report made by: mulinsen's brand value has reached 2.168 billion yuan. A short time to achieve such a proud result, certainly the business strategy, therefore, HC editor of fashion ", Fu sheng shoes Ltd, Shishi, Fujian," conducted an interview with.1Zhang Xiaoqi, Vice Chairman and India photo customersHC clothing Editor: rise of casual shoes, wood Linsen creating 2.168 billion in 7 years, what are the success factors?On products quality of pursuit is wood Linsen success of important factors is one of, "wood Linsen" oakley sunglasses holbrook ebay
leather upscale leisure shoes introduction Italy most advanced of production equipment, featured Europe imports leather, used double poly amine fat material made international pop big late, within layer cushion and the lost gas road system can elimination ground back earthquake, reduce feet late by by of pressure, has warm, and ventilation row Khan, and wear, and feet sense comfortable, features, and has won "Fujian brand products", "national exemption products" and "2004 China leather name shoes", dozens of items award.
Trademark in 2002, was recognized as "Fujian famous brand", and increasing visibility and reputation, a good basis for the creation of brand-name. Company is committed to creating an international brand as its mission, under the leadership of the Board, walked out of a unique path of development.Secondly, wood Linsen pay more oakley sunglasses fuel cell ladies
attention to build their brand image. In recent years, Fujian Quanzhou, Fuzhou and other areas as the representative of domestic footwear enterprises, whether it be sneakers or casual shoes, are faced with an unavoidable dilemma--product trend, which is domestic footwear brands need to overcome "bottlenecks", while domestic brands how to break through? At this point, mulinsen for domestic brands carve out a road to success. Mulinsen the beginning of the creation, it established a wood Linsen brand positioning--"nature and leisure", and has been consistently implementing the "nature and leisure" course, advocating "nature and leisure, identity, family, health, harmony, success" philosophy,
into the mulinsen of products. This not only makes the wood Linsen has maintained a market share advantage, and resonated with consumers, enabling consumers to purchase wood Linsen product, will naturally think of the "nature and leisure" in the minds of consumers, establishing a solid, solid brand image, identity, accepted by the consumer.Once again, accurate market positioning is also one of mulinsen success factors. From the national perspective, the shoe brand on the market today can be divided into three categories: international brands, the domestic brands and brand extension. International brand by customers purchasing factors, is still at the cooperative competition "cake" stage, in no hurry to complete expansion, but to both product and image force advantage, focusing on cultivating wealthy customer loyalty. Domestic brand refers to the domestic professional