Shopee連携物流の活用法：日本→東南アジア プレイブック

Turning delivery into a system

Shopee-enabled logistics means using shipping options integrated with Shopee to standardize label issuance, tracking milestones, and customer update notifications within the platform. This simple decision reduces the risk of cancellations, support inquiries, and negative feedback. This is especially effective when selling from Japan to multiple Southeast Asian markets.

Don't DIY, start with SLS/SSL

Shopee Japan describes SLS (Shopee Logistics Service) as "Shopee's in-house delivery service available on the platform." Selecting a delivery channel is an important part of the initial setup, with SLS positioned as a route provided by Shopee. Once set up, all you need to do is prepare shipments in Seller Center and follow the SLS shipping procedures associated with the selected delivery channel. The benefit is "reproducibility." Even if the number of orders increases, the same process can be followed for each order.

Pricing for Reality: Shipping, Handling, and Rebates

According to Shopee, shipping costs vary by market (country) and sometimes even by buyer's zone, and an official rate card is provided for reference. They also explain "shipping rebates." For qualifying orders, Shopee will cover a portion of the shipping cost, which will be automatically applied after the order is placed. Design promotions and bundles based on the "arrival price including shipping," not just the product price.

Let tracking information guide your customer support

Shopee states that logistics information for delivery tracking is located within the order details. This is a strong operational point: your buyers can check the status for themselves, and you (or your team) can get consistent answers based on a unified timestamp, not guesswork.

Conclusion: Create a machine (mechanism) that is resistant to boredom

Shopee integrated logistics is how you transform cross-border sales from chaos to operation. Use SLS/SSL for your products, set up your delivery channels early on, and treat shipping fees and rebates as part of your conversion strategy.

Why Partner with Leesunhwa Co., Ltd.?

As an official partner of Shopee Korea, Leesunhwa Co., Ltd. supports Japanese sellers expanding into Southeast Asia through Shopee Japan. We provide support for beginners to get off to a lean start without worrying about logistics, and for brands, we support a rapid entry with our end-to-end execution capabilities spanning logistics and marketing. Specifically, this includes warehouse operations, live commerce support, local influencer programs, review operations, and more. You can focus on your products and positioning, while we handle the heavy lifting.

References