What is content marketingcontent marketing words is not esoteric, but its meaning talk clearly or take a point brains of this article or content marketing is something belongs to the series. Generally we understand what the problem is, for how to do to be more direction. To explore the topic today is: Content marketing and brush sense of difference. Let's talk about this topic from a misunderstanding, from Classic Nike Air Force 1 Unisex Purple White Shoes the end to pierce this misunderstanding. A misunderstanding: content marketing is to make people aware of your presence to this misunderstanding can be subdivided into two: 1, content marketing is to create viral content of a burst of red network of post, some people burst into tears of video, a group of is crazy turn hundreds of millions of pictures of these people ecstasy content, of course, is good content, communication is good, worthy of collection, and some enduring. Some people think that content marketing is hard to do this kind of viral content output, better, more frequent and more stick. Creative + physical Official Nike Force 1 Mens Gray Red Shoes two-pronged approach to make content marketing engine sustained fever, do not stop. Is it really? 2, content marketing is to put all junctions were blocked in front of the errors mentioned in Air Jordan 18 the above premium content so vicious, requiring constant dry brainstorming this seemingly very enjoyable thing. Another misunderstanding is to block all channels with content, making content everywhere. Yes, if people where you can Top Design Nike Air Force 1 Low Womens Red White Shoes touch, that you do not win? So many companies in addition to its own website and social media, will publish their own content in a variety of third-party platforms, all-pervasive. The flow entrance blocked, trapping people. ? Is it really eye-catching content marketing is not just pierce errors: in the vast eyeball looking sharp eyes of the above errors, one is manufacturing mad, mad one is released, all one-sided understanding of content marketing. 1,2 two approaches mentioned above, Air Jordan 5 is to let more people know about you and remember you, it means there is a sense in anger brush. Only stay in the traditional advertising thinking level, the pursuit of a greater amount of the show, making the eye. And this is only the first threshold content marketing. That is, if done the above two, just passed the first hurdle content marketing. After the study attracted, and then continue to root out the demand, the sharp eyes of the selection and left to Nike Air Max 90 Hyperfuse deal marketing process is complete. For this error, there is a sense that in order to break the brush cage, you need to do at least two things: 1, to determine what characters persona is my understanding that the needs of delegates, each persona behind are a class of relatively uniform? requirements (for example, a three mouth for TV this product, father, mother, son, three people representing different requirements). After your customer needs categories, each of which corresponds to what one can do more than clear, so there is a direction of content. Viral content must understand this content which is poisonous crowd, content versatility stronger, may lower the conversion rate. 2. Related content associated here that the content associated with the general recommendation and a little different. Associated content here is based on association shopping period. A customer from the first visit to the last under a single transaction is a process, by and large initial visit - interest - insight - shop around - purchase orders. Associate content when it is introduced step by step and ran to the purpose, rather than simply let the customer see more. For example, an e-commerce site to sell green, there is a visitor's first visit to see the introduction of what is green pages, during the association recommended when the goal is to generate interest in his green, so associated We should introduce green benefits page B, and B is associated with the page so that customers understand green page C, and so on, until finally arrived in the trading page. This association is based in characters, each of the characters has a guide lines, each line interference. In other words, you need to prepare several sets of 2015 Latest Nike Shoes content. How the sense of continuing to stay in people's minds is the first step to attract attention after the summary content marketing, brushing presence is the most important. Do publish content and the content is not in order to produce a lively, but in order to better guide people. Source: Contributor, Author: Zhang Sa's blog, the original link.