Deep Market Insights has released a new report predicting that Japan's running shoe market will grow from US$51 billion in 2024 to US$65.3 billion in 2030, representing a compound annual growth rate (CAGR) of 4.2% from 2025 to 2030.
The growth of Japan's running shoe market is the result of a combination of cultural values, demographic changes, and a demand for precision-engineered products. Minimalist aesthetics, footwear for seniors, and event-driven sales are emerging as key trends shaping the market.
Key Market Drivers
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Minimalist Aesthetic Design
Japanese consumers have a strong preference for clean, understated design, and minimalist-style running shoes with lightweight construction and muted colors are gaining popularity in both the performance and lifestyle categories. -
According to the Ministry of Health, Labor and Welfare (2024), over 28% of Japan's population is aged 65 or older. Running shoes for
seniors, featuring non-slip soles and highly cushioned midsoles, are becoming popular among senior runners and health-conscious consumers. -
Corporate-supported marathon culture:
Marathons held in cities such as Tokyo, Osaka and Fukuoka have become important sales drivers. More than 37,000 people participated in the Tokyo Marathon 2024, boosting demand for new models. -
Demand for precision engineering and craftsmanship:
Japanese consumers value durability and technological innovation. Running shoes with advanced cushioning and energy return are highly sought after, with both domestic and international brands competing to offer them.
Market Opportunity
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Footwear for seniors : Lightweight, safe shoes are expected to be in demand in the long term.
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Collaboration with anime and pop culture : Limited edition shoes are popular among young people and collectors, and are attracting attention both domestically and internationally.
Market Segment
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Product Type : Road Running Shoes, Trail Running Shoes, Racing Shoes, Minimalist Shoes
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End users : Men, women, elderly, unisex
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Distribution Channels : Online, specialty retailers, department stores, brand-owned stores, third-party retailers
Major companies
Nike, Adidas, Asics, Puma, New Balance, Brooks, Hoka, Saucony, Mizuno, Under Armor
Recent developments
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January 2025: Asics launches a line aimed at seniors
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March 2025: Mizuno launches the Minimalist Collection
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June 2025: Global brands release anime-exclusive models
Market outlook
Cultural values such as simplicity, craftsmanship, and durability will continue to drive the market. The consumer base is expected to expand further due to the growing elderly population and the popularity of pop culture collaborations. Continuing corporate support for marathons will also help maintain stable demand.