The 2007 Sports Broadcasting Act compels all channels to
Cheap Mens Air Max share “live signals of sporting events of national importance” with DD, without “pre-inserted ads”. ESPN Star Sports, which is in the process of becoming a part of Star India, however, said it would provide live signals to DD with embedded ads. DD refused to play ball, and the case went to court, which told ESPN to provide live signals without ads.
But since ESPN had not intimated DD about the tournament schedule 45 days in advance as mandated, DD says it was left with no time to “procure special ads”. DD could have shown its “pre-existing ads”, but it would have
nike air max 1 had to share 75 per cent of the ad revenue with the channel which provided the feed, as per the Act. This, PB felt, was “unfair”.
It was then that PB “took a call” to show ad-free matches. Mr. Sircar wrote to
nike air max 1 cheap the Ministry, “We would not really lose much, because our own procured ads could always be shown on a later date and we would get 100 per cent of the committed ad sales revenue.”