When I do promote, I use articles that involve services and products that I'm an affiliate of.KH: Do you submit your ezine to directories and/or announcement lists and if so how effective has this been in gaining new subscribers to your publication?TO: I'm constantly looking for new ezine and list directories to submit my ezine to..KH: How long have you been running an ezine and how many subscribers do you have?TO: I started in December 99 with no background in marketing or publishing AND absolutely no idea of how to create an ezine. With that said, it is also one of the fastest and most powerful ways of making money on the net.com KH: How important has publishing an ezine been to your business?
TO: In 20/20 hindsight I would say that until I published an ezine and developed a mailing list, I was really just spinning my wheels and destined to become another member of the 95% that make little or no money on the net. saving what I consider to be the most interesting. KH: How do you go about preparing your ezine for publication?TO: I keep up on the latest software, articles and marketing info from marketing pros, search engines, ezines, etc. I read everything I could get my clicker on, followed what the successful ezines were doing and slowly but surely it evolved into something worth reading and advertising in. Also important China Grounding Rods Manufacturers are the few paragraphs that I write at the beginning of each ezine allowing me to establish a long-term relationship with my subscribers.
I would say I receive anywhere between 5-20 subscribers a day just from ezine and list directories alone. Then on Thursday night I take the best of all the material I've saved and form a rough draft. Higher Ground Marketing's mission is to help people make more money on the Internet from home, by using cost effective marketing techniques.Thomas Olin is publisher of Higher Ground Marketing, a weekly publication sent out to 20,848 opt-in subscribers on Fridays.KH: What methods do you use to promote your products or services within your ezine?
TO: I think it's absolutely vital that an ezine not be used primarily to promote your own products or services. KH: Do you write and use your own articles to promote your ezine? How valuable has writing articles been in promoting your ezine?TO: I do write articles occasionally and they are an excellent way to promote your product or service free all over the Internet.I also have various free weekly subscriptions that email me quotes, jokes, and strange facts. Subscribe FREE here: or send a blank email to: mailto:subscribe@ebizinfo2003. There are now 20,848 Opt-in subscribers. I use ezine submission software such as Ezine Announcer and Newsletter Promote.. I cloak the link so it doesn't look like an affiliate link. Friday morning I polishit up and send it out around noon. Plus I gather all the free & paid ads that have been submitted to HGM during the week.KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?TO: Don't use your newsletter as just a way of promoting your programs, keep your material fresh and most of all -- it really helps to LOVE WHAT YOU'RE DOING!