The Intention Economy: When Customers Take Charge by Doc Searls
The Intention Economy: When Customers Take Charge download
The Intention Economy: When Customers Take Charge Doc Searls ebook
Publisher: Harvard Business Review Press
ISBN: 9781422158524
Page: 320
Format: pdf
We are extremely fortunate to have Doc Searls with us to discuss his new book The Intention Economy: When Customers Take Over. And if you're a business manager, The Intention Economy is essential reading. Co-author of The Cluetrain Manifesto, a book that was Amazon's #1 sales & marketing bestseller for thirteen months, and author of The Intention Economy: When Customers Take Charge, → Learn more. Intel, Xerox and Digital essentially released Ethernet into the public domain while IBM wanted to keep Token Ring fully private and charge or it. The Intention Economy: When Consumers Take Charge, by Doc Searls at Amazon.com. Our own Jon Lebkowsky will be leading what should prove to be a far-ranging discussion. The WELL: Doc Searls - The Intention Economy. Guest: Firstly, I want to make clear that the idea of this is basically to extrapolate out into the future as to what's likely to happen as more tools to express intention fall into the hands of customers. Articles: Telecommunications, by John Give me a typical day in the life of a consumer in the intention economy when this world may have come to be. Think of it as an API for dealing with empowered customers.
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