But Ms Clarken did not discount the aggressive ambitions on the emerging online video players also to utilise the expanded TV ratings system for their digital video networks. The web industry has nearly surrendered its long fight against TV ratings measurement and embraced it to make an impression on traditional TV advertising budgets.
"Other sellers is upgrading however it is the possibility for both nike free 4.0 flyknit sides, the broadcasters plus the digital-first guys," she said. "I do not think they'll be taking from one another. It's new money. However, if you think about the US, there is a decline in display [banner] advertising."
Ms Clarken said as the time people spend watching linear TV was stable, video viewing on mobile devices was growing fast because those were making use of it like a time filler.
"It's new hours, additional hours," she said. "Rather than staring out your back of the taxi or train, you watch something. Broadcasters are likely to ensure that their content is available to the audiences anywhere, anytime."
Ms Clarken said broadcasters won't just push a linear broadcast schedule to cellular phones - viewers could also select TV content on-demand.
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