retro trend overseas, 2008 was back to force the management team is very busy and exciting year, Gui Chenggang started publicity pull back stories in the international media, he hoped that overseas fashion turned the retro trend can speed up the domestic market.That summer, a group of foreign guests invited to the Olympic oakley sunglasses holbrook ebay Games, Belgium Crown Prince, Denmark's Deputy Prime Minister, and Mongolia, such as Vice President, came to the Beijing Wangfujing (45.15,1.05,2.38%) the lisheng Sports store's third floor, they snapped up Chinese goods "Sneakers", because they see the China daily published in the back of the shoe sale at the lisheng sports at Wangfujing Shopping Center News."Retro just accelerated our transformation. "Gui Chenggang told the Post reporter, big transformation back to power in 2008, after repackaging lisheng of Beijing sports counters, just one month's turnover exceeded the previous year's turnover. Showcase stores operating in Beijing's 798 art district, its price up to 538 of limited-edition products have
also become popular.Back to power oakley sunglasses fuel cell ladies began to focus on catering to young people's preferences, development of individual design products. "Now on display at the World Expo is the personal representative of the painted shoes. "Gui Chenggang unfolding back of the brochure, he said these shoes cost between 150-800, is very popular with young people.Pull back simultaneously in selected licensing partners began focusing on more type, in the high end. Gui Chenggang introduction, Fujian sneaker manufacturers to pull back and now, borrowing their cold bonding technology of power, empower them to develop "pull back" brand of high-end sneakers, price to sell to 100-300 yuan each.Showdown in first-tier citiesBut the pull back of this bowl of "retro" meals can be eaten long before? After experiencing overseas gold-plated Warrior shoes accidentally turned into "memory", Gui Chenggang knows, if not continuous innovation in the product, pull back the fashion brand targets will only be walking away.In the wake of improved product line, back to power
started introducing designer hand-painted limited edition canvas sneakers, white shoes on, what customers like patterns, designer paint patterns, customers can also go back and brush and DIY, this practice soon aroused interest among the younger consumers."Warrior shoes first is the fashion image, we now have to combine elements of current, to pull back more than 80 years old renewed youth. "Gui Chenggang says pull back will gradually be recognized by young consumers at the same time, entered the city's terminals. It is learnt that the pull back by working with partners, two or three lines of urban and rural market many sales network, currently has more than more than 200 stores across the country, but rarely in first-tier cities.In late September, pull back the first flagship store opened in Shanghai, also stationed in Xujiahui, Huaihai Road, some major department store on Nanjing Road, announcing a pull back into first-tier cities. "The plan within three years, each District opened a flagship in Shanghai as well as franchise,