footwear market is conservatively estimated at more than 35 billion
yuan, annual growth rates in excess of 15%. The outstanding
characteristic of the industry is: market concentration is low, growing
up in space. 2009 women's market in China under the influence of
internal and external factors have changed.Women's Trio: Belle Daphne
SaturdayAt present, China's shoe market, while Belle brands, is famous
for its terminals. lebron zoom soldier 1 for sale
Currently
in mainland China more than 9,000 more Terminal sales channels, even
international giants such as Nike and adidas all needs with Belle's
network to expand the Chinese market. Women's shoes in the market, to
win women's shoes sold first was Daphne. Victoria success group was
founded in Hong Kong in 1987, has developed into a footwear research and
development, production, processing and sales of diversified business
group, brands to enter the mainland domestic market in 1990 to create
their own Daphne, Daphne now has become China's first brand of women's
shoes, and the Group has become a leader in the production
and
marketing of Chinese shoe industry."Daphne" brand have sales of the
first 6 years in a row, becoming China's first brand of women's nike lebron 11 low turbo green
shoes. In addition, the group in early 2003 and the world famous sports
brand adidas classic line in cooperation with China, solely responsible
for the product in the retail business in mainland China. Sales
performance is very proud now.There is also owned by Daphne "Daphne" and
"shoe" two major brands. Semi-annual report shows that despite the
store rent and cost pressures in the opening, but the "Daphne" remains
59% 's gross profit margin, and "shoe" as the new brand, there are gross
margin table 54%. Inside in the second half, the company will also put
on 122 "Daphne" and 139 "shoe" at point of sale. Proud sales
achievement, the "shoe" is a contribution credited. "The shoe" is
different from the Daphne, the price more affordable technology, "shoe
is not expensive," different from Daphne sells women's shoes, "the shoe"
sells men's and women 's, children's shoes, and even some of the
footwear.
Hundred Li, and Daphne compared to, designed do shoes
of "Saturday" of features is: always insisted "simple consistency" of
more brand strategy, that vertical integration to focused do shoes, does
not like hundred Li as, in male shoes, and leisure shoes field multiple
expand, but full using network advantage and brand advantage, take card
bit department store Mall, personal followed, and imitation hundred Li
of way, wide provision "shop in the shop", avoided "roadside shop", thus
achieved has fast development. 2009 women's shoes on Saturday listed
for the shoe industry a lot of shock. After the listing, that is pushing
low end shoes 69 brand.Women's shoes capital operation stage for all
three giants who can win in the complex market? We'll see what happens.
Shoes spoiler: shoe love boss Baocheng investment shoesShoe market there
are always new brands to