Do you need to hire an SEO agency or a freelance to improve your natural or paid SEO? Are you asking yourself the legitimate question of the costs that this represents? Which price seems best suited to your situation? This is what we are trying to address in this topic.
How is the price of a Google SEO service determined?
In the profession, we readily speak of ADR or average daily rate to determine the prices of services. In SEO, the pricing criteria in SEO agencies depend on several factors, but the main one is that of the man / woman / project time. For example, the ADR may vary according to criteria linked to the own profitability of the company concerned. For the customer, the price will therefore be studied according to parameters which require more or less time as a priority. Here they are:
- Its objectives in terms of positioning , traffic, conversions;
- The degree of competition that we can easily look at in terms of the CPC;
- The sector of activity in which it operates;
- The size of the website;
- If it is an online sales site or another solution;
- Its ability or not to implement the recommendations made during the audit or support;
- Whether or not they want to outsource aspects such as development, web writing or even the establishment of partnerships / netlinking.
At Facem Web, we can intervene on Internet sites directly, also offer you Web writing through specialized writers including in your field of activity, but also provide you with regular recommendations. By using our services only on this last point, it is possible to benefit From SEO or SEA expertise without using all the time necessary for other subjects such as integration, development, or even writing. This is an option generally taken to create synergies with your marketing and development teams, for example.
Ask us for advice, it's our greatest added value
Our objective is to support you towards the success of your visibility on search engines like Google, by adapting as well as possible to your budget.
How much should I budget for my Google SEO?
Here the answer to the question is not simple without having carried out a first diagnosis of the website . That said, the objective criterion takes precedence. For example, it is often easier to have positioning objectives in local SEO than on national or international coverage. The degree of market competition may however weigh this assertion. It is indeed not easy to be positioned on the expression “locksmith Paris” without using great means and time.
Estimate an annual budget for a SEO service
Ideally, this budget is best viewed as a long-term investment. The optimization techniques of a website take their effects over time, in a few months at least . Certainly, in Google Ads referencing, you could have faster results by paying but again, The Account History Has An Impact On The Quality Score Here Again. . Likewise, It Is Possible, Using Very Aggressive But Not Sustainable Techniques, To Quickly Position The Pages Of A Website In Google. This Is Not Our Philosophy Of The SEO Profession Or, in any case, it is not a practice that we support in the vast majority of the subjects we deal with. It is indeed a question of making a cost / risk assessment before embarking on a service.
When to request a Google SEO service?
If search engine visibility is a critical goal and you derive a significant portion of your revenue from the web, the answer would be to say “at any point in the life of your website”. In practice, however, it is strongly recommended to contact a referral agency when:
- The creation of your website, to check that it will be able to meet the objectives that you set for yourself.
- The redesign of your website, because it can gain or lose in traffic and positioning very quickly;
- In the event of an unwanted loss of traffic (in particular the cases of Google penalties);
- For the operation of your website, if only to make scores on performance or to continue to exploit the roadmap towards more visibility;
- To check that the service provider you are already using is performing;
- To launch new products on the market, in particular within the framework of an E-commerce;
- When you decide to take an interest in netlinking;
- When you have an E-reputation management need;
- When you need web writers (We give precise briefs to providers).
How to ensure the seriousness of the SEO agency?
The first thing to do is to ask for references, details also about the methods used. We mentioned above the cases of rapid referencing which endlessly end in a loss of traffic, or even worse; Ask how the agency is organized to be able to boost you in the search results!
In addition, in the vast majority of cases, your contact person must offer you an SEO audit. It must be technical and semantic (it is not a simple search for key expressions). The latter is important to understand the complete environment of the site And especially to program a list of strategic recommendations for the months to come. An audit is the opportunity to do a complete check-up to establish an effective roadmap.
Ask the professional about the trade by preparing a list of questions in advance. This profession is particularly technical, it is necessary to ensure the background of the professional in question.
How does a SEO service work?
We make sure to make the appropriate recommendations only after having reached an agreement as a team on your situation. For us, teamwork is essential because it allows us to discuss the ideas and potential of a website. Taming Google is not simply positioning the site on key expressions, it is above all having a strategic logic. To succeed, we talk a lot with you and your teams, especially at the start of the service. At this stage, better understanding you and better understanding who your customers are ensure us to have better thoughts on our todo-list then translated into recommendations .
The discussion then continues through regular reports that we send you and which also allow us to expand our recommendations and suggestions.
We remain at your disposal and discuss your strategy and your objectives.