University and Peking University growing enterprise class President nearly 60 participants gathered to Jinjiang, "how to do a sports marketing" theme was fully discussed.Take this opportunity to combine Jinjiang late last year were oakley big taco sunglasses ladies
successfully awarded the "national sports industry base," this hot, journalists specially invited experts and representatives of students visit our "living room", in relation to how Governments and enterprises in Jinjiang sports base for operation and development of the Exchange.Dialogue participantsFormer Deputy Director of BOCOG's marketing department Xu ZengwuBeijing investment management limited, General Manager Liu JianliNew property management limited, Executive Vice President of the Yangtze River, Hubei Tong ShengBrands are Jinjiang advantageThe Jinjiang economic newspaper: compared to Shenzhen, Chengdu, and do you think the development of Jinjiang sports industry base, what are the advantages?Xu Zengwu: it should be said, Jinjiang, the successful "national sports industry base" is closely related to Jinjiang
sports industry. As far as I know, and Jinjiang is a sporting goods manufacturing base in China, sports products include athletic footwear,oakley ten sunglasses price
apparel and sports equipment.Sports industry in Shenzhen and Chengdu, two major bases while sports facilities, sports atmosphere was very strong, but their industries as well as in sports entities in Jinjiang, Jinjiang, sporting-goods brand as well as. Of course, "national sports industry base" located in Jinjiang, or you can make up the insufficiency of sports facilities in Jinjiang, the nurturing atmosphere of the sports consumption in Jinjiang and Quanzhou, to create Jinjiang sports culture.Liu Jianli: Jinjiang brand, especially sporting goods brand occupies an important position in the country. Jinjiang, enterprises, brand awareness is high, this is the absolute superiority of Jinjiang. In turn, the base will help strengthen the Jinjiang brand of sports industry.In addition, Jinjiang, I wanted to create another huge advantage is that the sports industry base industrial cluster effect. Sporting
enterprise clustering, advanced enterprise sales channels and marketing team size, which is an advantage. In my opinion, after Terminal sold in Jinjiang, enterprises not only in Jinjiang-made products, and more importantly through the terminal display, Jinjiang, Jinjiang sports and lifestyle concepts.The Government wants to do a "middleman"The Jinjiang economic daily: do you think local governments should play a role in this?Xu Zengwu: Jinjiang is the third country after Shenzhen, Chengdu sports industry base. As a county-level city in Jinjiang, the Government should lift the city's effort to develop the sports industry, play sports city slogan. As far as I know, Jinjiang presents "build city" such a slogan, I think this is very advanced, through the national sports industry base in Jinjiang, Jinjiang, more and better use of the resources of the State General Administration of sport, take full advantage of the power of sport to promote development of Jinjiang.Meanwhile, Governments to put development of sports industry in Jinjiang, overall economic and social development planning, make sports goods industry, bigger Sport Recreation market, good guidance, strive for more power sources