The Amazon Kindle app for iOS devices, which is designed to allow Amazon-purchased ebooks to be read on the iPhone and iPad, was today updated with several new features. On compatible iPad models. Kindle / Kindle Touch / Kindle Paperwhite. Tap the Menu button on the home screen. Select Settings. Tap the Menu button again. Select Device Info. Scroll down to find the Wi-Fi MAC Address.
Update: Props to Amazon for finally listening and to the Kindle iOS app. Amazon isn’t just depriving us of the ability to switch on or enjoy some other basic typographical amenities. Jeff Bezos and friends also think we don’t need the option of vertical scrolling, which, on a tablet or cell phone, can happen when you slide your fingers up or down the screen. Mind you, I can understand why Amazon E Ink Kindle devices lack it—the screens probably cannot refresh quickly enough, or other barriers might exist such as power consumption issues. But it is inexcusable for Amazon not to permit vertical scrolling in iOS and Android apps that run on LCD phones. In fact, as TeleRead community member Barry Marks helpfully pointed out after the first version of this post went up, Amazon actually offered vertical scrolling on the since-discontinued.
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“You don’t even need a finger to do it,” Barry. “Just tilt the phone back a bit and it scrolls. Hold it parallel to your face and it stops. Tilt it forward and it scrolls backwards.” Try better ereading apps such as and you’ll see what I mean about the glories of vertical scrolling for those who prefer it. Most definitely.‘s developer, Winston Chen, is so enamored of it that for a while it was the only choice. Quite logically, some Amazon customers have. As with Amazon’s lack of an all-text bolding option for the people with contrast-sensitivity issues, the root cause of the problem could be lack of empathy either from Jeff or his corpocrats. Amazon perhaps believes that everyone reads in the same way and prefers the paging option.