Take the initiative! Liu Qiang East microblogging marketing of the Roadthe price war, from warm-up to a real war, Jingdong Liu Qiang East CEO is personally battle. By contrast, rival Suning Sun Weimin boss is a low-key person, the United States is powerful role Huang Nike King also deep is imprisoned, the momentum has been far less happy Jingdong cast. So, just through the microblogging outlet, Liu Qiang East strengths lie? See the Friends of Scouting sharing. Xiao Huan summarize three words: fast, accurate and relentless. Fast: Nike Pepper Shoes Through microblogging, microblogging N continuous hair, quickly gather Internet users, but also to open a press conference broadcast live, the response was very fast, so Suning Tesco caught unprepared. Standard: Early lay the product quality, credit-based logistics support as a marketing war to begin consumers are Air Jordan 5 Retro most concerned about the price to start, but also directly pick out opponents take their opponent's strengths and weaknesses to (lifeline) confrontation, forcing the other side hand, increased marketing effect. Ruthless: Air Jordan 8 Retro Suning money, bonds issued, Suning shares fell when the start, investors and shareholders to shake the confidence of Suning Tesco, and before Suning boss pledged a portion of the equity, so Suning and Suning boss remaining passive. Chen Tao 1, the timing accurate. First, Jingdong provoke a price war at this time in order to seize market share, to meet the home appliance industry 'golden Nike Shoes nine silver ten' sales peak. Second, to coincide with the financing Suning, Gome unrest, forced Soviet attack, leading to its stock market fell 7 percent yesterday, today opened Zoudie 5%. 2, well-prepared. If Liu Qiang East whim of behavior, then the price war, Jingdong server will face a huge challenge. From today situation, site stability Suning Tesco Jingdong clearly not good. In addition, because the reasons for the price war, Jingdong and Suning Tesco website traffic will increase substantially and this situation often need to be prepared in advance to deal with, not the twelve days can be solved. 3, channels wide. Jingdong marketing on the microblogging three main channels: first, by a well-known media organizations, and second, through the micro-Bo Yi, three are related through some Air Jordan 1 electricity supplier Micro broad number (now 'Jingdong big appliances' microblogging number on doing 'A reporter asked Liu,' the broadcast). 4, social media marketing powerful. Tomatoes before the event, 'Entrepreneur' magazine cover P FIG event, this has Qiang East cheap roar, bringing the microblogging national carnival 5000 Intelligencer is icing on the cake. Liu Qiang Dong Yi Ba microblogging account full 'personality' to communicate directly with the audience, greatly contributed to the dissemination of information. Qiu-South first, Liu Qiang East to use their fame gathered 1.69 million fans; second, broke the news on Kids Nike Trainers the microblogging always most Madden News, price wars, promotions, recruitment; and third, there are some gossip information, such as tomatoes door ; fourth, whipping and Dangdang Li Guoqing, Suning Libin Deng's debate, emphasize their industry-leading position, the spread is very broad, very interesting to see. After all, East Brother you can not learn, because you do not have so much of his reputation. If the average person must rely influence can be spread through micro broad number.