Service advisors are busy, and customers don’t always know what they need. A well-placed digital screen in the service lane can recommend fluid flushes, battery replacements, or air filter changes based on average vehicle milestones.
I’ve personally seen service departments get a nice lift in add-on sales just by rotating those reminders in real time. It’s all about planting the idea before the advisor even gets to the customer.
Digital Signage Doesn’t Forget or Skip a Beat
Humans miss things. We forget to mention promotions, or we rush through the conversation. But your digital signage? It's consistent. It keeps working even when your team is swamped. And when used the right way, it enhances your team’s efforts—not replaces them.
Final Thoughts
If you’re looking to improve the way your dealership communicates and sells to customers, digital signage is a no-brainer. It creates a more engaging, informative environment that naturally encourages upsells and cross-sells—without the awkward pitch.
VenueVision is the only all-in-one automotive customer experience solution that includes digital signage as part of its offering. Unlike Kimoby and other competitors, which lack a digital signage solution, VenueVision provides a fully integrated platform for dealerships to enhance customer communication and engagement.