In 2007, the Paris launch of the PlayStation 3 was a great moment of solitude for Sony, which had been upstaged by a boat in the colors of the Xbox 360. This was the starting point of the long War of the Next-Gen, although we must admit, most of the buy RS Gold war was between the followers of the brand and not the apostles. But who says arrival of a new generation also said aggressive communication campaign on the part of both companies to try to get the advantage at launch. And as we said a few days ago, it seems that the 80/90 are trendy and Sony surfing on making us a communication campaign for its PS4 worthy of Sega during the famous duel Nintendo vs. Sega. Sony has also decided to take one of the main arguments of the Microsoft conference at the presentation of the Xbox One: that you can watch TV. Update: It turned out that the poster in question does not come directly from Sony, but it is a misuse of the poster a bit more conventional released in England in the final of the UEFA Champions ... We apologize for this small mistake. That said, the story about Google is true and reflects the spirit worthy 90s.Not only does this show that is funny, but Sony has also decided to push the envelope further by paying a visit to Google and buy advertising space by placing links redirecting to the site of the PS4, targeting those seeking words key "Xbox", "Xbox Infinity", "Xbox Next" or "Xbox Event". Oh and by the way the description in the pub is a nice right hook to Microsoft stating that the PS4 "pushes the limits of the game (play) beyond the box (box)"Couple all this finally the revelation of stealth design of the PS4 buy D3 Gold stack before the Microsoft conference and you have a nice cocktail troll. In short, get out the popcorn, the coming weeks may be bloody and oh so fun!