I’ve been thinking about this for some time now, but I am now officially opening
this up for discussion. Since coming on to the scene in the 2005, Hublot’s Big
Bang watches have ushered in a new and awesome era of FUSION. Knowing a winner
when he sees one, Hublot President Jean-Claude Biver (to his credit) has ridden
the Big Bang all the way to the top of the mountain. But I ask you – what
direction can one who is at the top of a mountain go except down? {http://www.waxreplicawatch.co.uk/replica-hublot-watches-sale-for-uk.html
}
to find a new – and bigger – mountain to climb.
So, as noted, the Big
Bang has proliferated and rightly so as JC Biver has taken a winner and
maximized its value. But now I think the question is – What’s Next for Hublot?
My sense right now is that at Baselworld 2010 most of the talk emanating from
the Hublot stand will be all about Hublot’s first in-house movements (JC Biver
has been discussing Hublot’s new Unico Calibers for many many months now,
including in my post-Baselworld 2009 interview with him). This will of course be
exciting news, but how about taking us beyond the Big Bang altogether, Mr.
Biver?
We had the chance to admire the yacht as it left the yard, and
when it first took to the water on Lake Geneva. It is a magnificent boat and it
represents the essence of Swiss expertise, with nearly 200 Swiss companies
having worked on it. The “Swiss Made” label has never been more appropriate! The
Swiss people – myself included – have shown no hesitation in displaying their
admiration for Team Alinghi, and I am even more proud that we are the first
brand to become one of the main sponsors of this incredible adventure. I am
delighted to be able to help Switzerland win the Cup once more, this time
against the USA.
Hublot will be adding a new material to its "art of
fusion" parts bin which they call "Magic Gold." Magic gold is a special 18k gold
and ceramic alloy which offers the look and feel of 18k gold with the incredibly
high scratch resistance of ceramic materials. Many people who currently own gold
watches will likely be very excited about this.
In 2012 at Baselworld
Hublot will be releasing a new collection of watches that utilize Magic Gold. I
don't know how much it will cost compared to standard 18k gold, and whether or
not Hublot will be replacing all of its current gold watches with Magic gold. I
anticipate that it will have a premium associated with it for at least a few
years. Wait until closer to March 2012 for more Hublot Magic Gold watch
products. Hublot will be adding a new material to its "art of fusion" parts bin
which they call "Magic Gold." Magic gold is a special 18k gold and ceramic alloy
which offers the look and feel of 18k gold with the incredibly high scratch
resistance of ceramic materials. Many people who currently own gold watches will
likely be very excited about this..